embracing mobility: how to build a mobile website that converts
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Copyright © 2016 Leonardo Worldwide Corporation
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Embracing Mobility: How to Build a Mobile Website That ConvertsAugust 10, 2016
Darlene Rondeau, VP, Best Practices, Online Merchandising, LeonardoAhmed Youssef (Joe), EVP Corporate Development & Marketing, Amadeus Hospitality Anatoly Polyakov, Owner, Heart of the Village Inn
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Darlene RondeauVice-President, Best Practices, Online MerchandisingLeonardo
@darlenerondeau
Follow:
@VFMLeonardo
Tweets & Questions:
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Ahmed Youssef (Joe)Executive VP, Corporate Development & MarketingAmadeus [email protected]
Anatoly PolyakovInnkeeper / ProprietorHeart of the Village [email protected]
@HeartVillageInn
HeartOfTheVillageInnVT
I don’t have a mobile website because…
Online travel bookings in US done on mobile devices.
Mobility Is Not A Trend. It’s A Fact.
*eMarketer, 2015
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Of all hotel bookings in 2015, mobile bookings accounted for:**
Mobility Is Not A Trend. It’s A Fact.
**Skift, 201
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Mobile website supports planning, booking and on-property experience
Mobile website must be visual, load quickly and facilitate the booking process
Travel Shopping Micro-Moments on Mobile*
*Google, 2016
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Ahmed Youssef (Joe)Executive VP, Corporate Development & MarketingAmadeus [email protected]
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How mobile is gaining adoption& how we see the future
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_ We are the leading technology company dedicated to the global travel industry
_ We are present in 190+ countries and employ 14,000+ people worldwide
_ Our solutions enrich travel for billions of people every year
_ We work together with our customers, partners and other players in the
industry to improve business performance and shape the future of travel
566 million total bookings processed in 2015 using the Amadeus distribution platform1.2 billion passengers boarded in 2015with Amadeus and Navitaire solutions#10 software company in the worldForbes 2015 global rankings
Amadeus in a few words
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Mobile is Gaining Adoption
Of travelers will book trips via mobile device
51.8%
2014 2015 2016
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Google is Acting on the Growing Mobile Trend
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Top 3 Ways for Hotels to Create an Effective Mobile Strategy
Offer a website that is designed specifically for access by mobile devices
Use location-based services to provide relevant offers
Understand your audience’s mobile habits to create the best experience
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Impact of a Mobile Optimized Site for a Hotel
Makes it easier for guests to use and book
Location-based services generate awareness and impulse buys
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Preparing for the Future
Make sure your business shows up on mobile-friendly location services and review sites
Understand how your customers use or want to use their mobile device to interact
with you
Embrace a mobile-first mindset
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Mobile Optimized Apps For Hospitality Are Available Now
DirectBookPlannerPortalAmadeus Hospitality Diagramming
PersonalisedTailor-made experiences unique to the traveller’s preferences
A smooth, door-to-door experience
SustainableEconomically, socially and environmentally responsible growth
Connected
How We See The Future
Key Takeaways
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An effective mobile strategy- Website designed specifically for mobile devices- Location-based service to provide relevant offers- Understand mobile habits
A mobile website makes it easy for guests to use and book
Location-based services generate impulse buys Presence on mobile-friendly location services &
review sites Mobile-optimized apps The future of mobile: personalized, connected,
sustainable
Anatoly PolyakovInnkeeper / ProprietorHeart of the Village [email protected]
@HeartVillageInn
HeartOfTheVillageInnVT
Relying on inbound phone calls & walk-ins Old website was informative, but not visual Not optimized for mobile Impact on revenue and type of traveler Needed our 19th Century property to reflect the 21st Century
Our Business Challenge
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We updated our website several times
Our Vizlly-powered website the best we’ve ever had!
Visual, informative Optimized for mobile
Where We Are Now
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How We Use Our Mobile Website Travel-related research on
mobile is exploding Need to offer attractive and
intuitive experience Responsive mobile website -
tells a consistent story In 2 months, mobile visits up
30%-50% Bookings steadily increasing
My Advice To Other Properties Don’t ignore mobile! You need to be where travel shoppers are You don’t have a second chance to make
a first impression Create a memorable (sales-driven)
experience right away
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Key Takeaways
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Pay attention to mobile Be where your guests are A mobile website is your one shot to
make a great first impression Mix of visuals & textual information Responsive websites improve SERP
rankings and guest experiences
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“Leonardo Conference”7 steps of the Travel Shopping Journey
Notable speakers, leading technologyand hotel marketing best practices
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leonardo.com
1.877.593.6634
@VFMLeonardo
blog.leonardo.com
amadeus.com
heartofthevillage.com
Ahmed Youssef (Joe) Anatoly Polyakov
Questions & Discussion
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