Eloqua Integration with CRM & Oracle Sales Cloud

Bhaskara Reddy Sannapureddy, Senior Project Manager @Infosys, +91-7702577769

Overview A way to transform Sales and Marketing with Eloqua provides

an efficient and leading marketing automation and revenue performance solution.

The CRM Integration is a great feature of two-way synchronization, which is a bi-synchronous relationship between the CRM system and Eloqua databases for the data captured through uploads and forms also in terms of activities like email opens, click-through, form submissions, and website visits.

With this integration, we can build and manage the Eloqua database effectively by using marketing scores and can route the leads to Sales agents. Additionally, it measures marketing’s impact on business

Methods of Syncing Data Between Eloqua and CRM

There are two ways to sync data in Eloqua:

Inbound data

Outbound data

Eloqua will capture all new and modified records in your CRM system through an Inbound data flow process. Additionally, any new or updated records in Eloqua like form submissions or list uploads will get synchronized with your CRM system by an Outbound data flow process.

Synchronization Processes Inbound Synchronization: Inbound synchronization refers

to the newly created Lead, Contact, Account records or modified records from the CRM system written to the Eloqua Database. It is a scheduled action to be configured and data is pulled into Eloqua.

Outbound Synchronization: Outbound synchronization refers to the newly created or modified records from Eloqua database to the CRM system. This process is achieved by Program builder module with the logic and timing.

Integration of Eloqua with CRM

There are four ways of integrating Eloqua with CRM system:1)Native Connectors - Native connectors in Eloqua are used for leading CRM and SFA applications to automate the integration process.2) The Eloqua AppCloud - Eloqua AppCloud is the simplest way to integrate native extensions and third party tools with the marketing platform.3) SOAP API - Eloqua's webservices enables standards based information exchange.4) Flat File Integration - Flat file integration is often the quickest and easiest way to integrate data into and out of data sources.

Integration of Eloqua with CRM

Integration Terminology

Integration of Eloqua and Oracle Sales Cloud

Integration of Eloqua and Oracle Sales Cloud-Architecture

Integration of Eloqua and Oracle Sales Cloud

Integration of Eloqua and Oracle Sales Cloud

Integration of Eloqua and Oracle Sales Cloud

Integration of Eloqua and Oracle Sales Cloud

THANK YOU