Embarcadero Technologies, Inc.Technical Overview and Demonstration

Presented to Cold Fusion User Group May 9th, 2000

Dan GiannascoliDirector, Product Marketing

Embarcadero Technologies

Database Lifecycle Management• Our goal is to promote our customers’ success in each

stage of designing, developing and managing critical databases.

Broad Platform Support

• Current Database Platform Support:– Oracle 7.3x and 8.x

– Sybase System 11, 11.5 & 11.9

– Microsoft SQL Server 6.5 & 7.0

– IBM DB2 UDB 5.x on NT and Open System OS platforms

• Future Database Platforms:– New Versions of Oracle, Sybase, SQL Server and DB2UDB

– IBM DB2 UDB on OS/390 and AS/400

Our Value Proposition to Management

• Realize an immediate, demonstrable ROI

• Alleviate the IT manpower and skills shortage

• Reduce planned and unplanned downtime

• Achieve faster time-to-market

• Improve application performance

• Enhance employee job satisfaction and retention

• Cut costs

Our Value Proposition to Users

• One hour to real work

• Become an instant expert

• Tackle everyday challenges effectively

• Automate tedious tasks

• Produce better results faster

• Achieve greater job satisfaction

Product Awards

• PC Week Labs Analysts’ Choice (3x)• PC Magazine 1999 Development Tool of the Year• Intelligent Enterprise Readers’ Choice• DM Review’s Data Warehouse 100 (2x)• DBMS Readers’ Choice• Computerworld’s 100 Emerging Companies to Watch in 2000.

Traditional Customers

Internet Customers

A Word from Our Customers

"If you spend any amount of time managing your database environment, DBArtisan will pay for itself several times over.

Michael Hotek, Swynk.com

“I have virtually cut my cross-platform migration time-to-completion by 70% with Rapid SQL and the Rapid SQL PL/SQL Debugger!"

James Lamb, Los Alamos National Labs

"With Rapid SQL, DBArtisan and DBArtisan Change Manager, I get the intelligent workflow component - these tools think and work the way I do."

Rich Holoch, Phoenix Pop

“You don't have to be a seasoned Oracle expert to use DBArtisan. It gets people up to speed without a lot of training. Using it actually improves the system and teaches me more."

Andy Martin, Garden.com

“With the same staff, we can now do two or three times as much... For us, Rapid SQL is a necessity." Kevin McQuillen, Cybergold

“I don’t even know how I would accomplish my job without ER/Studio.”

Raul Pubill, American Heart Association

Over 30,000 current customers

Three Product Families

• ER/Studio for Database Design & Java

Application Generation

• Rapid SQL for Database Development &

Web Programming

• DBArtisan for Database Administration &

Migration

ER/Studio Overview

An intuitive environment for visual data modeling, including designing and maintaining operational, decision support, and web application databases.

• Logical and Physical Database Design and Construction

• Power Modeling • Round Trip Design Capabilities • Java enabled Application Generator• Comprehensive Reporting Capabilities

ER/Studio Version 4.0

ER/Studio: Manage Application Lifecycle

• Design new applications from the ground up.

• Reverse-engineer existing applications into easily understood diagrams.

• Forward-engineer code to build new databases.

• Compare and synchronize live databases to existing diagrams.

ER/Studio: Produce Quality Designs

• Create a logical design to transform into any number of physical designs.

• Synchronize logical and physical designs.• Maintain and normalize logical designs.• Isolate and manage subject areas with

submodels.• Automate tedious, routine modeling tasks.• Automatically migrate foreign keys.

ER/Studio: Improve Application Quality

• Insert,edit,and query data on the fly with ER/Studio’s AppGen.

• Analyze existing designs and implement changes directly to the database.

• Use wizards to validate designs.• Create instant Java Application prototypes.

ER/Studio: Create Comprehensive Reports

• Automatically generate an HTML report to the web.

• Publish presentation-quality reports to Microsoft Word

• Export and import data models in XML format.

• Provide business users with an interactive environment for viewing data models.

ER/Studio: Understand Your Databases

• Capture business requirements and translate them into applications.

• Build and maintain large, complex databases.

• Understand and manage mission critical database designs.