embracing our market

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@MA PLAN - 2013

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  • Embracing our market

    Victor Capelini VP PR

  • Objectives

    Understand the value of a brand (brand XP and brand positioning) ;

    See the difference between quality and satisfaction and how this is connected to our positioning (know our clients expectations) ;

    Learn the basics about a solid business model (contact with our market) ;

    Why External Connections is our driver.

    23/04/2013 2

  • Lets have a brand experience!

    23/04/2013 3

  • How was your experience?

    Coca-Cola has been the most valuable brand in the world since the begining of the Best Global Brands Report form Interbrand;

    The brand has and average value of 77,839 billions of dollars.

    g1.globo.com 02/10/2012

    23/04/2013 4

  • Whats the impact of one BAD XP?

    Case Spoleto

    Vdeo 1 3447874 Views

    http://www.youtube.com/watch?feature=player_embedded&v=Un4r52t-cuk

    Vdeo 2 2333413 Views

    http://www.youtube.com/watch?feature=player_embedded&v=ebe-3s4TLfQ

    23/04/2013 5

  • What about us?

    23/04/2013 6

  • Now think about the difference...

    What SPOLETO does? What AIESEC does?

    23/04/2013 7

    30 minutes

    6 weeks

  • But we do have a quality product!

    23/04/2013 8

    QUALITY

    SATISFACTION

  • Basically...

    23/04/2013 9

    QUALITY Is all about our job

    SATISFACTION Is all about what the client

    expects from our job

  • Checkpoint

    Brand XP

    Brand Positioning

    Know our clients expectations

    23/04/2013 10

    What we saw until now:

    Where are we going:

    Contact with our market

  • So, what causes that?

    Are we TRULLY connected to our market?

    23/04/2013 11

  • Lets use some theory!

    Canvas

    Business Model Generation

    23/04/2013 12

  • Our driver and strategies

    External Connection

    Customer Orientation

    Make our partners closer to our culture

    Partnership with youth alliances

    23/04/2013 13

  • Objectives

    Understand the value of a brand (brand XP and brand positioning);

    See the difference between quality and satisfaction and how this is connected to our positioning (know our clients expectations) ;

    Learn the basics about a solid business model (contact with our market) ;

    Why External Connections is our driver.

    23/04/2013 14

  • TIME FOR SOME

    QUESTIONS

    23/04/2013 15

  • Thank you!

    23/04/2013 16

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