elvine aw12-4
DESCRIPTION
Elvine lookbook for second autum/winter collection 2012TRANSCRIPT
a
AW 12-4
Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. Elvine worked as a seamstress in Estonia during the Second
World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.
In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graffiti culture. With the opening of his own street wear store, Daniel realized what it was he and his friends weren’t able to find in the clothing industry. He wanted to create something that came entirely
from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother.
Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more im-portantly, in his friends. It was about having a good time and bringing his community closer together. And somehow, the founder had become the very essence of his own brand. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniel’s life on the
streets merged with his grandmother’s functional legacy to create a new kind of Elvine:
Sophisticated clothes for unsophisticated behavior.
Elvine ABJärntorget 2
S–413 04 GothenburgSweden
Phone: +46 31 556 960Fax: +46 31 556 961Email: [email protected]
www.elvine.se
Autumn/winter 2012Second Collection
Him: shirt: Gulliver check, navy/beige 642.Her: shirt: Pigeon, brown 130. Knit: Bonnie, brown 130
Men
Autumn/winter 2012Second Collection
Quality: T/C twill oil waxed
Composition: 65% polyester, 35% cottonSizes: s-xxl.
Herkules Parka - item no. 124 00 midnight blue, 506
dark green, 156Notes:
Autumn/winter 2012Second Collection
Quality: acrylic/wool
Composition: 60% acrylic, 40% wool.
Sizes: s-xxl.
Todd - item no. 124 150 brown, 130Notes:
Autumn/winter 2012Second Collection
Quality: lambswool mix
Composition: 50% lambswool, 50% nylon
Sizes: s-xxl.
Mack - item no. 124 153 grey, 111Notes:
Autumn/winter 2012Second Collection
Quality: textured cottonComposition: 100% cotton.
Sizes: s-xxl.
Ewan - item no. 124 151 navy/grey, 776Notes:
Autumn/winter 2012Second Collection
Quality: Purl/plain knitComposition: 100% cotton.
Sizes: s-xxl.
Carter - item no. 124 152 dark navy, 240 Notes:
Autumn/winter 2012Second Collection
Him: Herkules Parka, midnight blue 506.Her: jacket: Fishtail Parka, midnight blue 506, shirt: Pigeon, brown 130.
Autumn/winter 2012Second Collection
Quality: twill
Composition: 100% cotton.
Sizes: s-xxl.
Gulliver check- item no. 124 400 navy/beige, 642Notes:
Autumn/winter 2012Second Collection
Quality: jersey knot multiComposition: 94% cotton, 4% viscose,2% polyesterSizes: s-xxl.
Old Salt Tee - item no. 124 401 tallow, 263Notes:
Autumn/winter 2012Second Collection
Quality: jersey knot multi
Composition: 88% cotton, 9% viscose,3% polyesterSizes: s-xxl.
Akademi - item no. 124 402 midnight blue, 506Notes:
Autumn/winter 2012Second Collection
Quality: jersey knot multiComposition: 88% cotton, 9% viscose,3% polyesterSizes: s-xxl.
Lobster Fight Tee - item no. 124 100 cinnamon, 416Notes:
Autumn/winter 2012Second Collection
Quality: corduroy
Composition: 98% cotton, 2% elastaneSizes: w28-36
Slimson - item no. 124 201 cinnamon, 416
midninght blue, 506Notes:
Autumn/winter 2012Second Collection
Quality: lambswools mix
Composition: 80% lambswool, 20% polyamidesize: one size
Boat Hat Stripe- item no. 124 900 - unisex blue melange, 242Notes:
light grey melange, 261
Autumn/winter 2012Second Collection
Quality: lambswools mix
Composition: 80% lambswool, 20% polyamidesize: one size
Fishermans Scarf - item no. 124 901 - unisex blue melange, 242
light grey melange, 261Notes:
Autumn/winter 2012Second Collection
Quality: lambswools mix
Composition: 80% lambswool, 20% polyamidesize: one size
Boat Mitts - item no. 124 902 - unisex
Notes: blue melange, 242
light grey melange, 261
Autumn/winter 2012Second Collection
Quality: T/C twill oil waxed
Composition: 65% polyester, 35% cotton
Sizes: xs-xl.
Fishtail Parka - item no. 124 500 dark green, 156
midnight blue, 506Notes:
Autumn/winter 2012Second Collection
Him: Hat: Boat hat stripe, light grey melange, 261, Scarf: Fishermans scarf, light grey melange, 261Her: Hat: Boat hat stripe, blue melange, 242, Scarf: Fishermans scarf, blue melange, 242