Email Marketing Services

GLOBE RESOLUTIONS S.r.l.

w w w .globemails.com March, 2013

Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBE RESOLUTIONS

Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBE RESOLUTIONS

VISION

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Simplify and favour the communication among all the companies

in order to

increase commercial activities,

stimulate new entrepreneurial opportunities,

by offering

MISSION

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Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBE RESOLUTIONS

DIRECT MARKETING

“Putting a price on direct marketing 2012”, by DMA The study highlights the major contribution that direct marketing made to the UK economy in 2011.

£14.2 billion - 2011 expenditure on direct marketing

£15.2 billion - 2012 expenditure on direct marketing (7% - growth expected in 2012 )

Digital Channel - the majority of 2012 increased expenditure is allocated to digital channels.

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DIRECT MARKETING

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“Putting a price on direct marketing 2012”, by DMA The study highlights the major contribution that direct marketing made to the UK economy in 2011.

DIRECT MARKETING

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23% (£700 billion ) UK sales generated by direct marketing in 2011 (out of a total of £3 trillion in 2011).

Sector-by-sector sales

“Putting a price on direct marketing 2012”, by DMA The study highlights the major contribution that direct marketing made to the UK economy in 2011.

EMAIL MARKETING

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“Email Marketing Census 2012”, by Econsultancy 70% - responding companies which rate email as 'excellent' or 'good' for return on investment.

“National email benchmarking report 2011”, by DMA “National email benchmarking report 2011 once again provides tremendous insight into the current trends of the UK’s email marketing landscape. This report highlights the massive contribution the email channel is making to the bottom line in these difficult economic conditions. The decrease in marketing budgets overall has been to the advantage of email, arguably the most accountable of all the channels and definitely the most efficient driver of revenue. Email is once again proving its value as the marketing work horse. The efficiencies can clearly be seen because email volumes have continued to grow with figures at the end of 2011 almost twice what they were in the same period in 2010. Since conversion rates from email are 60% higher than search, it is no surprise to observe that brands are increasingly relying on email to drive traffic to their websites.”

Dela Quist, Chair of the DMA Email Marketing Council’s Email Benchmarking Hub

and Chief Executive at Alchemy Worx

EMAIL MARKETING

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“National Client Email Report 2012”, by DMA The strategic value of email marketing increased in 2011, with over 90% of respondents rating it as strategically important or very important to their business.

Email marketing accounted for 10% or less of the marketing budget in almost half of businesses surveyed, but still claimed a slightly greater proportion of budgets than in 2010. 63% expect to increase expenditure on email marketing in the future.

Email marketing is rated as by far the best marketing tactic for both ROI and for developing enduring and profitable customer relationships.

This positive outlook pervades every aspect of the study and report. For example, marketers expressed far fewer email marketing concerns than in previous years.

The share of revenue generated by email marketing exceeds its share of budget, even ignoring the considerable indirect and long-term responses to campaigns.

Indeed, compared to previous years, email marketers are far more positive about social media/networks as a complementary channel to email, particular its role in building relationships.

Internal resources are the biggest barrier to success: most businesses have less than one staff hour a day allocated to email marketing. Skills are not necessarily a major constraint, with 70% of marketers at least familiar with the essentials of the marketing discipline.

EMAIL MARKETING

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Digital Marketing Trends 2012, by Nielsen

Internet: 95% of Italians are connected every day, 64% for more than three and a half hours a day.

Email: every time people connect to Internet they read their emails.

Personalized content: 65% of those who perceive the email as spam delete the message without even reading it.

The sender is important: nearly half of the users on the web do not open emails that come from an unconvincing sender.

88% of emails sent to company mailbox is read: people like messages concerning the professional field, as to emphasize (again) that readers appreciate all the content they perceive as relevant.

EMAIL MARKETING

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Digital Marketing Trends 2012, by Nielsen

Email and social networks

Email is anything but old fashioned - Despite the boom of social networks, the social network messaging can not replace the email as it keeps characteristics including, first and foremost, privacy and security.

79% of respondents prefer to receive commercial offers via email

42% of users prefer to be contacted for the first time by a company via email.

In the future it will be interesting to observe the development of synergies between email and social networks. Even today, about a third of users happen to subscribe to the newsletter via Facebook

GLOBE RESOLUTIONS

Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBEMAILS

… for successful Email Marketing Campaigns!

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GLOBEMAILS SERVICES

Free subscription

Code of Conduct

Benefits for members

Simplify and stimulate digital communication

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B2B CONTACT LISTS

Quality

Detailed categories

Localized

Immediate download

DIRECT EMAIL MARKETING

“Self-service”

Simple and powerful

Advanced features

Anytime and anywhere

High reputation

Excellent deliverability

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Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBEMAILS COMMUNITY

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Companies enrolled in the Community can take advantage of benefits in terms of exclusivity of services and favourable economic conditions compared to

subjects outside the Community.

GLOBEMAILS COMMUNITY

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The spirit of the Community is to simplify and favour the communication between companies in order to boost

businesses and encourage new entrepreneurial opportunities.

The contribution to the development of the Community depends on:

company information made available for publishing B2B

contact lists,

willingness to receive commercial communications from other members.

GLOBEMAILS MEMBERSHIP

The more the company contributes to the development of the Community,

the more prestigious the membership class accessed,

the more the benefits for all Community members

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BRONZE

SILVER

GOLD

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Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

B2B CONTACT LISTS

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The information contained in GlobEmails B2B contact lists is

related to small/medium and large businesses, professionals,

associations, organizations and institutions which are grouped into

detailed categories.

GlobEmails philosophy is to help clients find their correct market

segment avoiding sending messages to businesses not

interested. For this purpose we deem extremely important to allow

our customers to build specific lists that can be effectively used to

send relevant messages to interested recipients.

GlobEmails lists can be used both as a starting point and to

increase any existing list, carefully choosing a relevant target.

MARKETS AVAILABLE

GLOBE RESOLUTIONS Other markets available soon

Austria ~ 110K Emails

Latvia ~ 40K Emails

Italy ~ 400K Emails

Switzerland ~ 180K Emails

B2B CONTACT LISTS SPECIFICATIONS

Basic content category, company name, mail address, email, phone, web

site, fax

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Categories

Three (3) category levels for specific B2B contact lists which allow a correct identification of the targeted market.

Immediate download

Customers can easily and immediately download the desired list selecting the geographical location and the target

category.

PRICING

The price per contact decreases as the number of contacts increases

is significantly lower for members of the Community

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BENEFITS FOR THE COMMUNITY

Reduced price up to 70% for

Community members GLOBE RESOLUTIONS

€ 0

€ 200

€ 400

€ 600

€ 800

€ 1.000

€ 1.200

0 500 1.000 1.500 2.000 2.500 3.000 3.500 4.000

Number of contacts

B2B contact list price

Members can use B2B contact lists indefinitely (as long as they remain member of the Community), while non members

can only purchase annual use licenses.

Obtain information about contacts who gave their consent to receive commercial communications from the Community,

thus reducing the time for email marketing campaign.

Possibility to acquire more detailed information on companies such as sales, capital, number of employee,

contact information of people responsible and role associated, information on markets and products, …

and much more.

OTHER COMMUNITY BENEFITS

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Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBEMAILS DEM WEB APPLICATION The Direct Email Marketing for ALL businesses

Customer will have access to a full set of features to manage their lists, create newsletters, send emails to their contacts, receive detailed reports on

the campaigns carried out, analyze campaign results and evaluate the ROI (Return On Investment) in email marketing activities.

GLOBE RESOLUTIONS

Web DEM Application Benefits High deliverability rate: delivering emails to recipients has become an extremely

difficult task and only specialized companies, such as Globe Resolutions, that enjoy a

good reputation and have established tight contacts with major service providers can

guarantee high delivery performance.

Get rid of the technical constraints which will be completely managed by Globe

Resolutions

Clients can focus exclusively on marketing activities.

No impact on Client infrastructure and no need to install any special SW on

Customer PC.

Relatively low prices: clients do not need to purchase any application (the use of

which, as explained above, does not guarantee good results of the campaigns), any SW

upgrade to subsequent future versions, any hardware and/or bandwidth necessary to

send emails.

Avoid the recruitment, training and payment of staff to administer complex

systems, security and relationships with ISPs. GLOBE RESOLUTIONS

Web DEM Application Benefits Other advantages:

the ability to access the application at any place,

the automatic management of bounces,

the availability of detailed statistics/reports of campaigns,

the adherence to new technological standards,

the availability of a platform constantly updated to ensure high

deliverability rates,

the adherence to regulations subject to change.

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FUNCTIONALITIES

Simple lists management User fiendly web Interface

Powerful engine for content creation

Google Analytics Integration

Detailed statistics and complete reporting High reputation and excellent deliverability

Personalization

No HTML knowledge

Automatic management of bounces

Auto Responders

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Maximum number of emails that can be sent every month.

Monthly Plan: a new plan can be acquired at

the end of the month if needed.

Annual plan: paid in advance for the whole year but at a reduced price (-20%).

Credits to be used within a year.

1 credit = 1 email to be sent to 1 recipient

OFFERING

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The cost per email decreases as the capacity acquired increases. GLOBE RESOLUTIONS

PRICING

PRICE ADVANTAGE FOR THE COMMUNITY

Price reduced up to 70%

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€ 0

€ 50

€ 100

€ 150

€ 200

€ 250

0 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000 18.000 20.000

€/m

on

th

Emails/month

Monthly Plans

Price reduced up to 70%

Free account

BENEFITS FOR THE COMMUNITY

Community members can have a free access and use all the functionalities.

In case more capacity is needed they can purchase a specific plan at any time.

GLOBE RESOLUTIONS

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Vision

Direct & Email Marketing

GLOBEMAILS Services

The Community

B2B Contact Lists

DEM Web Application

Partnership

INDEX

GLOBE RESOLUTIONS

PARTNERSHIP Globe Resolutions offers partnership agreements in order to

encourage further development of the Community, bringing

benefits to its members and all participants to this project.

Web agencies and other players working in the digital

communication industry whose customers need to use the

services offered by Globe Resolutions, are excellent candidates

for the development of beneficial partnerships.

Thank you

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