Email Marketing Tips – How to Avoid Getting In To Recipient's Spam Folder?

If your business relies on email marketing solutions, then getting your mails delivered in spam folder is certainly one of the worst fortunes for your messages. According to the top email marketing companies, it is always possible to grab a place on the right side of the filters and stay away from the blacklists; if we keep following suggestions in mind while creating and delivering email newsletters.

1. Keep a check on terminology usedThe large number of email simply means that sending is done automatically. Generally, spam filters are susceptible to few words and writing styles. To be on the safer side, stay away from sending email marketing messages that have subject lines or content formatted purely in upper case or the one highly loaded with superfluous exclamation marks. Also avoid using the words or phrases that are considered to be spam as these can trigger the filters against you. In common parlance, following are some of the words that are one should avoid including such as- discount, bonus, free, guaranty, prizes, etc… but it always depends on the context.

2. Keep updating your lists at regular intervalsEmail suppliers keep a track of messages that are bounced from dormant email accounts and those messages that remain undelivered counts against you each time. Thus, one should keep check over messages that are not getting through and analyze your list to locate recipients who have not reacted to your email marketing campaigns ever within the period of last 6 months or a year. Rationalize that list so as to ensure that your email marketing messages are being sent only to genuine and active email addresses.

3. Also give respect to those who are leaving you If the complaints generating against you is large and increasing gradually then it is one of the main reasons leading to ISP spam bins. Just a mere click on the “report spam” button is enough to put a black mark on your reputation. In order to avoid such situations, always remember to make it easy for your recipients to unsubscribe from your mailings. Thus, put a easily visible “unsubscribe” link in every email you send and take immediate action to take away those email recipients name from your mailing list.

4. Always check via final testing method Prior to sending any email marketing message to any of the subscriber present in the list, try sending a few test emails and check what happens. Test and re-test the any of the email providers like Yahoo, Hotmail and Gmail, and also involve some of the messages that will be received by any Outlook mail client. If you find any error, then you will get the last opportunity to rectify such technical errors before sending a mail.

5. Do not rush, send emails in installmentsIn place of, sending emails to the whole list at a go, email marketing experts suggest sending into smaller groups and in stages. This will not only save you from bombarding with large

number of blocks of spam reports but also allows you to make amendments in the future lists to go.

At the end, do have an honest view to your entire email marketing campaign and to the message from the point of view of a recipient.