email advertising for today’s dealership reach the right consumers at the right time max rodriguez...

Email Advertising For Today’s DealershipReach The Right Consumers At The Right Time

Max Rodriguez | CityTwist | Director of Business Development | [email protected]

8 Must-Know Email Marketing Stats

www.conquestautomotive.com

91%of consumers

check their emailat least once a day

95%of online

consumersuse email

87%of consumer time onlineis spent reading email

90%of buyers begin

their vehicle searchon the Internet

There were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion

More than 90% of Internet users between the ages 18-72 send and receive email, making it the top online activity

Last year, 44% of email recipients made at least one purchase based on a promotional email

Sources: ExactTarget, EmailExpert, Radicati Group, ConvinceandConvert

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Reach new customers in your primary market area

Target “in market” buyers at a granular level

Inbox delivery guaranteed with GRIDTM technology

Email advertisements designed by our creative team

Track results with 3rd party analytics

Verify actual sales in reports from IHS (R.L. Polk®)


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Conquest Automotive

All-Inclusive Program UnmatchedTechnology Verified Results

Successful dealers meet customers where they shop. Today, that’s the Internet and a dealership’s website

Target “in market” buyers in your primary market area from our opt in database of 125 million consumers

Reach new buyers. Conquest Automotive scrubs customer names duplicated in your CRM database


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Conquest New OpportunitiesIn Your Market

Target “In Market” ConsumersIn Your Primary Market Area

Pinpoint consumers likely to purchase a vehicle within 3 to 6 months with the integration of Conquest Automotive proprietary technology and IHS’s (R.L. Polk®) Purchase Predictor

Increase relevance and lower your marketing costs with multi-level targeting: geography, “in market” timing and brand segment (value, luxury or prestige)


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Conquest Automotive Guarantees Inbox Delivery

Our GRID™ technology ensures delivery of emails at a Zip Code level

Conquest Automotive is designated a “Trusted Sender” by the major ISPs, like Gmail, Yahoo, AOL and Hotmail

Safeguard your reputation. We rigorously monitor our white-listed opt in database.


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Successful advertising begins with great design. Our creative department turns your ideas into striking, market-tested layouts.


Conquest Automotive Designs Custom Artwork

Analyze Traffic On Your Website


A Conquest Automotive email campaign drives buyers directly to your inventory pages Verify the quality and quantity of traffic to your website with transparent 3rd party analytics

Conquest Automotive typically outperforms AutoTrader, Cars.com and Facebook,often combined

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Verify Sales From Conquest Automotive EmailsWith Independent 3rd Party Reporting


Evaluate the results of your Conquest Automotive email campaign with Campaign Evaluation Reports prepared by IHS, driven by R.L. Polk®

Transparent front-to-back tracking allows you to match sales to DMV registrations of vehicles sold to consumers who received emails during your Conquest Automotive campaign.

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Len Stoler Chevrolet

89,793Total Emails Sent

$8,979.30Campaign Cost

105

$85.52

$1,800

$189,000

Total Dealer Sales

Marketing Cost Per Vehicle

Sold

Estimated Front to Back

Profit

Total Campaign Income

$180,021Return On Investment


9 Deployments Over 4 1/2 Months

Potamkin Planet Dodge


$6,800Campaign Cost

36

$188.89

$1,800

$64,800

Total Dealer Sales


Sold


Profit




4 Deployments Over 2 Months

Mike Davidson Ford



33

$285.89

$1,800

$59,400

Total Dealer Sales


Sold


Profit





Maita Toyota


$12,282Campaign Cost

92

$133.50

$1,800

$165,600

Total Dealer Sales


Sold


Profit





Bob Rohrman Honda


$4,353Campaign Cost

34

$128.03

$1,800

$61,200

Total Dealer Sales


Sold


Profit





Prestige Motors Mercedes-Benz



56

$98.74

$3,000

$168,000

Total Dealer Sales


Sold


Profit





Germain BMW of Naples



118

$169.53

$3,000

$354,000

Total Dealer Sales


Sold


Profit





M’Lady Nissan


$22,500Campaign Cost

230

$97.83

$1,800

$414,000

Total Dealer Sales


Sold


Profit





North Freeway Hyundai


$8,000Campaign Cost

34

$235.29

$1,800

$61,200

Total Dealer Sales


Sold


Profit





Carriage Kia



21

$267.93

$1,800

$37,800

Total Dealer Sales


Sold


Profit





Conquest Automotive Customer Testimonials

"I can't even begin to thank you guys at CityTwist for the great year so far. We have a cost per vehicle sold of under $200.00 that makes our ROI the best of any other company's we are currently using. I look forward to a fantastic 2014 with you guys leading the partnership for all my stores. Keep up the good work and let's keep breaking records next year!”

Michael VisockyExecutive Manager, Germain Motor Company

"Over the past year Lithia Motors has incorporated CityTwist's Conquest Automotive email solution into its marketing plan. Partnering together with CityTwist, Lithia has been able to show a significant lift in unique conquest sales with a strong return on investment. By emailing “in market” consumers, CityTwist has developed a low cost powerful tool that reaches a demographic responding less and less to traditional media. Never before has Lithia had in its marketing arsenal a strategic email tool as we do now with CityTwist. The vast lists of potential new customers is only limited to a dealership’s marketing budget.”

David PowellDirect Marketing Manager, Lithia Motors


Contact Info

Full Name:

Company:

Job Title :

Email:

Max Rodriguez

CityTwist | Conquest Automotive

Director of Business Development

[email protected]

Share an important takeaway you received from this sessionusing hashtag #DD18 for a chance to win an iPad.

Sales:

Customer:

Website:

(866) 798-2489

(866) 798-2489


email advertising for today’s dealership reach the right consumers at the right time max rodriguez...

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