emc vmax3 technical deep workshop
TRANSCRIPT
1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TITLE ALL CAPSINTERNAL, DARK BACKGROUNDWIN THE HIGH END WITH VMAX3 COLIN GALLAGHER, SR. DIRECTOR VMAX PRODUCT MARKETING
VMAX3 101
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EMC VMAX Technical Overview http://ouo.io/lBomAPresentation - Symmetrix VMAX Family with Enginuity 5876 http://ouo.io/qkCMLPresentation - FTS Deep Dive http://ouo.io/hhqO7cPresentation - VMAX Hardware Deep Dive http://ouo.io/GlO0vEMC VMAX Technical Deep Dive http://ouo.io/FiEuqyVMAX MF Information Experience_Feb23 http://ouo.io/Zz1htVMAX Technology Day - SnapVX http://ouo.io/hQqqN0VMAX Technology Day - SLO Provisioning http://ouo.io/Pkg8nlVMAX Technology Day - Unisphere Overview http://ouo.io/sQgyyVMAX Customer ProductOverview_USB http://ouo.io/eT3MLSCompare - EMC Symmetrix VMAX CAT Presentation http://ouo.io/OCl6nsVMAX Best Practices for VMware Environments http://ouo.io/ua0yVVMAX Technology overview plus positioning with DMX http://ouo.io/feUZgV-Max Overview and Use cases http://ouo.io/jfuZGEMC Symmetrix V-Max Series with Enginuity http://ouo.io/Pwb9mEMC Symmetrix V-Max and DMX4 vs. Hitachi USP V http://ouo.io/pfIzMlEMC Symmetrix Family http://ouo.io/antS6EMC Symmetrix V-Max http://ouo.io/hWWpIeEMC Symmetrix Enabled Oracle Technology Overview http://ouo.io/7Z6uZ
Student Guide & Workshop & Internal Training & Confidential Update Dailyhttps://goo.gl/VVmVZ0
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36%Additional Drag
VPLEXCONNECTRIXDATA DOMAINVNXXIO
RIGHT TIMERIGHT PRODUCT
$1B+ VMAX sales in Q4
Strong ramp on VMAX3
Additional functionality to sell
ProtectPoint joint sales opportunity
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THEY RELY ON US TO…VMAX MATTERS TO OUR CUSTOMERS
PROVIDE IT LEADERSHIP INTO THE FUTURE
RUN THEIR BUSINESS
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THEY RELY ON US TO…VMAX MATTERS TO OUR CUSTOMERS
9 of the 10 Largest Life Insurance Companies
RUN THEIR BUSINESS
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THEY RELY ON US TO…VMAX MATTERS TO OUR CUSTOMERS
18 of the 20 World’sLargest Banks
RUN THEIR BUSINESS
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THEY RELY ON US TO…VMAX MATTERS TO OUR CUSTOMERS
94% of the Fortune 50 Companies
RUN THEIR BUSINESS
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PEOPLE USE EMC VMAX FOR THE THINGS THAT HOLD UP SOCIETYWHAT IF THERE WAS NO VMAX?
Check outChad’s blog
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A NEW STANDARD FOR HYBRID CLOUD
NEW ARCHITECTURE
EVOLVEDOS
VMAX3
SYMMETRIX
MAINFRAME
DMX
CLIENT SERVER
VMAX
VIRTUALENVIRONMENTS
NEW PRICING AND PACKAGING
PRICING
NEW USE CASES
CAPABILITIES
HYBRID CLOUD
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OPTIMIZE PERFORMANCE AT SCALEBALANCE RESOURCES NO LONGER SILOED
RESPOND TO CHANGING WORKLOADSNO ADDITIONAL HARDWARE
PERFORMANCE ISOLATIONPREDICTABLE SERVICE DELIVERY
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HYPERMAX – GAME CHANGING OS
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BUILT ON ENGINUITY• 25+ YEAR HISTORY• >1.5 BILLION RUN HOURSNEW LEVELS OF TCO FOR VMAX• SIMPLER MANAGEMENT AND DENSITY• INFRASTRUCTURE CONSOLIDATION
ENGINUITY + NEW CAPABILITIES
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PROVISION IN LESS THAN 2 MINUTESSIMPLE MANAGEMENT AT SCALE
Reduce management costs by
50%
80%
Reduce time-to-provision by
DIAMOND<1.0 milliseconds
GOLD5 milliseconds
SILVER8 milliseconds
FASTPOWERED
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DUAL DENSITY DRIVES DOWN TCO
Reduced Power and Cooling Costs
45%UP
TO
Reduced Overall Environmental Footprint
60%UP
TO Improved TB/ft4XUP
TO
75%UP
TO Reduced Physical Footprint
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Improved IOPS/tile9XUP
TO
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MAKING VMAX3 EASIER TO SELL IN Q4
UNIFIED BLOCK & FILE EMBEDDED GATEWAY
PROTECTPOINTREDEFINING BACKUP
ENHANCED SRDFFASTER & MORE EFFICIENT
PERFORMANCE OPTIMIZATIONS
OPEN REPLICATORMIGRATIONS FROM VMAX
TIMEFINDER SnapVXSIMPLE, BUILT FOR SCALE
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DEST/DEV COPIES10TB
TIMEFINDER SNAPVX FREES STORAGEPRODUCTION
VOLUMEBACKUP/REPORTING
COPIES
20TB+10xSAVINGS
10TB~80TB+
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NON-STOP OPERATIONS WITH VMAX
Eliminate Costly Downtime
Exceed Stringent Replication SLAs
(RTO, RPO)Eliminate Planned
DowntimeEnsure 100%Data Integrity
Proven 6 Nines of Availability
Advanced Fault Isolation, map-out faulty memory
DIMMS, mirrored memoryno single points of failure
Gold Standard in Multi-Site Replication
Proven Disaster Recovery and rapid restart;
2-site, 3-site, 4-site replication
Non-Disruptive HW and SW UpgradesContinuous IO through
parallel microcode NDUs, upgrade VMAX O/S within
seconds
T10 DIF Data Coding
Single Bit Error Correction, validation checksum for
external arrays when running FTS on VMAX
ALWAYS ON AVAILABILITY FOR YOUR MISSION-CRITICAL APPLICATIONS
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PROTECTPOINT: EXTEND & DEFENDINDUSTRY UNIQUE BACK UP SOLUTIONPOSITION IN ORACLE ACCOUNTS FOR
Up to 10X faster backup and recovery
10XUP TO
Lower backup infrastructure cost
50%UP TO
• Sell Data Domain w/ VMAX3 Refresh• Upsell VMAX3 into DD accounts• Coordinate w/ EMSD & DPAD sales• Target large Oracle environments
CALL TOACTION
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TIERING ACROSS… the Data Centerthe Cloud
ACROSS EMC & HYBRID CLOUD
CLOUD STORAGEOFF PREMISE
ACROSSTHE DATA CENTER
Reduced $/GB on your Coldest Storage
40%UP
TO
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VMAX3 PRICING FOR SIMPLER SELLING
Software Sold By Usable Capacity
No Price Increase At Release
Software Is Drive Agnostic – No Flash Penalty
Flash PowerPacks Available
$
$
$
$
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ACTUAL COMPARE VMAX3 TO VMAX
Street Price: $3.26/GB
Includes August 40K Base Engine price reduction
4-engine, 3.75 floor tiles
Street Price: $3.34/GB
Improved Response Time; ½ the Engines
Increased Capacity; ¼ the Footprint
2-Engine, 1 Floor Tile
3YR TCO Savings: 20+%
VMAX3 200K Configuration
VMAX 40KConfiguration
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VMAX 100KWin “new logos”with aggressive
price point
VMAX 200KSolve broadest set of customer needs
VMAX 400KThe consolidator,
leading performance and scale
HOW TO SELL VMAX3
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WIN NEW LOGOS WITH THE 100K
Expand footprint
with entry multi-
controller
Leadwith
simplicity of
service levels
Position2-Tier double dense
configs for best $/IOP and $/GB
Target 3PAR
Fight off XIV
Closewith
enterprise features
andaggressive
pricing
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COMPETITIVE: VMAX3 VS. HP7400
– 4-nodes– Est. Street Price: $1.80/GBr– 140TBu
• 16 400GB SSDs 3R5• 228 600GB 10k SFF R1• 88 1.2TB 10k SFF 6R6
– 24 Ports– Operating System,
Management Console, Data Optimization Suite & System Reporter
– 36 mo. SWM
– 2 engines/4 directors– 1 Floor Tile– Street Price: $1.88/GBr– Competitively Priced, More
Functionality– 140TBu – 2 Tier Config
• 24 800GB SSDs 3R5• 144 1.2TB 10k 6R6
– 32 Ports– HYPERMAX OS & Foundation
Suite– 36 mo. SWM
HP7400VMAX3 100K
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TAKE HIGH END SHARE WITH THE 200K
Protectbase w/
best price/performance/density
Leadwithnew
standards for tier 1 storage
PositionFlash
optimized hybrid with low $/GB
Target Use when setting the
table
Fight off AFA’s
Closewith
ProtectPoint to broaden
play
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COMPETITIVE: VMAX3 VS. PURE FA450
– Effective Capacity: 190TBe• Assumes 70TBr• 5:1 data reduction ratio
– Est. Street Price: $5.45/GB– Purity OE 4.0 SW
• FlashReduce• Flash Protect• FlashRecover
– 36 mo. Premium SWM
- 2 engines/4 directors- 1 Floor Tile- Street Price: $4.46/GB- Economics of Hybrid- Workload/App Flexibility- Multicontroller- 194TBu – 2 Tier Config
• 64 800GB SSDs 3R5• 176 1.2TB 10k SFF 6R6
- 32 Ports- HYPERMAX OS, Foundation Suite- 36 mo. SWM- Flash PowerPack included
Pure FA450VMAX3 200K
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CONSOLIDATE WITH THE 400K
HighlightProtectPoint
for large Oracle
backups
Leadwithnew
standards for Tier 1 storage
PositionFlash
optimized hybrid
with low $/GB
Closewith
best price/ performance
/density
Target HDS
Other Large Tier-1
Configs
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COMPETITIVE: VMAX3 VS. HDS G1000
– 2 VSD Pairs– 2 Floor Tiles– Est. Street Price: $6.70/GB– 190TBu
• 32 1.6TB FMD• 32 300GB 15k SFF 3R5• 216 900GB 10k SFF 6R6
– 32 Ports– SVOS, Analytics & Data Mobility
SW– 36 mo. SWM
– 2 engines/4 directors– 1 Floor Tile– Street Price: $5.51/GB– Win with Density– Compete on Price– 194TBu – 2 Tier Config
• 64 800GB SSDs 3R5• 176 1.2TB 10k SFF 6R6
– 32 Ports– HYPERMAX OS, Foundation Suite– 36 mo. SWM– Flash PowerPack included
HDS G1000VMAX3 400K
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VMAX3VMAX
* Review capacity requirements to ensure will fit within 100K. If not, bump up to 200K.
EASY ENGINE DECODER
40K 4-8 Engine
40K 1-6 Engine
20K 4-8 Engine
20K 1-4 Engine
10K 1-4 Engine
400K, 1-4 Engine
200K, 1-4 Engine
200K, 1-3 Engine
100K*, 1-2 Engine
100K*, 1-2 Engine2:1
2:1
3:1
3:2
2.5:1
Engine ratio
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CAPACITY FLASH PERCENTAGE
LEADING WITH 2-TIER CONFIGURATIONS
400K
200K
100K
OPTIMAL DRIVE MIX
20-60%
15-50%
10-20%
40% OPTIMAL
20% OPTIMAL
10% OPTIMAL
$4.21-$5.44/GBDUAL DENSE CONFIG
$3.42-$4.75/GBDUAL DENSE CONFIG
$2.65-$3.10/GBDUAL DENSE CONFIG
!
0% 100%
SSD R5800GB /-/ 10K SAS R6
1.2TB
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TURNING OBJECTIONS INTO STRENGTHSSimple ManagementBrought to Tier 1Simple, Scalable Snapshots Performance, Scalability, & DensityEmbedded File
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UNIVERSALLY DIFFERENTIATE VMAX3 IN THE MARKETVMAX3 IS HIGHLY DIFFERENTIATED
HYPERMAX OS Lowers TCO with New Levels of ConsolidationDynamical Virtual MatrixAutomatically Optimizes ResourcesService Level Provisioning Reduces Time to MangeProtectPoint Reduces Time, Complexity and Cost of Back-ups