elvine ss12
DESCRIPTION
Elvine look book for spring/summer 2012TRANSCRIPT
lookbookspring/summer 2012
Elvine dedicates spring 2012 to the hardworking labor force of the industrial sector located in the surroundings of Gothenburg, Sweden. The legacy of high quality craftsmanship that for decades has distinguished our city and its inhabitants has yet again been the most inspirational source for the Elvine clothing line.
Shirt: Jolly, dusty blue - L/S: Steve, ecru - Denim: No. 1, mid wash
Shirt: Jolly, dusty blue - L/S: Steve, ecru - Denim: No. 1, mid wash
Cardigan: Oksana, dark ecru - Top: Tif any, ecru - Pants: May, dusty blue
Cardigan: Oksana, dark ecru - Top: Tif any, ecru - Pants: May, dusty blue Jacket: Peggy, black - Top: Naomi, dove blue
Shirt: Chase, dark blue check - Shorts: Slimson shorts, desert
Jacket: Mountain Parka, forrest greenPants: Gibson, dark blue rawShirt: Chase, red check
Shirt: Chase, dark blue check - Shorts: Slimson shorts, desert
Jacket: Ed, navy - L/S: Winston, grey melange
Jacket: Ed, navy - L/S: Winston, grey melange Jacket: Nemi, ecru - Dress: Rachel, green/grey batique
Julia: Knit: Bridgette, Cardigan: Oksana, Top: Edie, Skirt: SandyOwen: Jacket: Theo, Knit: St. Louis, Denim: No. 1 dark risine
Jacket: Gaga, navy - Knit: Katja, multi blue - Top: Naomi, dark ecru
Jacket: Melanie, dark navyScarf: Helsinki, sand melange
Jacket: Todd, blue stripe - Shirt: Chase, red/white check - Pants: Sandersson, lt. olive
Top: Tille, black
Jacket: Todd, blue stripe - Shirt: Chase, red/white check - Pants: Sandersson, lt. olive
Knit: Fjodor, multi green - Denim: No. 1, heavy vintage wash
Knit: Fjodor, multi green - Denim: No. 1, heavy vintage wash Dress: Patricia, dove blue
Elvine is a Swedish clothing brand inspired by Gothenburg’s unref ned subcultures and the legacy of traditional craftsmanship. We create sophisticated clothes for unsophisticated behavior and try to support up-and-coming creators of dif erent f elds.
Elvine is a Swedish clothing brand inspired by Gothenburg’s unref ned subcultures and the legacy of traditional craftsmanship. We create sophisticated clothes for unsophisticated behavior and try to support up-and-coming creators of dif erent f elds.
Agents & Distribution
SWEDEN
Elvine ABJärntorget 2
413 04 GothenburgSweden
Phone: +46 31 55 69 60E–mail: [email protected]
Contact: Johan Johnsén &Mikael Hult
ITALY
Red PageVia delle pesche 72147020 Pievesestina
Italy Phone: +39 54 74 15 163E–mail: [email protected]
Contact: Gianluca Giombolini
THE NETHERLANDS &BELGIUM
Lexson Brands BVDe Roy van Zuidewijnlaan 2
/ 44818 GB Breda
The Netherlands Phone: +31 76 5223186
E–mail: [email protected]: Maarten Janse
NORWAY
Fuel Fashion ASBirkebeinerveien 21
2316 Hamar Phone: +47 90 99 51 60
E–mail: [email protected]
Contact: Vegard Tangen
SPAIN
Silver Moon ConceptFuencarral, 39º 1 izqd
28004 MadridSpain
Phone: +34 657 627 344E–mail: cesar@silvermoon.
esContact: Cesar Hervada
GERMANY, AUSTRIA & SWITZERLAND
Kemner Distribution GmbH &Co. KG
Weender Landstr. 137073 Göttingen
Germany Phone: +49 551 500 83 12
E–mail:andy@kemner-distribution.
dewww.kemner-distribution.de
Contact: Andy Aue
DENMARK
Menta Clothing ABSandvångsgatan 3216 15 Limhamn
Sweden Phone: +46 704 92 86 74
E–mail:johnny@menta–clothing.comContact: Johnny Herbst
RUSSIA
Fashion Trade21-32 Sivtsev Vrazhek
side-street119002 Moscow
Russia Phone: +79 03000 60 80
E–mail: [email protected]: Yury Krotov
EXPORT MANAGER
Mattias EdenholmElvine AB
Järntorget 2413 04 Gothenburg
Sweden
Phone: +46 73 370 35 80+46 31 55 69 60
Email: [email protected]
FINLAND
Element Wear OySlottsgatan 11 a 1
20100 ÅboFinland
Phone: +358 20 750 0393E–mail: [email protected]: Stefan Grönlund
FRANCE
AgentShowroom Jvfashion
6 Rue BraqueEntree B, 3 étages
75 003 ParisFrance
Phone: +33 672 31 56 08Email:
[email protected]: Jerome Tordjman
Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. Elvine worked as a seamstress in Estonia during the Second World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.
In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graf ti culture. With the opening of his own street wear store, Daniel realized what it was he and his friends weren’t able to f nd in the clothing industry. He wanted to create something that came entirely from him and Gothenburg’s unref ned street culture, but made in the tradition of his grandmother.
Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more importantly, in his friends. It was about having a good time and bringing his community closer together. And somehow, the founder had become the very essence of his own brand. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniel’s life on the streets merged with his grandmother’s functional legacy to create a new kind of Elvine:
Sophisticated clothes for unsophisticated behavior.
www.elvine.se
Elvine ABJärntorget 2S–413 04 GothenburgSweden
Phone: +46 31 556 960Fax: +46 31 556 961Email: [email protected]
Export ManagerMattias EdenholmPhone: +46 73 370 35 80Email: [email protected]