EMBRACECOMMERCIALISATION

&DEVELOPING A

BUSINESS MODEL

Presentation by Syndicate 3AFP 19

IdentificationConstruction of the aircraft carrier USS Nimitz was a huge project that took almost 10 years to complete.

AssessmentAt Martin Guitars bindings on the guitar frame are installed by hand and are wrapped with a cloth webbing until glue is dried.

CompetitionHere in a clean room a worker performs quality checks on a computer assembly line.

Business ModelA paper manufacturer produces a continuous sheet paper from wood pulp slurry, which is mixed, pressed, dried, and wound onto reels.

More S

tanda

rdise

d – H

igher

Volum

e

Produ

ct-Pro

cess

Matr

ix

SYNOPSIS

VIABILITY & REACH AS GE DOES?

DISTRIBUTION, SALES & SERVICE

NEONATAL MARKET

PRODUCTS – REVERSE INNOVATION

GE - INDIA

TARGET

SITUATION IN INDIA

IN INDIA

NEONATAL MARKET

LULLABY WARMER - 150000

DIVERSE SALES FORCERURAL AND URBAN

TRANSPORT INCUBATOR

REACH

IdentificationConstruction of the aircraft carrier USS Nimitz was a huge project that took almost 10 years to complete.

AssessmentAt Martin Guitars bindings on the guitar frame are installed by hand and are wrapped with a cloth webbing until glue is dried.

Mass ProductionHere in a clean room a worker performs quality checks on a computer assembly line.

Business ModelA paper manufacturer produces a continuous sheet paper from wood pulp slurry, which is mixed, pressed, dried, and wound onto reels.

More S

tanda

rdise

d – H

igher

Volum

e

Produ

ct-Pro

cess

Matr

ix

SYNOPSIS

PRODUCTION

DISTRIBUTION, SALES & SERVICE

APPROACH

INNOVATIVE STRATEGY

PHASE CHANGE MATERIAL – ORGANIC ORIGIN

INFANT WARMER

DESIGN CONCEPT

DESIGN CONCEPT

INFANT WARMER

PCM – INVENTION OR INNOVATION

INNOVATIVE STRATEGY

Improved product design

APPROACH

INTEGRATED BUSINESS MODELEXPENSIVE FOR START-UPS

DIS-INTEGRATED MODELQUALITY CONTROL?

SYNERGY BETWEEN PARTIES VIS-À-VIS’ PRICE

POSITIONINGHIGH

HIGHLOW

LOW

Imported Incubator

GE LullabyIncubator

TransportIncubator

IndianIncubatorEA

SY T

O U

SE A

ND

SAFE

AFFORDABILITY

Embrace

DISTRIBUTION, SALES & SERVICE

Tier 3

Tier 2

Tier 1

APPA

REN

T N

EED

IN A

LL M

KTS

DISTRIBUTION, SALES & SERVICE

PHARMACEUTICAL PRODUCT?

MEDICAL DEVICE?

PRODUCTION

MEDICAL DEVICEDIRECT MARKET-LESS SALES FORCELITTLE WAREHOUSING/LOGISTICS

REFERENCES

http://embraceglobal.org/

http://www.embraceinnovations.com/

https://en.wikipedia.org/wiki/Embrace_(non-profit)

http://www.phoenixmedicalsystems.com/

Social Entrepreneurship by David Bornstein and Susan Davis

And other copyrights as published and held with respective Publisher/Author

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