elvis, parkes & festivals? a whole lotta love? elvis, parkes & festivals? what happened?...
TRANSCRIPT
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Elvis, Parkes & Festivals?
A Whole Lotta Love?
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Elvis, Parkes & Festivals?
• What Happened?
• Why?– What is the Vision?
• Activities?– The Model for a Successful Event??
• Planning Process?– What would be the goals for the event?
• Value Created – For the Town? For the Community?
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Who is the Community?
• How are they identified as a group?– Age– Geography – Interests
• See p318 for Case Study
• How transferrable would this be for another town – In Australia?– In another country?
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Festival and Special Event Management 4e
Chapter 4
The Strategic Planning Function
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Learning Objectives
1. Discuss the nature of the strategic planning process
2. Identify an appropriate organisational structure through which to conduct a given event
3. Describe the various stages in the event strategic planning process
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What is strategic planning?
• A process that involves determining where an organisation is at present, deciding where it should be positioned to progress its mission, and the strategies and tactics needed to achieve that position
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The strategic planning process and event organisation
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The strategic planning process and event organisation
Concept or intent to bid
• Preliminary stage
Feasibility study
• Formal analysis of the event’s potential
• Crucial for public funding (grants)
Decision to proceed or cease
• Directly determined by feasibility study
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The strategic planning process and event organisation
Formation of a bidding body and bid preparation
• Developing a timeline for the bid document• Responding to each of the bid criteria• Identifying key elements of past successful
bids• Preparing the bid document• Presenting the bid • Lobbying in support of the bid• Evaluating reasons for a bid failure
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The strategic planning process and event organisation
Establishment of an organisational structure
• Functional structures
• Program-based matrix structures
• Multi-organisational or network structures
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The strategic planning process and event organisation
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The strategic planning process and event organisation
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The strategic planning process and event organisation
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The strategic planning process and event organisation
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The strategic planning process and event organisation
Strategic plan
• Purpose, vision and mission statements
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The strategic planning process and event organisation
Strategic plan
• Goals and objectives
– Economic
– Attendance/participation
– Quality
– Awareness/knowledge/attitudes
– Human resources
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The strategic planning process and event organisation
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See Criteria for ACT/NSW bids and Funding
• Clear Description of the Event • Type of Festival that
– Reflects Canberra’s Community / Identify– Identifies Community Participation /
Engagement– Demonstrates Innovation and Quality in
Programming
• Demonstrates Clear, Achievable Planning
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See Criteria for ACT/NSW bids and Funding
• Ability of the People to Deliver Stated Outcomes – Key People– Key Skills – Past Experience – Viability of the Organisation
• Demonstrated Need for the Funding • Fallback Options if Funding is not Granted
see p 94/95
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The strategic planning process and event organisation
Strategic plan
• Situation analysis
• Identification of strategy options
• Strategy evaluation and selection
• Operational planning
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The strategic planning process and event organisation
Legacy
• Legacy outcomes can include infrastructure improvements, increases in tourism, enhanced workforce skills etc
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Strategic planning for existing events
• For recurring events (e.g. annual concerts), organisers:
– conduct an appraisal of current situation faced by the event
– review the organisational structure and previous strategic plan and make minor or major changes where needed
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Examples
• Sydney Theatre Company Foundation Fundraising Party – Read the Case – What type of Organisational Design would you
develop for this event?– Sketch a Budget that you would be able to
work with on the Party • 1100 tickets @ ???• Key Costs • Sponsorship • With Profit of $200 000