elvis kenik: kako uspešno voditi 17 spletnih trgovin
TRANSCRIPT
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Going Online with niceshops
We love online shopping
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Content1. 18 trgovin namesto 1 same2. Kaj je potrebno3. Primer - We are going online4. Support/Vzdrževanje5. Izzivi6. Trajnostni razvoj7. Summary
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Our Brands
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Fakti• Napredek od leta do leta >60%• 300.000 dostav znotraj EU• Obrat skladišča 7• Native prevajalci: Nemško, Angleško,
Italijansko, Francosko, Špansko, Slovensko, Hrvaško, Bolgarsko, Poljsko, Madžarsko, Romunsko, Turško, Finsko
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Kaj je potrebno?• Powerful back office - modularno• Enoten logistični proces• Benchmark na vseh nivojih• Zaposleni na katere se lahko zaneseš• Fleksibilnost in neskončen razvoj
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Powerful back office
Customer
Suppliers
All in a single place
Products
Design
Packaging
Deliveries
Stock
Invoicing
Accounting
Marketing
Countries
something new? Simple
add.
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So what is the secret?• Naredimo zadeve...
HitreEnostavne
• Izkoristi podane komunikacijske kanale• 2 osebi = 1 tržišče• Win-Win situacija za vse udeležene• Testiraj vse in naredi vse boljše• Enostavna pravila
ie stranke: They are always right ie zaposleni: Things have to be done
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International Market
Proces
EU Playground
2 person = 1 market
Language competencesTranslation - fixed income
Online + Customer Support
Home brands
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Test EverythingCTR: 4,03% -> Cost per Order: 9,51 USDwhich means: 1000 USD Ad spend: 105 Orders
CTR: 5,14% -> Cost per Order: 6,35 USDwhich means: 1000 USD Ad spend: 158 Orders
> 50% revenue increase with the same Ad Spend!
LOOSER
Winner
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Test EverythingChange Navigation Bar Colors
30% Conversion rate improvement which means 30% more revenue - simply by testing navigation bar colors!
LOOSER
Winner
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Use Everything• Poskusi vse• Primerjalniki cen (ceneje.si)• Facebook• Adwords• Google Shopping• Trusted Shops• Le Guide• Affiliate Marketing• Google +
• be honest, be nice... :-)
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But how?To reach what many think is
impossible
To create and invoke persoal values
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Trajnostni razvojECO Social Economy
Pisarniški materialEnergija
Material za pakiranjeTransport
DistribucijaKomunikacija
CharityBlog
Fer pogoji za zaposlene v
pisarni in domaKultura
Fun
Prilagajanje FleksibilnostEU tržišča
KooperacijaKakovost
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Summary• Postavljaj nove trende• Razvijaj nove tehnologije• Privabi nova sodelovanja• Dolgoročna vizija• Bodi/ostani fleksibilen• Testiraj
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Thx! and....
nice
and...
be