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Helping Retailers to deliver a Competitive Edge

EMC Retail StrategyDavid Koffler

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• High impact on High Street Retailers of 3rd platform new Digital entrants

• Pace of Retail Change• Rapidly Changing Buying Patterns• Black Friday / Cyber Monday Trading Peaks • Need for Transformation of Retailer’s Supply Chain /

Distribution• Outdated IT holding back innovation

Why are the EMC Federation focussing on Retail?

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IDC Retail View

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Retail ChallengesMaintain and Run

Innovation and Growth

Reduce OPEXIT Consolidation

Support Trading Peaks

AutomationSelf Service

ComplianceCyber SecurityData Privacy

OmnichannelMobile AppsLoyalty

Sales PerformanceBig Data

Digital Agenda Continuous DeliveryAgility

Reduce Risk

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Compute Storage Hybrid Cloud

Build A Hybrid Cloud

Security NetworkSoftware Defined

IT as a Service Catalogue

Automate and Deliver Faster

Build a CommodityInfrastructure

x86

Consolidate and Optimize

Compute

Storage

NetworkVirtu

alise

Data Lake and Analytics

Agile Application Development

Enterprise Apps Retail Systems Mobile/Social Apps

Customers

Employees

3rd Parties

Mobile

Laptop Smart phones Tablets Other

Security Analytics and Compliance

Dashboard

Retain Control of Data and IT Speed

Mobile AppsOmni ChannelPersonalization Loyalty

MSFT Oracle SAP Web Media Social mediaPOSMerchandisin

geCommerce

Innovation and Growth

Maintain and Run

Reduce Risk

How the EMC Federation address Retailers’ Challenges

Support Trading Peaks

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Retailers must fully embrace a digital agenda / business model

OR RISK BECOMING FAR LESS RELEVANT & PROFITABLE

OR PERHAPS DIE!

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Step 1: Build Mobile Apps- Rapid App Development - Cloud Native PaaS with

Continuous Delivery

Step 2: Secure Digital World- Safety and Protection from Cyber

Threats- Employee Identity Management,

Governance

Step 4: Drive Personalization using a Big Data Lake and Data Analytics- Fed from Golden Record, POS, Social

Media- On Premise, Off Premise

Helping Retailers to deliver their Digital Agenda

Step 3: Create Golden Record- Leverage Hadoop Platform ability to

deliver Singleview for Customer and Product

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Optimise Data Protection by Workload

Workload OptimisedGreenfield

Infrastructure

Data Protection Hardware Policy

Active Active versus BC/ DR

Automate Workflows

Data Protection Reporting / Search

Optimised Data Protection Software

Converged Flash

HDFS

Move portable workloads to Greenfield

Build Greenfield IT for new workloads

Provisioning and Self Service Portal

Heterogeneous Monitoring and ReportingShowback, Capacity Planning

Retire Workloads

AaaS

Archive Policy

BaaS

IaaS

Burst to Cloud

How EMC delivered Transformation for two Major UK Supermarkets

Software Defined

Self-ServiceMonitoring and Reporting

Self Service Provisioning

Leverage Cloud Economics

Secure Environment

Create Archive Policy

Create BC/ DR Policy

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Step 1: Reduce load on Database and Servers through Database Data Protection transformation- Reducing Data Protection load

on Production Databases - Direct Database backup

approach (versus VTL) reduces daily backup timescales by over 80%

- Reduce network traffic and load on Application Server

- Reduce Data Protection hardware costs

Step 2: Speed up Application Performance - Improve Database

performance by using All Flash Array to reduce storage latency

- Reduce Database Licences by using less cores

- Reduce DevOp costs by leveraging ability to produce instant non-production copies of Database

Step 3: Leverage Cloud Burst during Trading Peaks- Deploy Enterprise Hybrid

Cloud to support bursting non-critical workloads to off-premise Cloud during trading peaks

Helping Retailers to address Trading Peaks

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What’s the Next Step: How can EMC help Retailers to address their challenges?

Consultative- Discovery of existing

environments- IT Transformation Workshop- Application Classification- Big Data Workshop

Transformational- Enterprise Hybrid Cloud to fast

track delivery of agile greenfield environments

- Automated Provisioning and Self-Service reduces time to provision VMs from weeks to minutes

- Data Protection Transformation to increase performance of Production workloads

- All Flash Arrays to optimise application performance, reduce time to produce non-production environments to zero and improve agility and reduce costs for Dev Ops

Transactional- Cost Showback to identify

areas that can deliver cost reduction

- Database backup and recovery timescales reduced by 90%

- Heterogeneous Monitoring and Reporting supporting Capacity Planning

- Reduce OPEX by leveraging Enterprise Licence Agreements