elsevier information 2012
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elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
ElsevierElsevier Media: Elsevier, Beurs.nl and Beleggers Belangen
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
ElsevierElsevier Weekly Elsevier Special Edition Elsevier ‘In Memory of’
Elsevier STIJL Women’s Fashion Elsevier STIJL Men’s Fashion Elsevier website
Elsevier iPhone Elsevier iPadElsevier Mobile
Elsevier Newsletter
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier
Elsevier offers communication possibilities with high educated and wealthy target groups. Through the weekly magazine Elsevier and Elsevier STIJL, the website elsevier.nl, the e-newsletters and elsevier mobile.
General interest: weekly magazine - Elsevier
Special interest: 5 editions a year - Elsevier STIJL
Special editions
Actuality and interaction: newsletters and website - www.elsevier.nl
Elsevier mobile: latest news elsevier.nl on your mobile, PDA or blackberry
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Print titles | Elsevier & Elsevier STIJL
Frequency: weekly
Publication date Elsevier STIJL 2012
Elsevier STIJL Women’s Fashion 25.02.2012Elsevier STIJL Men’s Fashion 17.03.2012Elsevier STIJL Women’s Fashion 25.08.2012Elsevier STIJL Men’s Fashion 15.09.2012Elsevier STIJL Luxury goods & gifts 17.11.2012
Total circulation: 122,600 copiesSource: HOI, 2nd quarter of 2011
Average reach: 714,400 men and womenSource: NOM Print Monitor 2010-II 2011-I
Average reach: 65,300 decision makersSource: DMS 2011
Frequency Elsevier STIJL: 5x a year
Total circulation: 122,600 copiesSource: HOI, 2nd quarter of 2011
1/1 page F.C.: € 14,087
1/1 page F.C.: € 14,087
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
**Interesting Umfeld and surroundingsto advertise within.
**Sector specific advertising.
Frequency: 2 editions in 2011
Specials within Elsevier magazine
Best Schools 14-01-2012Top 100 Artists 12-05-2012Health ABC 26-05-2012Who is earning what salary? 02-06-2012Best Jobs 09-06-2012Best Municipalities 30-06-2012Best Studies 29-09-2012Best Hospitals 20-10-2012Drugs 01-12-2012Christmas Edition 15-12-2012
Total circulation: 122,600 copiesSource: HOI, 2nd quarter of 2011
1/1 page FC: € 14,087
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Frequency: 8 editions in 2012
Total circulation: 25,000 copiesodd copy sales
Elsevier Special Editions & In Memory of
Elsevier ‘In Memory of’. Examples of 2011editions: Ronald Reagan, Fortuyn
Elsevier Special Editions in 2012:
Top Recipes/ International cooking: 05-05-2012 &29-09-2012
Estates: 28-01-2012Turkey: 25-02-2012Catholic: 31-03-2012England: 02-06-2012India: 11-08-2012Bacteria: 03-11-2012
1/1 page FC: € 5,000
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier mobile applications
Elsevier iPhone
Elsevier iPad
Elsevier Mobile Elsevier.nl on your mobile phone: PDA, iPhone, G1 or Blackberry! Een unique way to communicatewith your audience.
Elsevier Mobile – average monthly reach
Pageviews: 829,475Visits: 631,906source: Admob Mobile Statistics, June 2011
Elsevier iPhone – average monthly reach
Pageviews: 581,454Unique users: 27,603source: Google Analytics, September 2011
The Elsevier iPad application each week givesyou access to the latest edition of Elsevier.In addition, the Special Editions are madeavailable to the iPad.
Elsevier iPad – average monthly reach
Pageviews: 166,825Visits: 5,024source: Google Analytics, September 2011
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier Newsletters
Elsevier’s electronic newsletter draws thereaders attention to current news items andcomments and provides an overview ofarticles from the latest edition of Elsevierand Elsevier STIJL magazine.
In addition to the daily newsletter with newsand commentary, we also can offer you theweekly Elsevier STIJL newsletter.
Elsevier daily Newsletter: 114,000 subscriberssource: Tripolis, October 2011
Elsevier STIJL Newsletter: 43,000 subscriberssource: Tripolis, September 2011
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier.nl – average monthly reach
Pageviews : 10,352,370Unique visitors : 1,283,207Visits : 3,075,7733.4 pages per visit
source: Webtrends March 2011
Elsevier.nl
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66SOURCE: NOM PRINT MONITOR 2010-II / 2011-I
Elsevier readers
61% men
39%
women
2%
17%18%19%
44%
social class 1
(high)
social class 2 social class 3 social class 4 social class 5
(low)
AVERAGE REACH ELSEVIER: 714,400 MEN AND WOMEN
53%
9%
22%
9% 6%
univ
ersi
ty/h
ighe
r
voca
tion
al
educ
atio
n
uppe
r ge
nera
l
sec.
/pre
-uni
v.
uppe
r se
cond
ary
voca
tion
al
low
er g
ener
al
seco
ndar
y
low
er s
econ
dary
voca
tion
al
SOCIODEMOGRAPHIC FIGURES
686.500
611.000
510.900
366.400
20+ years
30+ years
40+ years
50+ years
Absolute reachProfile %
Profile %Profile %
Social class Age
Sexe Level of education
RESEARCH FIGURES
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66SOURCE: STIR, Q2 2011
Elsevier.nl visitors
8%
27% 29%25%
11%
13-19 years 20-34 years 35-49 years 50-64 years 65+ years
61% men
39%
women
32%
17%
24%22%
4%
social class 1
(high)
social class 2 social class 3 social class 4 social class 5
(low)
AVERAGE MONTHLY REACH ELSEVIER.NL: 537,000 MEN AND WOMEN (STIR, August 2011)
42%
11%
27%
10% 9%
univ
ersi
ty/h
ighe
r
voca
tion
al
educ
atio
n
uppe
r ge
nera
l
sec.
/pre
-uni
v.
uppe
r se
cond
ary
voca
tion
al
low
er g
ener
al
seco
ndar
y
low
er s
econ
dary
voca
tion
al
Profile %
Profile % Profile %
Profile %Social class Age
Sexe Level of education
RESEARCH FIGURES
SOCIODEMOGRAPHIC FIGURES
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66SOURCE: NOM STIR 2009-II 2010-I
785.200
704.600
1.034.400
637.700
585.300
724.000
829.900
333.000
505.500
high social class (W1+W2)
interested in fashion
interested in travelling
interested in cosmetics,body-care
interested in jewellery,watches
interested in cars
interested in automation,computers
interested in personalfinance
interested in investing
Elsevier+elsevier.nl
POPULATION: 13,753,000 MEN AND WOMEN / SAMPLE: 94,244
Average reach Elsevier & elsevier.nlAVERAGE REACH ELSEVIER(.NL): 1,330,200 MEN AND WOMEN
ELSEVIER: AVERAGE WEEKLY REACH / ELSEVIER.NL: AVERAGE MONTHLY REACH
RESEARCH FIGURES
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
28.000
43.500
31.500
39.200
52.100
50.600
39.500
49.200
45.900
gross annual income € 60,000+
executive
director, owner, main shareholder
automation, IT, system capacitymanagement (final responsibility)
general management(final responsibility)
finance (final responsibility)
Human Resources,(final responsibility)
marketing/PR(final responsibility)
purchase(final responsibility)
Elsevier+elsevier.nl (weekly reach)
SOURCE: DECISION MAKERS SURVEY 2011
Average reach Elsevier & elsevier.nlamong decision makersAVERAGE WEEKLY REACH ELSEVIER(.NL) : 80,400 DECISION MAKERS
POPULATION DMS 2011: 692,000 DECISION MAKERS / SAMPLE: 3,037
RESEARCH FIGURES
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
FOUNDATION DATE
CIRCULATION
READERSHIP
ELSEVIER.NL
ONLINE NEWSLETTERS
27th of October 1945
122,600 copies weekly (HOI, Q2 2011)
714,400 men and women(NPM 2010-II/2011-I)
65,300 decision makers (DMS 2011)
10,352,370 pageviews monthly1,283,207 unique visitors3,075,773 visits3.4 pages per visit (Webtrends, March 2011)
114,000 subscribers (daily)(Tripolis, October 2011)
€ 14,087.-COLOUR PAGE
Leaderboard € 45.- / MPU € 55.-CPM
Elsevier statistics
FREQUENCY Weekly - Elsevier STIJL: 5x a year
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier compared withmen’s and women’s
magazinesCirculation figures,
average reach & additional reach
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Circulation figures 2011-Q2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
22.434
29.741
31.223
32.607
40.058
44.046
46.123
47.109
49.566
50.794
64.053
64.608
80.001
87.550
97.481
119.335
119.457
194.365
0 50.000 100.000 150.000 200.000 250.000
Esquire
Carros
Playboy
AvantGarde
FHM
Men's Health
Quote
Elegance
Nouveau
Red
Marie Claire
JAN
Elle
Beau Monde
Cosmopolitan
Elsevier
National Geographic
LINDA.
Paid circulation 2011-Q2
Source: HOI, 2nd quarter of 2011
Women’s and men’s magazines in The Netherlands
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier and women’s magazinesMen and women, 25+ years,
social class 1(high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Average reach: m/w, 25+ years, high social class
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
40.400
67.300
73.100
75.900
79.400
90.900
98.900
127.400
130.200
421.600
469.400
0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000 500.000
Avantgarde
Nouveau
Red
Elegance
Marie Claire
ELLE
JAN
Cosmopolitan
Beau Monde
Elsevier
LINDA
Target group: * men and women, 25+ years, social class 1 (high) +2
Source: NOM Print Monitor 2010-II 2011-I
POPULATION: 4,787,000 MEN AND WOMEN / SAMPLE: 8,051
Titles not measured in the survey:
Jackie, JFK, Esquire, Big Black Book, and Carros
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
c/1000 (reach) Elsevier & women’s magazines
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
€ 167,20
€ 126,30
€ 115,90
€ 112,70
€ 108,70
€ 102,60
€ 93,80
€ 85,90
€ 57,60
€ 33,40
€ 24,60
€ 0 € 20 € 40 € 60 € 80 € 100 € 120 € 140 € 160 € 180
Avantgarde
Nouveau
Marie Claire
ELLE
Elegance
Red
Cosmopolitan
JAN
Beau Monde
Elsevier
LINDA
Source: NOM Print Monitor 2010-II 2011-I
Target group: * men and women, 25+ years, social class 1 (high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier & additional reach in %
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Target group: * men and women, 25 years and older, social class 1 (high) +2
1,0%2,7% 2,9%
1,5% 1,9% 2,1%
9,6%
1,7% 1,5% 1,7%
9,1%
9,1% 8,9%
9,0%9,0% 9,0%
8,0%
9,1% 9,1% 9,1%
9,4%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Elsevier Avantgarde
and Elsevier
Beau Monde
and Elsevier
Cosmopolitan
and Elsevier
Elegance and
Elsevier
ELLE and
Elsevier
JAN and
Elsevier
LINDA and
Elsevier
Marie Claire
and Elsevier
Nouveau and
Elsevier
Red and
Elsevier
Source: NOM Print Monitor 2010-I 2010-II
POPULATION: 4,812,000 MEN AND WOMEN / SAMPLE: 8,257
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier and women’s magazines
Women, 25+ years,social class 1(high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Average reach: women, 25+ years, high social class
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
30.600
47.500
55.400
61.700
63.700
68.000
76.700
94.000
105.700
149.500
315.100
0 50.000 100.000 150.000 200.000 250.000 300.000 350.000
Avantgarde
Nouveau
Elegance
Red
Marie Claire
ELLE
JAN
Cosmopolitan
Beau Monde
Elsevier
LINDA
Target group: * women, 25+ years, social class 1 (high) +2
Source: NOM Print Monitor 2010-II 2011-I
POPULATION: 2,135,000 WOMEN / SAMPLE: 3, 703
Titles not measured in the survey:
Jackie, JFK, Esquire, Big Black Book, and Carros
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
c/1000 (reach) Elsevier & women’s magazines
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
€ 220,60
€ 178,90
€ 150,80
€ 148,90
€ 144,50
€ 127,20
€ 121,60
€ 110,80
€ 94,20
€ 70,90
€ 36,60
€ 0 € 50 € 100 € 150 € 200 € 250
Avantgarde
Nouveau
ELLE
Elegance
Marie Claire
Cosmopolitan
Red
JAN
Elsevier
Beau Monde
LINDA
Source: NOM Print Monitor 2010-II 2011-I
Target group: * women, 25+ years, social class 1 (high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier & additional reach in %
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Target group: * women, 25 years and older, social class 1 (high) +2
1,8%
4,9% 4,8%
2,6% 3,3% 3,6%
14,9%
3,0% 2,4% 3,2%
6,8%
6,6% 6,6%
6,6%6,6% 6,6%
5,5%
6,7%6,8%
6,8%
7,2%
0%
5%
10%
15%
20%
25%
Elsevier Avantgarde Beau Monde Cosmopolitan Elegance ELLE JAN LINDA Marie Claire Nouveau Red
Source: NOM Print Monitor 2010-I 2010-II
POPULATION: 2,112,000 WOMEN / SAMPLE: 3,824
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier and men’s magazines
Men and women, 25+ years, social class 1 (high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Average reach: m/w, 25+ years, high social class
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
79.800
92.700
118.300
127.400
374.200
421.600
0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000
FHM
Men's Health
Playboy
Quote
National Geographic
Elsevier
Target group: * m/w, 25+ years, social class 1 (high) +2
Source: NOM Print Monitor 2010-II 2011-I
POPULATION: 4, 787 MEN AND WOMEN / SAMPLE: 8, 051
Titles not measured in the survey:
Jackie, JFK, Esquire, Big Black Book, and Carros
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
c/1000 (reach) Elsevier & men’s magazines
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
€ 72,70
€ 61,40
€ 55,20
€ 53,00
€ 33,40
€ 28,40
€ 0 € 10 € 20 € 30 € 40 € 50 € 60 € 70 € 80
Playboy
FHM
Men's Health
Quote
Elsevier
National Geographic
Source: NOM Print Monitor 2010-II 2011-I
Target group: * m/w, 25+ years, social class 1 (high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier & additional reach in %
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Target group: * men and women, 25 years and older, social class 1 (high) +2
2,0% 2,1%
7,3%
2,8% 3,0%
9,1% 9,0%
7,8%
8,9% 8,5%
9,4%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Elsevier FHM Men's Health National Geographic Playboy Quote
Source: NOM Print Monitor 2010-I 2010-II
POPULATION: 4,812 MEN AND WOMEN / SAMPLE: 8,257
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier and men’s magazinesMen, 25+ years,
social class 1 (high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Average reach: men, 25+ years, high social class
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
72.500
73.600
81.300
104.500
229.700
272.000
0 50.000 100.000 150.000 200.000 250.000 300.000
Men's Health
FHM
Quote
Playboy
National Geographic
Elsevier
Target group: * men, 25+ years, social class 1 (high) +2
Source: NOM Print Monitor 2010-II 2011-I
POPULATION: 2,653,000 MEN / SAMPLE: 4,348
Titles not measured in the survey:
Jackie, JFK, Esquire, Big Black Book, and Carros
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
c/1000 (reach) Elsevier & men’s magazines
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
€ 83,10
€ 82,30
€ 70,50
€ 66,60
€ 51,80
€ 46,30
€ 0 € 10 € 20 € 30 € 40 € 50 € 60 € 70 € 80 € 90
Quote
Playboy
Men's Health
FHM
Elsevier
National Geographic
Source: NOM Print Monitor 2010-II 2011-I
Target group: * men, 25+ years, social class 1 (high) +2
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier & additional reach in %
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Target group: * men, 25 years and older, social class 1 (high) +2
3,2% 2,9%
7,8%
4,3%3,6%
10,6%10,5%
9,3%
10,3%
9,9%
11,1%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Elsevier FHM Men's Health National Geographic Playboy Quote
Source: NOM Print Monitor 2010-I 2010-II
POPULATION: 2,700,000 MEN / SAMPLE: 4,433
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier, Elsevier STIJL, Beleggers Belangen, beurs.nl