email community meetup: san francisco (oct, 2015)
TRANSCRIPT
![Page 1: Email Community Meetup: San Francisco (Oct, 2015)](https://reader034.vdocuments.mx/reader034/viewer/2022042906/58a9a96b1a28ab9c758b5327/html5/thumbnails/1.jpg)
#emailmeetup
Welcome to the San Francisco Email Meetup
Panel Discussion + Q&A
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#emailmeetup
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#emailmeetup
Our PanelMC: Ros Hodgekiss
@yarrcat
● Andrew King, Campaign Monitor @akingkiwi
● Kevin Mandeville, Litmus @kevinmandeville
● Eric Lepetit, Nest @ericlepetitsf
● Justin Khoo, Fresh Inbox @freshinbox
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#emailmeetup
Strategy & Design
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#emailmeetup
Email strategy deep-dive
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#emailmeetup
Email marketing accounted for 27.3% of online sales during the holiday season last year.
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#emailmeetup
"There was no consumer backlash against email marketing, or evidence of weakening engagement or fatigue around Christmas...
In fact consumers’ interest increased during the peak of the holiday shopping season."
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#emailmeetup
What are you planning to send?
● Holiday event invitations● e-Cards● Black Friday/Holiday sale
offers● Flash sales● New year offers● Holiday gift guide series
Nice invitation!
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#emailmeetup
Do you have a Holiday Email Marketing Calendar?
● Everything takes longer during the holidays!
● Get our calendar & tips
We'll send you this after!
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#emailmeetup
Minimizing delivery delays
● Schedule your emails well in advance
● Not a good time for re-engagement campaigns!
● Provide lots of buffer for time-sensitive emails (eg. flash sales, countdowns)
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#emailmeetup
Email strategy deep-dive
This holiday season...
1. What is the most important thing for marketers to focus on?
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#emailmeetup
Email design deep-dive
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#emailmeetup
Christmasfy your emailsWrapping paper
background
Cozy theme
Useful, holiday-inspired links
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#emailmeetup
Set subscriber expectations
● Order deadlines?● Delivery deadlines?● Sending an email
series?● What kind of content
are you sending?
Important dates to remember!
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#emailmeetup
Christmas CountdownHoliday delivery deadline
reminders!
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#emailmeetup
Opt-in to receive Christmas emails
● Use a separate, high-volume list; or
● Allow customers to "snooze" for the holidays Sign me up!
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#emailmeetup
Inspiration & Aspiration
WOAH, $50,000 umbrella!
● Unique content ideas
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#emailmeetup
Value-added content
Content personalized to your audience● Recipes● Tips● Gift guides
Useful holiday advice!
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#emailmeetup
Value-added content
What do you know about your subscribers?● Preference center● CRM integration● Surveys
What are my preferences?
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#emailmeetup
Transactional email: The next opportunity?
"Thank You" discounts
Nice branding!
Engaging abandoned cart email
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#emailmeetup
Add some Christmas pizzazz to transactional emails
Jaunty holiday-themed logo
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#emailmeetup
Email design deep-dive
This holiday season...
1. How will increased mobile use impact us?
2. iOS9 "Peek View": What is it, what can we do?
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#emailmeetup
Next-Level Design
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#emailmeetup
Live Email Content
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#emailmeetup
Dynamic Deals
New deals and products displayed every hour
Countdown until the next set of deals
● Movable Ink (movableink.com)● Kickdyanmic (kickdynamic.com)● MotionMail (motionmailapp.com)● Realtime.email
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#emailmeetup
Drive in-store traffic
● Location segments & dynamic content
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#emailmeetup
Live Email Content
This holiday season...
● Are there downsides to adding live content?
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#emailmeetup
Animations &Interactive Email
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#emailmeetup
CSS Animations and Animated Gifs
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#emailmeetup
Interactive carousel
Product views change as button is clicked
● CSS● Email client support
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#emailmeetup
Interactive carousel
Different flavors are displayed as buttons are
clicked
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#emailmeetup
Rollover for Email Tool - FreshInbox.com
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#emailmeetup
Animations &Interactive Email This holiday season...
● Is it worth it?
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#emailmeetup
Questions?MC: Ros Hodgekiss
@yarrcat
● Andrew King, Campaign Monitor @akingkiwi
● Kevin Mandeville, Litmus @kevinmandeville
● Eric Lepetit, Nest @ericlepetitsf
● Justin Khoo, Fresh Inbox @freshinbox
![Page 35: Email Community Meetup: San Francisco (Oct, 2015)](https://reader034.vdocuments.mx/reader034/viewer/2022042906/58a9a96b1a28ab9c758b5327/html5/thumbnails/35.jpg)
#emailmeetup
Questions?Crowd question:
"I think our holiday send frequency is impacting engagement. How can we track how many times a subscriber has been emailed?"
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#emailmeetup
Questions?Crowd question:
"I think our holiday send frequency is impacting engagement. How can we track how many times a subscriber has been emailed?"
![Page 37: Email Community Meetup: San Francisco (Oct, 2015)](https://reader034.vdocuments.mx/reader034/viewer/2022042906/58a9a96b1a28ab9c758b5327/html5/thumbnails/37.jpg)
#emailmeetup