The role f thof the

operatorsoperators

EMRE SAYINCHIEF CORPORATE BUSINESS OFFICERTURKCELL

February 17, 2011

MM‐‐ GovernmentGovernment

How can operators help? 

Some pitfalls

Some examples

How internet & mobility changes «How internet & mobility changes «businessbusiness/life models»/life models»

InformationInformationDigitalizationDigitalization

ConventionalConventional

InformationInformationNew New 

model /model /Internet Internet 

Model Model

PhysicalPhysical

te ette etServiceService

PhysicalPhysicalTransformationTransformation

Today: How we talk, listen to music, share photos, read books …

T H h h h l h i hTomorrow: How we shop, how we get health service, how we prove our 

identity, how we vote

Why “mWhy “m‐‐government” and operators will be more government” and operators will be more relevant in the future?relevant in the future?relevant in the future?relevant in the future?

4

How can operators help?How can operators help?

Partner in TechnologyR&D and adaptation 

Security: Intelligent spam & malware protection, secure transactions

Authentication ( Mobile signature )

Profiling: Mass micro segmentationProfiling: Mass micro‐segmentation  

Reach:Location based messaging, ( KMS )

Partner in Services DevelopmentAdaptation of commercial solutions

Mobile marketing for citizen communication

Partner in Reach

Mobile SignatureMobile Signature

Single PasswordSingle Password

Works on any handsety

Fast, Easy & Secure

Legally binding

Most affordable e‐signature

Mobile Signature Mobile Signature ‐‐ National Judiciary Network ProjectNational Judiciary Network Project

Login using to the system using 3 alternatives

Login using Mobile SignatureMobile Signature

Mobile Signature Mobile Signature ‐‐ National Judiciary Network National Judiciary Network Project Project 

Enter your passwprd

I want to login to UYAP system

Transaction finger print:

y p p

Cancel OKCancel OK

3C8A C40C 1D57 5903 04A9 8670 58F0 A721

Please confirm the finger print above after you check it from your mobilePlease confirm the finger print above, after you check it from your mobile.

Mobile Signature Mobile Signature –– Office Usage Office Usage 

Filling out the request details

Confirm

Mobile Signature Mobile Signature –– OOffice Usageffice Usage

Sign with m‐signatureI have 6 days holidays as of February 17 2011as of February 17,2011. I confirm my demand for 1 day holidayEnter your password

17 Şubat 2011 tarihi itibarıyla 6 gün iznim bulunmaktadır. 1 gün izin talebimi onaylıyorum.

Enter your password

Cancel OK

Transaction complete

Mobile Signature: Government ServicesMobile Signature: Government Services

EducationEducators’ PortalParent Info System (SMS)

Health

Ministry of Environment & 

ForestsMinistry of Internal

Affairs

E‐Government Portal

Family Md Portal AccessSocial Security Info SystemSocial Security PortalSocial Security Portal

SecurityDrivers’ License DatabaseVi A li i

National Judiciary Network Project

RevenueAdministrationCustoms

Visa ApplicationJustice

UYAP Lawyer & Citizen Portal AccessUYAP Info System (SMS)E‐Notary

Ministry of IndustryGuarantee Document Application

Turkish Patent Institude

Energy Market Regulatory Authority

Guarantee Document ApplicationCorporation Database

TreasuryMunicipalities

ComingComing SoonSoon……

• Municipalities: Construction queries & applications

• Revenue administration: E‐invoice

• Drivers license renewal• Drivers license renewal

• Database access to Police records with mobile devices

• Online car registrationg

• Public Procurement Administation

• Turkish Atom Energy Admininistration

• General Directorate Of State Hydraulic Works

• General Directorate of Pharmacutical & Pharmacy

• Hacettepe University• Hacettepe University

• Istanbul Water & Canalization Administration

• Forestry Administrationy

• Directorate General of Civil Aviation

• Turkish Standards Institude

Some PitfallsSome Pitfalls

h h “ i i ” ?What the “citizens” want?

Todays e‐gov criteria are…Todays e gov criteria are…

eGovernment readiness

A il bili f i liAvailability of services online

Sophistication of services provided

Quality of websites and ease of navigation of website

What the citizens want ?

We have to make it C‐relevant:

“C‐satisfaction”, “CRM”, “CEM”, C‐Focus”

Some PitfallsSome Pitfalls

Central and complex vs. local and simple

Local m‐government is the “low hanging fruit” 

Often local solutions : 

√√ Bite‐sized and easier to attack

√ Location, personalization, interactivity matters 

√ Reaction time is more critical 

√√ High on impact

Encountered more frequently: Daily lifeEncountered more frequently: Daily life

“Small is beautiful !”

14

Some PitfallsSome Pitfalls

M‐ government vs. e‐governmentMaking all E’s into M’s won’t do the job

Turkcell helps the “m” of the e‐government portalTurkcell helps the  m  of the e government portal

Some PitfallsSome Pitfalls

Not all operators are created equalNot all operators are created equal

Governments tendency can be to treat all NO’s equally

When reach is concerned this approach is OK

B t d ll b tiBut some areas need one‐on‐one collaboration:

Technology research & development 

Services development & innovation

Piloting, testing, improvingg, g, p g

Developing standards and industry‐wide leadership

An Example:An Example:The MunicipalityThe Municipality Solution PackageSolution Package

17

TURKCELL TURKCELL 

9 countries 60 illi b ib

Life : ) - 2008

60 million subscribersLeadership in the region

Life : ) - 20081.2 M sub.Belarus

KazakhstanUkraineGermanyTurkcell

E 2011

Geocell – 19971 9 M b

KCell - 1999 8.4 M sub.

Life : ) – 20059.8 M sub.

Europe-2011

Moldcell – 20000 8 M b

Moldova

Azercell – 1996Azerbaijan

1.9 M sub.Georgia

Turkcell - 1994 33 9 M sub Turkey

0.8 M sub.

Azercell 19964.1 M sub.

33.9 M sub.

KKTCell - 1999TRNCHigh market share in Turkey

T l S l i KKTCell - 1999 0.3 M sub.Telco Solutions

“More life” with Turkcell

*Subscriber numbers are as of Q3 201018

The Municipalities in TurkeyThe Municipalities in Turkey

There are close to 3000 

i i liti i T kmunicipalities in Turkey

Some of them are giantSome of them are giant 

organizations but most of 

them are quite small

The NeedsThe Needs

• What do the citizens want? • What to municipalities

› High quality servicewant?› To give good, effective,

› Quick, simple solutions and

transactionsswift service

T li t i f d h› To be heard, informed and

› To listen, inform and show

that they carecared about

› To be part of the decision› Cost efficiency and

productivity in operationsproductivity in operations

› Measure and manage

› Image and PR

2020

Turkcell Turkcell MunicipalityMunicipality SolutionsSolutionsTurkcell Turkcell MunicipalityMunicipality SolutionsSolutions

High quality  Effectivei itechnological 

infrastructurecommunication

with citizens

l Hi h liEmployee

motivation

High quality 

services

Hi h lit Municipalities have a lot of influenceon the local infrastructure

High quality technological infrastructure

The overall infrastructure of Turkcell is second toThe overall infrastructure of Turkcell is second tonone:

2G P l ti C 99 05%2G Population Coverage 99.05%

3G Population Coverage 80.0%

Fiber 24.000 km + 79cities

But municipalities decide the faith of their localeBut municipalities decide the faith of their locale

Mobile Video: Mayor’s messageEffectif

Mobile QuestionnaireEffectif 

communication

with citizens

Bulk SMS and KMS

Targeted messagingg g g

Location based

Demographics based

Complaint Handling and InformationComplaint Handling and Information systems

Location infoLocation info

Photo support

E lEmployee

motivation Mobile Education

Employee Feedback System

Team tracking and management

Mobile Communication Support

High qualityKMS: Message to the National ID number

High quality 

servicesSecure transactions via Mobile Signature

or the Turkcell OTPor the Turkcell OTP

Mobile applications: 

› Traffic, POI, Cultural Life

l ki d iFleet tracking and routing system

Smart grid solutions

Security monitoring

Mobile payment

THANK YOU

www.turkcell.com.tr

EE‐‐Government Government & M& M‐‐Government In TurkeyGovernment In Turkey

National Judiciary Network ProjectNational Judiciary Network Project

European e-Government Awards

Ministry of Environment and Forest

European e-Government Awards

General Directorate of Forest

European e-Government Awards

New  WorldNew  World

MOBILITYMobile Internet is the New Platform

MOBILITY

INTERNET

# of devices PlatformYear

2020INTERNET

CONVERGENCE

2020Mobile internet

10bn+CONVERGENCE

2000

2010Fixed internet1bn+

1990

2000

PC100mn+

T10 1980

Minicomputer10mn+

1960

1970

Mainframe

Minicomputer10mn+

1mn+

Source :Morgan Stanley research reports28

1960

TURKCELL TURKEY : Strategy for the New WorldTURKCELL TURKEY : Strategy for the New WorldTURKCELL TURKEY : Strategy for the New WorldTURKCELL TURKEY : Strategy for the New World

Sharpen customer focus, offer superior solutions, deliver the best value

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Fiber Backbone29