1. Stats on #SpamEmail-MarketingKumar Arayan

2. The 1st e-mail Sending text messages electronically could be said to dateback to the Morse code telegraph of the mid-1800s; and the 1939 New York Worlds Fair, where IBM sent a letter of congratulations from San Francisco to New York on an IBM radio-type, calling it a high-speed substitute for mailservice in the world of tomorrow.- Wikipedia 3. Who is on#Socialmedia40% of social media accounts are spam.- Mark Risher, Imperium via BusinessWeek 4. Tweets on #twitter 3.5 billion tweets posted to Twitter every day are spam. -BitDefender via Daily Mail 5. Posts on #Socialmedia 8% of social media posts are spam.-Mark Risher, Imperium via BusinessWeek 6. Size of Junk #email / yearMore than 4 million tons (62billion pieces) of junk mail areproduced yearly.- 41pounds.org 7. Spam #emails per day87 billion spam emails were sent out every day in Q3 of 2012. -Commtouch 8. #Spam AverageSpam averaged 74% of allemails sent during Q3 of2012. -Commtouch 9. Marketer Contribution in #this-is- spamMarketing emails are responsible for70% of this is spam complaints.- ReturnPath 10. How is Business doing Only 20% of businesses running mailcampaigns track metrics to gauge theperformance of their mailers. - Pitney Bowes 11. So ? 12. So you may try not be Spam by OnlyFor you A. Personalization in all goes out is thecommunication relevant to Audience ? Do I havesome more Info to add that makes the audiencehappier ? Does this make feel it was exclusivelymade for herOr do I really need send this ? 13. How many times manBefore you sing it again, think of how many time you cansing same song before they start running awaya) Feed-me-back: Try gather why they love you and why they dont . What pulls them and what is throwing them outb) Make me your Macha: if they love you dont hesitate asking to white list youc) TOI: Track-Optimize-Implement: keep experimenting with small sample of your emailing list, A/B testing . Follow that works ,keep working on rest 14. Follow your Brand image Reply back: Dont take time in replying- customeralways feel special when you reply Namaste _/_ : dont ignore Greetings and Sign-off . keep it authentic and genuine Keep it personal: Public is wall and message ispersonal: message works better than a post onwall 15. Kumar ArayanLinkedin.com/kumararayan