A MODE OF

COMMUNICATION

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• DEFINITIONS:“COMMUNICATION is a process of

passing information and understanding from one person to another.” -Keith Davis

Electronic mail, most commonly referred to as email, is a method of exchanging digital messages from an author to one or more recipients.

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INTRODUCTION

• Email is quick or easy and even costs low.

• Non-verbal communication.• Email communication is broadly

important for business growth.• Maintains a connection with your

supporters.• Keeps record of conversations.

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ROLE OF EMAIL COMMUNICATION IN BUSINESS

• Emails are fast.• You can attach documents or files.• Emails do not use paper.• Advertisement.• Low cost.• Easy to create.• Easy to share.

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BENEFITS OF EMAIL

• Spam mails.• Mailbox gets flooded.• Not everyone has internet.• Lack of verbal communication.• Misunderstandings occur.• Emails carry viruses.

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DEMERITS OF EMAIL

Get the email address correct.Use correct formatting.Think before you write.Don’t use for firing a person.Make sure the subject line is relevant

and informative.

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EMAIL ETIQUETTE

Close with a thank you.Keep the message short, meaningful

and aim for clarity.Reflect on the tone of your message.Don’t discuss multiple subjects in a

single line.Reply to your emails. Don’t reply in

anger.

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EMAIL ETIQUETTE contd.

Do not expect or demand an immediate response.

Do not forward messages without permission.

Know that people from different culture speak and write differently.

Mention the attached documents clearly in the email body.

No shortcuts.Double check before sending.

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SAMPLE EMAIL MESSAGE

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QUESTIONS?

• Which of the following messages would you send in an email?

1. Firing an employee?2. Private message to a co-worker

criticizing another co-worker?3. Agendas for an upcoming meetings?

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THANK YOU

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