email never died. how to build a community through an e-newsletter

Email Never Died. How To Build Community through an E-Newsletter The Story of Nolalicious.com @nolalicious

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Email Never Died. How to Build a Community through an E-Newsletter. The story of NOLAlicious (http://nolalicious.com), at TribeCon (http://tribecon.com), the community conference, in New Orleans, LA. October 28, 2010.

TRANSCRIPT

Email Never Died.

How To Build Community through an E-Newsletter

The Story of

Nolalicious.com

@nolalicious

Email didn’t die, isn’t dead, and isn’t going to die.

But that’s not why we started NOLAlicious.

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

We made a couple key decisions.

NOLALICIOUS.COM

Email newsletter, not a blog.

Keep it a side project.

Previews, not reviews.

Once a week.

Keep it inexpensive.

Go, Do, See, Eat, Lagniappe.

Try new things.

Listen to the community.

Keep it personal.

And it took off.

NOLALICIOUS.COM

Jan Feb Mar Apr May Jun Jul Aug Sept Oct

We tested and played along the way.

For example: Contests, Amazon picks, Travel, Jobs, t-shirts, calendars, Wallpaper photos, layout changes, website changes, Index, Advertising…

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Every week, another newsletter, another lesson.

NOLALICIOUS.COM

If you want sign-ups, make it dead simple to sign up.

Embrace constraints.

Consistency.

Engage.

Monitor everything.

Shifts and pivots.

Integrate.

It need not be expensive: we’ve spent less than $800 on NOLAlicious.

Time, attention and passion are the keys.

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

How can you add an email newsletter to your existing business?

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Three takeaways:

NOLALICIOUS.COM

Social media gets the attention, but email is still a part of the pie.

People don’t want email. But they do want curated, relevant and timely pointers and summaries of what they need to know.

Listen, respond. Measure, shift. Always be learning.

Email didn’t die, isn’t dead, won’t die.

NOLALICIOUS.COM

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email never died. how to build a community through an e-newsletter

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