email marketing & social media: like batman & robin
DESCRIPTION
Learn more about BlueSkyFactory.comAccording to the Direct Marketing Association, email marketing provides a higher return on investment (ROI) than any other marketing channel. In 2009, it returned $43.62 for every dollar spent, and it’s expected to return $42.08 in 2010. Now, with the power of social media to complement this timely, targeted, and measureable channel, email marketing will help you drive sales, create brand awareness, build customer relationships, and extend your marketing message more easily than ever before.---The savvy email strategist is incorporating social media into their marketing mix, and it’s important for you to integrate and find a balance with email marketing, social media, and other online channels.In this webinar, DJ Waldow will discuss new media strategy and how social media and email marketing can work together to build your business.You Will Leave With a Full Understanding Of:* ROI associated with direct marketing email spend* Email consumption levels by social media segments* How social media is powering email marketing* How, in turn, email marketing is powering social media* 7 keys to effective cross-pollination of email marketing and social media* 6 steps you, as an executive, can take today to maximize your email marketing ROITRANSCRIPT
![Page 1: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/1.jpg)
Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
DJ WaldowDirector of Community
EMAIL MARKETING & SOCIAL MEDIA:
LIKE BATMAN & ROBIN
![Page 2: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/2.jpg)
WHO IS BLUE SKY FACTORY?
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
![Page 3: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/3.jpg)
blueskyfactory.com/meng
FREE STUFF! (EBOOK)
![Page 4: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/4.jpg)
DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
WHO IS DJ WALDOW?
![Page 5: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/5.jpg)
Slides: http://www.slideshare.net/djwaldow
Twitter• @djwaldow• @blueskyfactory• @MENGonline• #MENGonline
HOUSEKEEPING
![Page 6: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/6.jpg)
THE NEXT 45+ MINUTES
1) Email marketing as the digital glue
2) Batman & Robin: Integrating email marketing & social media
3) 6 Steps That You (The Executive) Can Take Today
![Page 7: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/7.jpg)
![Page 8: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/8.jpg)
OFTEN LIVE IN DIFFERENT SILOS
EMAIL MARKETING
SOCIAL MEDIA
![Page 9: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/9.jpg)
![Page 10: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/10.jpg)
EMAIL MARKETI
NG
SOCIALMEDIA
![Page 11: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/11.jpg)
![Page 12: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/12.jpg)
For more details, visit Mark Brownlow's No Man Is An Iland Blog
![Page 13: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/13.jpg)
For more details, visit the Nielsen Blog
![Page 14: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/14.jpg)
Engagement
Email MarketingRelationshipsConversations
Community
Social MediaAwareness
Sales
![Page 15: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/15.jpg)
$43.62
![Page 16: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/16.jpg)
$43.62…assuming you do it correctly…
![Page 17: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/17.jpg)
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
According to the DMA, the ROI on email marketing in 2009 was
$43.62. Not bad, huh? #MENGonline
![Page 18: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/18.jpg)
http://www.flickr.com/photos/ryanready/464022588/
![Page 19: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/19.jpg)
CHARTS, STATS, GRAPHS!
![Page 20: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/20.jpg)
CHARTS, STATS, GRAPHS!
![Page 21: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/21.jpg)
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If you are active in social networking sites, you are more likely to consume email at a higher rate
#MENGonline
![Page 22: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/22.jpg)
![Page 23: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/23.jpg)
![Page 24: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/24.jpg)
![Page 25: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/25.jpg)
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
Nearly every social networking site requires an email address to
register. Think about it. #MENGonline
![Page 26: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/26.jpg)
![Page 27: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/27.jpg)
![Page 28: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/28.jpg)
55+ EMAIL NOTIFICATIONS
![Page 29: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/29.jpg)
EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS
EMAIL MARKETING
![Page 30: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/30.jpg)
Learn how to add this email sign up widget
to your Facebook page
![Page 31: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/31.jpg)
SOCIAL MEDIA DRIVES EMAIL MARKETING
![Page 32: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/32.jpg)
SOCIAL MEDIA DRIVES EMAIL
MARKETING
![Page 33: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/33.jpg)
EMAIL MARKETING
DRIVES SOCIAL MEDIA
![Page 34: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/34.jpg)
EMAIL MARKETING
DRIVES SOCIAL MEDIA
![Page 35: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/35.jpg)
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If executed effectively, email marketing powers social media &
social media powers email marketing #MENGonline
![Page 36: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/36.jpg)
1. Include2. Make it easy3. Be creative4. Ask5. Tell me why6. Provide incentive7. Offline
7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL MARKETING
& SOCIAL MEDIA
![Page 37: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/37.jpg)
1. Follow, Friend, Subscribe, Connect
2. Share With Your Network (SWYN)
• Post to Facebook wall• Send to LinkedIn Group• Tweet to followers
EMAIL MARKETING & SOCIAL MEDIA
CROSS-POLLINATION
![Page 38: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/38.jpg)
INCLUDE
![Page 39: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/39.jpg)
NATIONAL GEOGRAPHIC
![Page 40: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/40.jpg)
CARTER’S
![Page 41: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/41.jpg)
URBAN OUTFITTERS
![Page 42: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/42.jpg)
SPREADSHIRT
![Page 43: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/43.jpg)
MAKE IT EASY
![Page 44: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/44.jpg)
PETCO
![Page 45: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/45.jpg)
BE CREATIVE
![Page 46: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/46.jpg)
BON APPÉTIT
![Page 47: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/47.jpg)
ASK
![Page 48: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/48.jpg)
![Page 49: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/49.jpg)
![Page 50: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/50.jpg)
![Page 51: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/51.jpg)
![Page 52: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/52.jpg)
![Page 53: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/53.jpg)
TELL ME WHY
![Page 54: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/54.jpg)
![Page 55: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/55.jpg)
![Page 56: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/56.jpg)
![Page 57: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/57.jpg)
![Page 58: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/58.jpg)
![Page 59: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/59.jpg)
![Page 60: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/60.jpg)
PROVIDE INCENTIVE
![Page 61: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/61.jpg)
![Page 62: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/62.jpg)
![Page 63: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/63.jpg)
![Page 64: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/64.jpg)
![Page 65: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/65.jpg)
OFFLINE
![Page 66: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/66.jpg)
![Page 67: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/67.jpg)
![Page 68: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/68.jpg)
![Page 69: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/69.jpg)
![Page 70: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/70.jpg)
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline.
#MENGonline
![Page 71: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/71.jpg)
6 Steps That You
(The Executive)
Can Take Today
![Page 72: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/72.jpg)
1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP)
(Subtle, huh?)
![Page 73: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/73.jpg)
2. SIGN UP FOR PEER AND INDUSTRY
EMAILS
![Page 74: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/74.jpg)
3. CREATE YOUR SOCIAL MEDIA
PROFILES
![Page 75: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/75.jpg)
4. LINK EMAIL MARKETING TO SOCIAL MEDIA
![Page 76: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/76.jpg)
5. TEST. TEST. TEST.
![Page 77: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/77.jpg)
6. MEASURE ROI
$43.62…assuming you do it correctly…
![Page 78: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/78.jpg)
WRAPPING UP
![Page 79: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/79.jpg)
IF I WAS SUCCESSFUL TODAY, YOU LEARNED…
1) Email marketing as the digital glue
2) Batman & Robin: Integrating email marketing & social media
3) 6 Steps That You (The Executive) Can Take Today
![Page 80: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/80.jpg)
IF I WASN’T, LET’S TALK FURTHER
![Page 81: Email Marketing & Social Media: Like Batman & Robin](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554e5f18b4c905ad178b5274/html5/thumbnails/81.jpg)
• Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words• Batman - http://www.flickr.com/photos/locationscout/3595095042• Robin - http://www.flickr.com/photos/locationscout/3595095146/• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html• Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/• Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522• U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/• Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/• Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/• Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497• Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
*Unless noted on the specific slide, all other images arescreen grabs from a website, Twitter or my personal email inbox
CREDITS