emc - cloud vision and strategy
TRANSCRIPT
1© Copyright 2011 EMC Corporation. All rights reserved.
Sanjay
Mirchandani
Chief Information Officer
EMC Corporation
EMC Forum Istanbul 2011
2© Copyright 2011 EMC Corporation. All rights reserved.
Agenda
• EMC’s Cloud Vision and Strategy
• Cloud Meets Big Data
• EMC IT: Our Own IT
Transformation
• Our Journey To The Cloud
• IT-As-A-Service Strategy
• Trust In The Cloud
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Business Catalysts For Change
Information Deluge Cyber SecurityBudget Dilemma
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TECHNOLOGYCATATLYSTSFOR CHANGE
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Waves Of Disruption & Opportunity
CloudComputing
Minicomputer
Mainframe
PC / Microprocessor
Client / Server
Enter The Cloud.
7© Copyright 2011 EMC Corporation. All rights reserved.
EMC’s MissionTo Lead Our Customers And
Partners On Their Journey To
Hybrid Cloud Computing
And IT Transformation
8© Copyright 2011 EMC Corporation. All rights reserved.
2003ENTERPRISE
STORAGE
2011CLOUD MEETS
BIG DATA
2005
2007
2009
INFORMATIONLIFECYCLE
MANAGEMENT
INFORMATION& VIRTUAL
INFRASTRUCTURE
JOURNEYTO THECLOUD
EMC’s Evolution to Cloud & Big Data8-year $24.5B investment in market leading technology
2003-2010
M&A $14.0B
R&D $10.5B
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Cloud – A New Architecture
Dedicated, Vertical Stacks
Old World – Physical New World – Virtual
Dynamic Pools Of
Compute & Storage
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Private Cloud is a Top Priority for IT
―A full two-thirds say
they have pursued or
are pursuing a private
cloud computing
strategy by 2014.‖
GARTNER
66%Yes
10%
No24%
Maybe
Source: ―Private Cloud Computing Ramps Up in 2011‖, March 2001, Gartner
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Agility Is The #1 Private Cloud Driver
55%Agility
15%Other
24%Cost
9%Business Alignment
―The majority see agility
and speed as the
primary benefits of
private cloud
computing.‖
GARTNER
Source: ―The Drivers And Challenges Of Private Cloud Computing‖, March 2011, Gartner
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Private Cloud Is The First Step
Infrastructure
Private CloudEnterprise IT Public Cloud
Simple
Low Cost
Flexible
Dynamic
Trusted
Controlled
Reliable
Secure
Private Cloud Is The Best Of Both Worlds
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Hybrid Cloud Is The Destination
End User Provisioning
Transformation
Application
Transformation
New Application Platform
Infrastructure
TransformationPrivate
Automated Hybrid
Cloud InfrastructurePublic
New End User Computing
14© Copyright 2011 EMC Corporation. All rights reserved.
S E
C U
R I
T Y
A U
T O
M A
T I O
N
A New Layering Of IT
End User Provisioning
Transformation
Application
Transformation
Infrastructure
Transformation
New Application Platform
Private
Automated Hybrid
Cloud InfrastructurePublic
New End User Computing
15© Copyright 2011 EMC Corporation. All rights reserved.
IT ProductionInfrastructure Focus
Business ProductionApplications Focus
IT-as-a-ServiceBusiness Focus
Low
Governance
High
Governance
The Journey To The Private Cloud: Phases
PlatinumGold
% Virtualized
SimplicityEfficiencyProtection
ScalabilityContinuitySecurity
StandardizationAutomation
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IT-As-A-Service
Optimizing IT Production
For Business
Consumption
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CLOUD TRANSFORMS IT
BIG DATATRANSFORMS
BUSINESS
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Big Data Has Arrived
Geophysical
Exploration
Video SurveillanceMobile Devices
Medical Imaging Gene Sequencing
Video RenderingSocial Media
Smart Grids
A new world of Mission Critical Applications
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Big Data Storage Is DifferentUnstructured Data Demands A New Approach
Storage Islands
More Capacity, More Admins
Performance Optimization―Whack-A-Mole‖
One Storage Pool To 15+PB
More Capacity, Same Admins
Linear Performance Scalability
Scale Up, Manual Scale Out, Automated
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Unstructured Data
Big Data Storage For Big Data Applications
Enterprise Applications
Structured Data
Cloud InfrastructureCloud Infrastructure
Big Data Applications
Isilon AtmosVMAX VNX
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Big Data Apps Require Big Data AnalyticsYour Approach To Business Analytics Must Change
Structured
Data Summaries
Rigid, Manual Process, Batch
Isolated & Standalone
Structured & Unstructured
Full Fidelity Data Sets
Agile, Self-Service, Realtime
Collaborative & Integrated
Limited, Pre-Defined Expansive, Iterative
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Greenplum Unified Analytics PlatformThe World’s First Big Data Analytics Platform
Partner Tools & Services
Analytic Productivity Platform
Data
Scientist
Data
Analys
t
BI
Analyst
LO
B
Use
r
Data Access & QueryData
Platform
Ops
Cloud Infrastructure
• Structured &
Unstructured Data
• Scale-Out Architecture
• Improve Productivity Of
―Data Science‖ Team
• New Data Platform Ops
Role
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Drive Insight To Action With Data In ContextImprove Business Results With Better Decisions
Business
Analyst
Big Data
Platform
Data
Scientist
Data
Ops
LOB
Exec
Embedded In
Business Process
Flow
24© Copyright 2011 EMC Corporation. All rights reserved.
ActDocumentum xCP
The EMC Big Data ―Stack‖
AnalyzeGreenplum, Hadoop
?
StoreVMAX, Isilon, Atmos
Petabyte
Scale1
Structured &
Unstructure
d2
Real Time3
Collaborativ
e4
25© Copyright 2011 EMC Corporation. All rights reserved.
EMC’s Comprehensive Cloud Portfolio
Isilon
AtmosGreenplum
Data Domain, Avamar, Networker
VNX VMAX
View
Next-Gen Cloud Applications
Ionix
VPLEX
vShieldvCloudDirector
CloudFoundryvSphere
vFabricCloudFoundryvSphere
vFabric
Traditional Applications
Big Data Applications
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Cloud Meets Big Data – Key Takeaways
• A New Cloud Architecture Is ―Re-Layering‖ IT– Transforming Infrastructure, Applications, Access
• Enterprise Data Will Grow 50x Over The Next Decade– New Technology Is Needed To Manage It
• Big Data = Big Opportunity– Use Big Data Analytics To Deliver Insight & Take Action!
27© Copyright 2011 EMC Corporation. All rights reserved.
OWN
IT
TRANSFORMATIO
N
28© Copyright 2011 EMC Corporation. All rights reserved.
EMC IT At A Glance20112004
User Profiles 24,000 ―Internal‖ Users 51,000 ―Internal‖ Users
IT Environment70,000 Customers And Partners
5 Data Centers, 960 TB Storage
400,000+ Customers And Partners
5 Data Centers, 10 PB Storage
Business
Applications~ 400 Applications And Tools ~500 Applications And Tools
Virtualization 2,000 Physical Servers~ 6,000 OS Images (Worldwide)
80% Of All Servers Virtualized
Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages
29© Copyright 2011 EMC Corporation. All rights reserved.
2004-08 2009-10 2011+
IT PRODUCTIONEfficiency
BUSINESS PRODUCTIONQuality Of Service
IT-AS-A-SERVICEAgility
EMC IT’s Journey To The Cloud
40%
30%
15%
Run IT-As-A-
Business
Virtualize Mission
Critical Applications
Development, Test, An
d IT-Owned
Applications
% V
IRT
UA
LIZ
ED 86%
100%
80%
WE ARE
HERE
75%
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IT ProductionApproach
• Consolidated Infrastructure
• Tiered Storage
• Standardized On x86 Architecture
• Introduced Server Virtualization
• Transitioned To Disk Based Backup
• Optimized Data Center
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Business ProductionApproach
• Swept The Floor Of Legacy Stacks
• Created Virtualized, Tiered, Shared
Platforms
• Integrated Management And Security
• Deduplicated Backup
• Planned Next-Generation Data Center
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SERVICE DELIVERY AND
SUPPORT
IT-As-A-Service Strategy
Service Catalog Pricing, Show/ ChargebackService StrategyGO-TO-
MARKET
Automated Orchestration And
Provisioning
Standardized Processes
Standardized Service Management Tools
FINANCIAL
TRANSPARENCY
Metering
Service Costing Policies
CUSTOMERS
Service Request / Delivery InvoicingVoice of the Customer
1
3 4
TRUST IN THE CLOUD
SKILLS / ROLES / COMPETENCIES6
5
CLOUD INFRASTRUCTURE
SERVICE PORTFOLIO MGMT
Portfolio / Demand Mgmt Processes
Service Roadmap
Service Design / Launch
2
33© Copyright 2011 EMC Corporation. All rights reserved.
2004-08 2009-10 2011+
IT PRODUCTIONEfficiency
BUSINESS PRODUCTIONQuality Of Service
IT-AS-A-SERVICEAgility
Benefits Along The Journey
40%
30%
15%
Run-IT-As-A
Business
Virtualize Mission
Critical Applications
Development, Test, An
d IT-Owned
Applications
$11M
$6MData Center
Equipment Savings
55%of OS Images
Virtualized
60%of Mission
Critical
Apps Virtualized
30MPounds of CO2
Reduced
OpEx Savings$12M
$74M Data Center
Equipment
Savings
170% Storage Admin
Productivity Up
34% Increase in
Energy Efficiency
60M Pounds of CO2
Reduced
Power and
Space
Savings
% V
IRT
UA
LIZ
ED 86%
100%
80%
WE ARE
HERE
75%
$$ OpEx Savings
t Time to
Provision
C Customer Sat
C Cost
Transparency
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• Socialize With Internal Customers And
Gain Executive Buy-In
• Standardize For Efficiency And Simplify
For Savings
• Define New Measures And Baseline
Performance
• Embrace A Virtual-first Policy—And
Don’t Turn Back
• Invest In Skills And Education
Lessons Learned
35© Copyright 2011 EMC Corporation. All rights reserved.
Security Lessons LearnedPeople Are The New Perimeter*Traditional Security Infrastructure
• Don’t underestimate complexity
• Legacy control points no longer valid
Dynamic Environment
• New systems easily provisioned and de-provisioned
• Traditional rules no longer sufficient
• New forensics and incident response processes required
Merging of Functions
• Security must become a core skill of all IT professionals
• Increasing focus on risk and governance
* Art Coviello, RSA Conference 2011
36© Copyright 2011 EMC Corporation. All rights reserved.
Talking Openly
About CloudIt’s a sea-change for IT
Opens up huge opportunities
Preparing Our People
Creating Incentives
to be Multi-skilled
New job families and tracks
Cloud certifications
Fostering
Collaboration
Bridge the Silos
Facilitate OJT
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www.emc.com/emcitproven
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THANK YOU
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Appendix
40© Copyright 2011 EMC Corporation. All rights reserved.
Transforming IT With IT-As-A-Service
DNA, Skills, Roles &
Organizational
Alignment
―Front Office‖ Capabilities
Service Accountabilities
Technology Breadth
Enabling Technology
Private, Hybrid, Public Clouds
End-to-End Automation
Financial Transparency
Self-Service Capabilities
A New IT Business
Model
Service Oriented
Market Driven
―P & L‖ Focused
Broker and Builder