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ibm.com/ibmcai | ibmcai.com | @ibmcaiIBM Center for Applied Insights
Production
Goods and services
Distribution
Trade
Consumption
“Insight is the new currency.”Bob PiccianoIBM Analytics SVP
...say their products, services, business model and operations are increasingly digital
...are creating new forms of economic value from insight
...have monetized their
insights – embedding, selling and bartering
21% see the emergence of “insight markets” with their partners – in 3 years that will be 54%
...say their ability to turn insight into real business value is hit or miss – most say they areimproving
of business leaders say data-driven insight will be a significant contributor to revenue over the next 3 years
42%
69%
71 %
32%
2015
2018
77%
*Based on a survey of 696 business leaders by Harvard Business Review Analytic Services
Download the studyibm.biz/insighteconomy
Emergence of cognitive businessWhere new forms of economic value are being driven by data insights