email marketing - response rate
DESCRIPTION
There are various model to measure email efficiency – content copy, creative are few of them but for the marketers email marketing efficiency runs on the response rate.TRANSCRIPT
Conversion Model for Email Response
There are various model to measure email efficiency – content copy, creative are few of them but for the marketers email marketing efficiency runs on the response rate.
Braj Mohan Chaturvedi | [email protected] | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
Conversion Model for Email Response-
Number of required
response
Number of completed response
Number of recipient
who clicked through
Number of email
opened
Number of email
delivered
Number of email sent
Email sent
Conversion Model for Email Response-
Number of required
response
Number of completed response
Number of recipient
who clicked through
Number of email
opened
Number of email
delivered
Number of email sent
Email sent Delivery percentage
Conversion Model for Email Response-
Number of required
response
Number of completed response
Number of recipient
who clicked through
Number of email
opened
Number of email
delivered
Number of email sent
Email sent Delivery percentage Open percentage
Conversion Model for Email Response-
Number of required
response
Number of completed response
Number of recipient
who clicked through
Number of email
opened
Number of email
delivered
Number of email sent
Email sent Delivery percentage Open rate Click through rate
Conversion Model for Email Response-
Number of required
response
Number of completed response
Number of recipient
who clicked through
Number of email
opened
Number of email
delivered
Number of email sent
Email sent Delivery percentage Open rate Click through rate Form completion
Conversion Model for Email Response-
Number of required
response
Number of completed response
Number of recipient
who clicked through
Number of email
opened
Number of email
delivered
Number of email sent
Email sent Delivery percentage Open rate Click through rate Form completion Outcome conversation
Thanks!Braj Mohan Chaturvedi
[email protected]+91 9986680103
Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the business.