emcien push analytics for sku intelligence
TRANSCRIPT
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Slide 2 Emcien Confidential Information
OrderEntry
ORDERS
To Supply chain CUSTOMERS
-The orders data contains intelligence-True Voice of Customer-Based on buying behavior
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Slide 3 Emcien Confidential Information
Order
EntryORDERS
To Supply chain
CUSTOMERS
SKU
Intelligence
-Faster quote-to-order-Recommend configuration-Increase Sales Productivity- Self-serve with best configurationrecommendation
-Improve Order Fulfillment-Lead time compression- Reduce Inventory
- Reduce Obsolescence- Reduce expedite freight
Higher Demand Response
at Lower CostEasy to do Business With
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Challenge Manufacturer offers very large number of configuraons High mix volality in demand causes poor mix forecast Very high parts inventory cost, High excess and obsolete inventory
Reduced profits
Solu,on Manage product mix based on buying behavior Package product based on popular choices Offer quick ships with popular bundles improve lead me Guide customers to popular choices higher margins Improve forecast to reduce inventory waste reduce cost
Slide 4 Emcien Confidential Information
Case study presented with sample data from ACME Computer Corp.
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Slide 5 Emcien Confidential Information
E.g.
88% of the orders have 10/100Ethernet networking choice
The average margin on unitswith this choice is $112.70
Av. order to delivery is 3 days
1st Order Cluster = Percentage of orders with a parcular choice.
E.g. DVD player. (Also called 1st order take rate)
Screen shot from EmcienMix
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Slide 6 Emcien Confidential Information
E.g.
88% of the order have 10/100 Ethernet networking choice + 1yr warrantyThe average margin on units with this choice is $112.70
2nd Order Cluster = Percentage of orders with 2 choices choice.
E.g. DVD player + Sound card. (Also called 2nd order take rate)
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Slide 7 Emcien Confidential Information
E.g. 66% of the orders have these 12 choices
Highest popularity of choices
Cluster = Highly prevalent combined group of features/ choices
indicang customer buying behavior
Screen shot from EmcienMix
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Query & Reports
Data modelbased on context
Createsintelligence
User alertsPush Analycs(Like RSS feeds)
Recommenduser acon basedon alerts
Tie into businessfuncons
Business
Reporting
Analytics Proactive
AnalyticsRecommendations
(Analytics + BusinessApplications)
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Is Video card and Model GX most
popular?
Is GXC Networking and Video card
most popular?
Is sopak op sys. And GXC
Networking most popular?
Is 2yr warranty and sopak op
sys. most popular?
Online sales, 2yr warranty with gaming
machines popular?
2x2.3 CPU with online sales, 2yr warranty
with SMB machines popular?
Slide 9 Emcien Confidential Information
Millions of choice combinations!!!
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AlertsYOU
on the TOPSELLING Choices
and TRENDS
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Challenges With Old Method NO Time For endless querying, No extra staff for endless querying Too much human interpretaon leading to error
Value of New Method Intelligence pushed out to users, Fast and mely decisions Connect to Operaonal Decision making Sustainable value
Emcien Confidential Information
Slide 11
Gaming machines with 2.3CPU, XCvideo,
Blue tooth and 160GB are selling in NY
Stock 2,000 units in New York Store
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PUSHAnalycs with SKU
Intelligence
Alerts you on what
is selling
Forecasting - Improve Asset Utilization
- What are the part kits?-What is the parts mix for inventory
Optimize Product Mix
- What SKUs should we offer?-Improve product availability
Guided Selling/ Spec Builder
-Complete customer choice/spec-Recommend product at point of sale
Emcien Confidential Information
Slide 12
Emcien delivers business applications that leverage PUSH Analytics
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As Easy as 1, 2, 3 Please call us for a free trial
Quickly learn how your customers are buying Value
Improve your product offering Improve customer buying experience Reduce supply chain cost
Emcien Confidential Information
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www.emcien.com