embargo: feb 06, 2019 9am cst / 4pm cet sram retail: … · 12 sram red etap axs ™ / embargo feb...
TRANSCRIPT
SRAM RED eTAP AXS ™
PRODUCT COMMUNICATION
EMBARGO: FEB 06 , 20 19 9AM CST / 4PM CET
RETA IL : FEB 20 19
03
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions.
04
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
So we made eTap AXS™ for today’s riders.The result: an intuitive, high-performance groupset that means you can focus on what’s most important—your ride.
Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.
06
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
Road bikes are faster and more capable than ever, and riders are expanding what’s possible with drop bar bikes. X-Range™ offers wider range, more useful and smoother gear progression, as well as smarter shift settings—enabled by AXS™.
ALWAYS IN THE RIGHT GEAR
07
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
WOn tarmac or gravel, 1x or 2x, eTap AXS™ gives a quiet, secure, and smooth ride. Thanks to Orbit™ chain management and a unique Flattop™ chain, you’ll ride more confidently and efficiently than ever— no matter the terrain.
QUIET, SECURE, AND SMOOTH
08
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
Control. Personalize. Monitor. AXS™—SRAM’s new bike component integration system—takes eTap® wireless shifting to the next level. The SRAM AXS™ app allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.
EASILY PERSONALIZED
09
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
More aeroA smaller eTap BlipBox™ easily integrates into aero frames or the new Zipp Vuka Aero bar, improving aerodynamics and allowing for a super sleek look.
A new power paradigmBy integrating a Quarq DZero™ power meter into our chainrings, we made power measurement more affordable and accessible—and lighter, too.
Beyond roadAXS™ allows you to mix and match Road and MTB components. Dropper post with a drop bar groupset? No problem.
10
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
Yours, nowSRAM RED eTap AXS™ is now available on a wide variety of bikes and for purchase at a bike shop near you today.
12
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED eTap AXS™
FRONT DERAILLEUR
The SRAM RED eTap AXS™ front derailleur leverages our
advancements with X-Range™ gearing. The derailleur design carves
out space for wide rear-tire clearance, making it a perfect fit for
modern riding. And the shifting is quick and precise.
_AXS™ enabled for easy personalization
Elegant and streamlined form for more rear-tire clearance
SRAM Yaw™ trimless cage technology with an optimized cage profile
for new SRAM RED® front chainring combinations
The most responsive, quick, and precise front shifting to date
Compatible with existing eTap® batteries
FD-R
ED
-E-D
1
13
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED eTap AXS™
REAR DERAILLEUR
The heart of the connected cadre. The SRAM RED eTap AXS™ rear
derailleur is AXS™ enabled for easy personalization and designed
for both 1x and 2x systems. Advanced chain management keeps
it silent and secure no matter the terrain. The derailleur also comes
with faster pulleys, bearings, motors and signals, improving speed
in every way.
_SRAM AXS™ enabled for easy personalization
Orbit™ chain management technology keeps drivetrain quiet and secure
A single rear derailleur for all gearing combinations, including 1x and 2x
Improved motor and signal travel for faster shifting
Larger X-SYNC™ pulleys and ceramic bearings for increased durability
and efficiency
Compatible with existing eTap® batteries
RD
-RE
D-E
-D1
14
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED®
CHAINThe all-new SRAM RED® chain was developed from the ground up.
The unique link shape allows the chain to be narrower and lighter
while increasing strength and providing more space between the
outer plates of the chain and the cogs on either side.
Result: a quieter chain with faster, more precise shifts.
_Flattop™ technology enables a narrower chain with quieter operation
and increased strength and durability
Hard Chrome™ plated inner link plates and rollers for reduced wear
and prolonged life
HollowPin™ construction for increased strength and efficiency
Requires new Flattop PowerLock™
CN-R
ED
-D1
15
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED® XG-1290
CASSETTEThe workhorse of X-Range™ gearing. The SRAM RED® XG-1290
cassette progresses fluidly and quickly through a wider range
of gears. It’s specifically designed for wireless electronic shifting
and the one-piece design offers you the best in weight savings.
_Updated design for smoother and faster shifting
More gradual gear progression between cogs—at least five
one-tooth jumps
10-tooth start helps provide a wider gearing range
Designed to work with an XDR™ driver body
One-piece machined steel X-Dome™ design for weight savings
All Zipp wheels starting from 2012 are XDR™ ready
CS-X
G-129
0-D
1
16
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED eTap AXS™
HRD SHIFT-BRAKE SYSTEM
Fully wireless electronic shifting. Fully hydraulic disc braking.
The SRAM RED eTap AXS™ HRD shift-brake system is the future.
And the future is custom. AXS™ enabled and easily personalized
for hand size and reach, this is the best shifting and braking
experience—for all riders.
_AXS™ enabled for easy personalization
Simple and intuitive eTap® shift logic
Personalize for your hands and preferences using Contact Point
Adjustment™ and separate Reach Adjust™ with HydroHC™ brake platform
Newly textured shift paddles and hoods for a better feel
Two ports for Blips™ on each lever
Bleeding Edge™ technology for easy and clean brake bleeds
Available in flat mount and post mount caliper options
ED
-RE
D-D
1
17
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED eTap®
SHIFT-BRAKE LEVER
Award-winning eTap® shift logic, now with the connectivity of AXS™.
The SRAM RED eTap® shift-brake levers build on this foundation
while integrating our newest technologies. And it’s easily
personalized, from shifting sequences to reach.
_AXS™ enabled for easy personalization
Simple and intuitive eTap® shift logic
Customizable fit with Reach Adjust™
Two ports for Blips™ on each lever
Large SRAM eTap® paddles provide positive controls for rider input
For use with mechanical rim brakes
EB
-RE
D-D
1
18
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM eTap AXS™
BLIPBOXSignificantly smaller, the SRAM eTap AXS™ BlipBox is now easier
to integrate—mounting inside a stem faceplate cap, feed box
or frame. It’s also AXS™ enabled, for easy personalization.
Simple, intuitive, aero.
_Replaces standard drop bar shift levers
Simple and intuitive eTap® shift logic
AXS™ enabled for easy personalization
Limitless aero configurations
Two ports per side for Blips™ and Clics™
Fits the included optional stem mount
Compatible with existing eTap Blips™ and Clics™
Mounts inside stem faceplate cap, feed box or frame
(See user manual for details.)
ES
-EA
C-BB
OX
-D1
19
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED AXS™
POWER METER
The SRAM RED AXS™ power meter breaks with tradition—and breaks
through to new levels of performance. We reengineered road gearing:
reducing front chainring size and adding more range to the rear
cassette. We also maintained a 13-tooth delta on all chainring pairs,
ensuring precise shifting for any setup. This results in more useful
gearing and better shifting across all configurations. Our power
meters are also designed with Quarq DZero™ power measurement
into crankset. Welcome to the pinnacle of the power meter._X-Range™ gearing technology gives you more range and a smoother
gear progression, so you’re always in the right gear
Power readings are accurate within +/-1.5% and aren’t affected
by climate conditions during a ride
Power Balance measures left and right legs separately
Improved front shifting performance for crisp and accurate front shifts
Unique chainring shape results in a lighter weight, stiffer, more
durable crankset
Integrated chainring design significantly reduces weight
DUB™ bottom bracket adds durability, simplicity and broad compatibility
PM
-RE
D-D
1
20
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED 1 AXS™
POWER METER
In certain disciplines, the single-ring drivetrain reigns supreme.
Championing simplicity, strength, and durability, the SRAM RED
1 AXS™ power meter meets the demands of triathletes, time
trialists, and cyclocross racers. The power meter features improved
aerodynamics thanks to direct mount aero chainrings with fully
integrated power, and the tighter gearing range is perfect for racing
and areas with flatter terrain.
_Single-ring drivetrain simplifies functionality
48 and 50t variants have fully integrated power into a direct mount aero
chainring, 36-46t variants have spider-based power
Chainrings can be easily changed without requiring recalibration
of the power meter
Power readings are accurate within +/-1.5% and aren’t affected
by climate conditions during a ride
Power Balance measures left and right legs separately
SRAM X-SYNC™ wide-tooth, narrow-tooth chainring technology provides
maximum chain control
Laser-etched chainring finish is more durable
DUB™ bottom bracket adds durability, simplicity and broad compatibility
PM
-RE
D-1-D
1
21
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED®
CRANKSETThe SRAM RED® crankset leverages a pivotal design innovation:
smaller chainrings and a wider cassette range. This leads to smoother
and faster shifting up front and more useful gearing for today’s riders.
The new configurations improve cadence and efficiency while also
delivering shifts that are crisp, clean and quick—every time.
_X-Range™ gearing technology gives you more range and a smoother
gear progression, so you’re always in the right gear
Improved front shifting performance for crisp and accurate front shifts
Unique chainring design results in a lighter weight, stiffer, more
durable crankset
DUB™ bottom bracket adds durability, simplicity and broad compatibility
Power upgradeable
FC-RE
D-D
1
22
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED® 1
CRANKSETTriathlon. Time Trial. Cyclocross. Some disciplines are made for 1x.
And while our X-Range™ 2x set up has integrated much of the
simplicity of a 1x system, there are still times when a single ring
is best. The SRAM RED® 1 crankset offers the most demanding racers
the right mix of features—aerodynamics, durability, and simplicity.
_Single-ring drivetrain simplifies functionality and reduces weight
48 and 50t variants feature direct mount aero chainrings
for better aerodynamics
Non-aero chainrings can be installed with a single tool, making
gearing changes a breeze
SRAM X-SYNC™ wide-tooth, narrow-tooth chainring technology
provides maximum chain control
Laser-etched chainring finish is more durable
DUB™ bottom bracket adds durability, simplicity and broad compatibility
Can be upgraded to a power meter
FC-RE
D-1-D
1
23
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM CenterLine XR (CLX-R)
ROTORDesigned specifically for road riding, the SRAM CenterLine XR
(CLX-R) rotor is the perfect complement to a new SRAM eTap
AXS™ drivetrain.
_Streamlined form optimized for road use
CenterLine track offers quiet brake operation
Designed to match eTap AXS™ components
Rounded edges make for easier wheel installs and are UCI-compliant
RT-CLX
-R-A
1
24
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
SRAM RED®
BRAKESETThe SRAM RED® brakeset improves on all fronts: it’s
lighter, more aerodynamic, and leverages more braking
power. What’s more, it features broader tire clearance.
A classic made modern.
_AeroLink® arm amplifies braking power while reducing
frontal area
Lighter, aero pad retainers carry SwissStop Flash Pro
pads standard
Aero design extends to the shape of the indexed
four-position quick release
Wider clearance for modern tires and wheelsets (up
to 28c)
Updated finish to match new SRAM RED eTap AXS™
RB
-RE
D-D
1
26
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
AXS™
AXS™ is SRAM’s new bike component integration system that connects electronic bicycle components and software. The SRAM AXS™ App allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.
Flattop™
To enable X-Range™ gearing technology, we developed a narrower chain. The unique link shape of Flattop™ technology not only allowed for a wider gear range, but also results in quieter drivetrain operation and increased chain strength and durability.
27
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
DUB™
The relationship between bottom bracket spindle and bearing is the core of DUB™ technology. It’s where stiffness meets durability. We took it a step beyond conventional thinking and made everything simpler—better integrating the relationship between chainring, crank, spindle, and bottom bracket. It’s this approach to developing a complete system that equals better drivetrain performance.
_
BSA BB30 PF30 BBRIGHT PF30A 386 PF86.5
28
SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019
XDR™
The XDR™ driver body is a universal mounting system for cassettes that incorporate cogs with fewer than 11 teeth. It allows for lighter and more versatile drivetrains without requiring new rear axle standards, cassette tools or hub redesigns. The XDR™ interface is 1.85mm longer than XD™ and is designed for road hub applications. XDR™ driver bodies are compatible with all XD™ cassettes when the cassette is installed with a 1.85mm spacer.
Orbit™
Orbit™ technology is an innovative new form of derailleur motion control. It utilizes silicone fluid as part of an elegant and ultra-lightweight damper system. Compared to a standard friction clutch system, Orbit™ technology places no additional resistance on the rear derailleur’s spring when under slow or light movement. This means easier shifting and rear wheel removal.
And while riding, the fluid damper reduces chain bounce. It’s rock-solid reliability for both 1x and 2x systems.
29
X-Range™
Road bikes are faster and more
capable than ever before, and riders are
expanding what’s possible with drop bar
bikes. X-Range™ is gearing for today’s
road riding. We completely reimagined
road gearing for wider range, more useful
and smoother gear progression, as well as
smarter shift settings—enabled by AXS™.
With X-Range™, you’re always in the
right gear.
DZero™
Quarq’s next-generation
DZero™ power meter platform is
named for the DØ Experiment, one
of science’s most accurate and innovative
projects to detect subatomic particles
moving at the speed of light.
With a new measurement circuit, a
revised strain gauge design, improved
accuracy throughout the pedal stroke,
and software advances, DZero™
represents the state of the art in
power meter technology.
SR
AM
RE
D eTA
P A
XS
™ / EM
BA
RG
O: F
EB
06
, 20
19 / R
ETA
IL: F
EB
20
19