email marketing using constant contact
DESCRIPTION
Today's presentationTRANSCRIPT
Digital Marketing Business 122
Professor Read
Jackie McLain, February 2010
Keeps your clients informed about your business
Higher ROI than direct mail and yellow page directories
Green and cost effective
Permission based
Statistical reports to track database interest
Constant Contact has some of the best spam filters
Be very specific with your name it should be easy for
you to identify
These symbols allow you to edit each area
19.2% of email marketing campaigns never reach the intended recipient.
Industry standards indicate that there is 15-20% open rate with email marketing campaigns.
This particular email marketing campaign received a 20.5% open rate.
This email generated four phone calls.
This was a successful campaign according to industry standards!
Register for a temporary Constant Contact account
Create an Email message using a template from the Basic Pack
Preview the completed campaign
Send a test to yourself and a friend