embedded government: the public sector in 2011- 04 ron raffensperger

www.huawei.com

HUAWEI TECHNOLOGIES CO., LTD.

Improving Society and B i ith Cl d b dBusiness with Cloud-based Mobile Services

www.huawei.com

Ron RaffenspergerDi t Cl d C ti M k tiDirector, Cloud Computing Marketing17 February, 2011


Contents1 eServices Background

2 Cloud Computing for Mobile Cloud Computing for Mobile NetworksNetworks

3 Practical eServicesPractical eServices

4 SummarySummary

eServices – What and WhyeServices What and Why

Definition: “…deeds, efforts or performances whose delivery is mediated by information technology.1”Advantages

Accessing a greater customer base

B d i k t hBroadening market reach

Lowering of entry barrier to new markets and cost of acquiring new

customers

Alternative communication channel to customers

Increasing services to customers

E h i i d iEnhancing perceived company image

Gaining competitive advantages

Potential for increasing customer knowledge


1 Rowley, J. (2006) An analysis of the e-service literature: towards a research agenda. Internet Research, 16 (3), 339-35

eServices – What and WhyeServices What and Why

Definition: “…deeds, efforts or performances whose delivery is mediated by information technology.1”

Do Stuff using IT, rather than in person

AdvantagesAccessing a greater customer base

B d i k t h Give better serviceBroadening market reach

Lowering of entry barrier to new markets and cost of acquiring new

customers

Give better serviceLower costs

Reach more customers

Alternative communication channel to customers

Increasing services to customers

E h i i d iEnhancing perceived company image

Gaining competitive advantages

Potential for increasing customer knowledge


1 Rowley, J. (2006) An analysis of the e-service literature: towards a research agenda. Internet Research, 16 (3), 339-35

Pressures on GovernmentsPressures on Governments

Infant Mortality

33X

Infant Mortality

Developed Developing

Not enough Doctors Delivering Healthcare

Economy Transition Budget Pressures



Pressures on GovernmentsPressures on Governments

Infant Mortality

33X

Infant Mortality

Developed DevelopingIT-enabled services can helpNot enough Doctors Delivering Healthcare•eHealth

•eGov•eLearningg




eServices LeadershipeServices Leadership

OperatorsCSR Initiatives

GSMAmHealth

L imLearning

ITUe Strategiese-Strategies

World Bank


Early “wins”Early wins

“social media is fast becoming a tool for connecting healthcare consumers and providers…drive down healthcare‐related costs while improving the quality of care” ‐ Healthcare in the era of Twitter

A di t M bil H lth N th 4 200 h lthAccording to Mobile Health News, more than 4,200 healthcare apps are on the Apple platform and Android users have access to about 500. By 2015, more than 500,000 people are expected to be using healthcare smartphone applicationssmartphone applications.

Bharti Airtel and the Indian Farmers Fertiliser Cooperative (IFFCO)Bharti Airtel and the Indian Farmers Fertiliser Cooperative (IFFCO). Farmers who purchase a Bharti Airtel “Green SIM” have access to value added services which include daily agri voice messages and an agri helpline


helpline

ContentseServices BackgroundeServices Background1

2 Cloud Computing for Mobile Networks


4 SummarySummary


Clearly viewing Cloud ComputingClearly viewing Cloud ComputingCloud Computing …… New IT Model ElectricityCloud Computing is a model for enabling

convenient, on-demand network access

to a shared pool of configurable

Generators

to a shared pool of configurable

computing resources. From the purchase of power generators

To the purchase of power supply services

Resources are Virtualized and Capacityis available “On Demand” to meet the Information Technologyneeds of end users fluctuating or

diminishing IT requirements. Software

gy

EfficiencyFl ibilit

Servers Storage

From the purchase of software and hardware

To the purchase of IT as a Service


Flexibility as a Service

Value of Cloud Computing for operatorsValue of Cloud Computing for operatorsSaaSApplication

PaaSPlatform

Application Services

Service Web

CRM

Complete

IaaS Automated Provisioning & Security Services

Platform Services

Delivery Platform

Framework SOA

CompleteEnd-to-EndSolution• QoSEnterprise

Data Centre Services

Virtualized Storage

Virtualized Servers

Provisioning & Management

Virtualized Network

Security Services QoS• SLA• Mgmt• Billing

Network Managed Service

Network Provisioning

Network Management

Access/ Campus Devices

g

BandwidthData Services VPN Access Etc.


Integration adds valueIntegration adds value

Telecom charging Telecom Service 1

Telecom Service ng g

platform Service 1 … Service n

Telecom service subscription, policy and user data base

Cloud Platform

user data base

Telecom serviceTelecom service provisioning

Network bearer（Access + Backbone）

Vertical Integration：Telecom services migrated to Cloud platformHorizontal Integration：Integration with Telecom


Horizontal Integration：Integration with Telecom components

Clouds and Mobile NetworksClouds and Mobile NetworksCloud

Time‐basedTerminal‐based

Fair Usage Policy URL‐based

UPCC

Billi Sh k P ti

Converged Policy and Charging Control

EPC

Billing Shock Preventing Service‐based

2G/2.5G/3G/3.5G/LTE

3G/HSPA 4G/LTE BB/DSL2G CDMA WiFi/WiMAX


Operators adopting Cloud ComputingOperators adopting Cloud Computing

AT&TPrivate Cloud Computing and Storage (IaaS)

Medical (PaaS)Medical (PaaS)

VerizonPrivate Cloud Computing and Storage

Medical (PaaS and SaaS)

FT/OrangePrivate Cloud Computing and Storage

SingTelPrivate Cloud Computing and Storage (IaaS)Private Cloud Computing and Storage (IaaS)

Various SaaS




Practical eServices3

4 SummarySummary


eServices ConsiderationseServices Considerations

Separation of eServicesLogical separation with designed-in assured security

Distribution of responsibilitiesControl of content separated from control of platforms

Eff iEffective managementComplete role-based management

Web based for easy accessWeb-based for easy access

Bandwidth deliveryAbility to ensure quality of experienceAbility to ensure quality of experience

Device supportAdaptive support based on device characteristics


Adaptive support based on device characteristics

eServices Cloud PlatformeServices Cloud Platform...

Emergencycommand

Digital citymanagement

NVS OA Digital medical care

Environmentmonitoring

Intelligenttransportation

Government Service Bus DatabaseUnified Communication

Cloud Storage

Cloud Computing

CT Capability

LAN Switch

IP Backbone

Wirelessgateway

IAD

LAN Switch

SoftCo

DSLWiMax / CDMA BTS


Mobilephone

PCVideo Terminal

Telephone LaptopMulti‐media Client




Summary4


SummarySummary

eServices offer operators new opportunities to expand businessCloud Computing, integrated with the telecom network provides operators a competitive advantageThe Cloud solution must be designed to provide separation, control, management and security


Example: Huawei and eGovernmentRussia

Mexico

Ukraine

S danMauritaniaChina

Senegal

Sudan

UgandaCape Verde

Mauritania

Laos

KenyaNigeria

SenegalVanuatu

VenezuelaGhana

South Africa

AngolaMadagascar

Huawei has built more than 20 national level e-Government projects. Some of them are Huawei’sdemonstration sites that can be visited for experience exchange, such as China e-Government


external backbone, Nigeria e-Government , Uganda e-Government.

Thank youwww.huawei.com

www.huawei.com


embedded government: the public sector in 2011- 04 ron raffensperger

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