email content ideas - fitness and recreation...email content ideas - fitness and recreation created...
TRANSCRIPT
Class Schedule Update/ReminderList class schedule for the upcoming week(s)
Subject Line:Reminder: Upcoming events you won’t want to miss
Recommended Template:Class Schedule
Call-to-Action:• Sign up for a class• See more details• Join the fun• Share with friends and family
Business Result:• Increase tra�c to your website• Increase class attendance• Gain referrals through email sharing
Suggested mailing schedule: Once a month or once a week depending on how many classes you are o�ering
EMAIL CONTENT IDEAS FOR
FITNESS & RECREATION CENTERS
Class ScheduleUpdate /Reminder Event Promotion Special O�er Announcement
Special O�er AnnouncementAnnounce upcoming sales or promotions.
Subject Line:Save money & stay fit
Recommended Template:Deal Card
Call-to-Action:• Visit us today• Buy Membership/Pass• Share with friends and family
Business Result:• Increase attendance• Increase revenue• Increase email sharing
Suggested mailing schedule: Once every quarter (or as needed during slow seasons)
Event PromotionPromote an upcoming event
Subject Line:Special Event: Join the fun
Recommended Template:Class Schedule
Call-to-Action:• Mark your calendar• Register now• Buy now• Share with friends and family
Business Result:• Increase participation• Increase event attendance• Gain referrals through email sharing
Suggested mailing schedule: 4 weeks before - Announce event2 weeks before - Reminder to registrants orannouncement to non-registrants1 day before - Reminder to registrants
Take advantage of the upcoming holidays by sharing new o�erings, promotions or tips related to:
WINTER
December
• Eat a Red Apple Day• Hanukkah • Re-gifting Day• Christmas• Make Up Your Mind Day• World Peace Meditation Day
January
• New Year's Day• National Thank You Month• Get a Balanced Life Month• Healthy Weight Week• Diet Resolution Week• Ditch New Year’s Resolutions
Day• National Lose Weight/Feel
Great Week• Hunt for Happiness Week
February• Heart Month• International Boost
Self-Esteem Month • Madly in Love with Me Day• Valentine's Day• Singles Awareness Day• Random Acts of Kindness Day
SPRING
March
• National Nutrition Month• Athletics Training month• I want you to be happy day• National Sleep Awareness
Week• Registered Dietician Day• Spinach Day
April
• Earth Awareness Month• Easter• Walk on Your Wild Side Day• Earth Day• World Health Day• Stress awareness month• Physical Wellness Month• International Dance Day
May• Military Appreciation Month• Mother’s Day• National Physical Fitness and
Sports month.• No Diet Day• World Give Day• Memorial Day
SUMMER
June
• Great Outdoors Month• World Environment Day• Men's Health Month• Father's day• National Splurge Day• Public Service Day • Social Media Day
July• Bikini Day • Independence day• National Work-a-Holics Day• All or Nothing Day• Parent’s Day
August• National Girlfriends Day• Just Because Day• Friendship Day• Relaxation Day• Be Kind to Humankind Week
FALL
September
• Labor Day• National Courtesy Month• National Self-Improvement
month• Pain Awareness Month• Family Health and Fitness Day• Women's Health and Fitness
Day
October
• Breast Cancer Awareness Month
• Do Something Nice Day• Face Your Fears Day• Fall into Fitness Month• Make A Di�erence Day• Halloween
November• Celebrate Your Unique Talent
Day• National Day of Play• Thanksgiving• Black Friday• Electronic Greetings Day• Small Business Saturday
For more information on how MINDBODY and Constant Contact can help your business, visit mindbody.constantcontact.com or call 855-797-4708