email sender and provider coallition social integration presentation
DESCRIPTION
TRANSCRIPT
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INTEGRATED MARKETING
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Marilyn Cox is a Modern Marketer and Director of Marketing Communications, at Cincom Systems Inc. She creates strategic and tactical marketing communications that help achieve corporate objectives. Follow her @marilynecox
About Me
Since 1968, Cincom System, Inc. has helped thousands of clients worldwide by solving complex business problems with its software and services, with an average return on investment of more than $30 to $1.
About Cincom
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IS EMAIL DEAD?
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OPT-IN
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GROW
GROW OPPS
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BECOME MORE VIRAL
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SOCIAL CAN HELP
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SOCIAL NETWORKS
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WHY
INTEGRATE?
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ANOTHER CHANCE
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EXTENDYOUR REACH
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IDENTIFY INFLUENCERS
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GROWORGANICALLY
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HOW?
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SOCIAL SHARING
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SOCIAL CONNECTING
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ONE-TO-ONE
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INCLUDE SOCIAL ICONS IN YOUR EMAIL
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ASK THEM TO ENGAGE SOCIALLY
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DEDICATE CAMPAIGN EFFORTS
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USE EMAIL TO DRIVESOCIAL ENGAGEMENT
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BUT ALSO USE SOCIAL TODRIVE EMAIL OPT-IN
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DEMONSTRATE CONTENTVALUE
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CHARACTER LIMITS
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DEFINE THE OBJECTIVES
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MEASURE RESULTS