Email/Database Marketing

Capture Prospects, Build RelationshipBoost Sales

• Automation Edge is principally involved in:

- Business Process Automation (BPA)

- Marketing Automation

• Through Workflow Automation, we help companies :

- Cut cost - Boost productivity - Increase sales

About Automation Edge

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Around The World

Automation Partner

• Loss of potential leads due

to no lead capture mechanism

in place on website

• Loss of potential sales due to

no automated personalized

follow up with

prospects/customers

Problem/Challenges

• To implement an automated email marketing/autoresponder system to capture leads and build up a strong database

• To segment and follow up with prospects/visitors/customers for targeted marketing campaigns

• To track and test subscribers’ response to campaigns

Objectives

• Boost website traffic

• Create loyal customers

• Turn passive visitors into subscribers

• Boost sales through follow up

• Cut marketing cost through automation

Benefits

1. Automated Leads

Capture/Database Set Up

- Your account set up in

Aweber autoresponder platform

- Creation of segmented lists

- Creation of web capture forms

with required fields

Scope of Work

2. Form Implementation

- “Clean” up old list and for new subscribers to join

3. Autoresponder follow up and

broadcast campaign set up

- Loading of non-time-based follow up messages

- Loading of time-based email campaigns (e.g. offers etc)

Scope of Work

4. Basic Campaign Tracking And

Subscriber Management

- Tracking of core statistics (e.g. open rate, click through rate, subscribers opt in rate, unsubscribe rate, No. of clicks per email links etc)

Scope of Work

5. Advanced Campaign

Management And Analytics

- Tracking of user’s behavior when they click onto website (e.g. download forms, purchase, clicked links etc)

- Targeted follow up messages based on user’s action

Scope of Work

5. Advanced Campaign

Management (Con’t)

- Split testing (e.g. offers, length of emails, headlines, day of send-out, web forms etc)

- Follow up campaign optimization

(e.g. to get highest response rate)

Scope of Work

6. Optional/Complementary

Activities

- Shopping cart integration

- Corporate blog (to differentiate and for personalized interaction with subscribers, customers)

Scope of Work

6. Optional/Complementary

Activities

- Advanced web forms (e.g. exit pop up forms)

- Additional customizations (e.g. integration with 3rd party applications)

Scope of Work

Generic Workflow

Automated Leads Capture/Database Set Up

Form Implementation

Autoresponder and broadcast follow up

Basic/Advanced Campaign

Tracking/Management/Optimization

1. Automated Leads Capture/Database Set Up

(Up to 1 week depending on complexity)

2. Form Implementation

(Up to 2 days)

Schedule

3. Autoresponder Follow up

(Monthly management)

4. Campaign

Management/Tracking/Optimization

(Monthly management.

Broadcasts emails must be given at

least 1.5 week in advance of set out)

Schedule

• 50-1000 people entering your premises…

• If you can capture just 20% of the number…

• 10-200 prospects per day

• 70-1400 prospects per week

Example: Profit Possibilities

300-6,000

HIGHLY-TARGETED

prospects per month

900-18,000

HIGHLY-TARGETED

prospects in 3 months

Example: Profit Possibilities

If You Can Send A

Well Thought Out Offer

To 1,000

HIGHLY-TARGETED Prospects

You Can Be Looking At

$500-$2,500 In Sales

depending on quality of your list.

Example: Profit Possibilities

If You Have

5000 Targeted Prospects,

You Can Be Looking At

$2,500-$12,500 In Sales

depending on quality of your list.

And You Can Be Sending Emails

Every Week

Example: Profit Possibilities

How Long Will It Take To Email

500-1000

People Every Week?

How Long Will It Take To

Keep Track

When Your Prospect Opt?

And Email At The

Right Sequence And Time?

Cost Example: Manual Vs Automated

At 5 Minutes An Email,

That’s 40-80 Man Hours Per Week

If Cost Is $6 Per Man Hour

Cost Is $240-$500 A Week

Cost Example : Manual Vs Automated

If You Have

5000 Subscribers,

Cost Will Be $2,500 Per Week

And Staff of 10 People

Even If Outsourced To India

At $2 Per Hour,

Cost Will Still Be

$800 A Week

Example : Manual Vs Automated

With Automation,

You Can Do The Work of

10 Full Time Employees

.

.

At Just Tiny Fraction Of The

Investment

And NO STAFF Problem

Example : Manual Vs Automated