ellipse toolbox steps
TRANSCRIPT
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UPDATING YOUR COMMUNITY WEB SITE
ELLIPSE TOOLBOX STEPS
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TABLE OF CONTENTS
Breakdown of the Website Page 5 to 11 Toolbox Log-in Page 12 to
14 Website Manager Page 15 to
17 Contact Tracking Page 18 to
20 Tell-A-Friend Postcard Page 21 Dynamic Pages-Amenities Page 23 to
24 Bulletin Board Page 25 to
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TABLE OF CONTENTS
Community Calendar Page 28 to 31 Dynamic Floorplans Page 33 to 37 Pet Policy Page 38 Resident Links Page 40 to 49 Specials Page 50 to 51 Staff Profiles Page 52 to 53 Welcome Text Page 54 to
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TABLE OF CONTENTS
Edit Property Page 57 to 58
LiveStats/Urchin Page 59 to 60
Photos & Virtual Tours Page 61
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BREAKDOWN OF THE WEBSITE The “Landing” or
“Home” page must have text or words that will help your community website show up in the results of a search. Unit Sizes Name of Schools Program
requirements Location details Item(s) that make
your community unique.
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BREAKDOWN OF THE WEBSITE
The “Landing” or “Home” page contains office hours, address, phone numbers and email address.
This information may be changed in the toolbox.
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BREAKDOWN OF THE WEBSITE
The top crossbar has options to assist the prospect to learn more about your community; Amenities Floorplans Photos Contact us
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BREAKDOWN OF THE WEBSITE The
Resident Services section has options to assist Residents in several areas. Bulletin Board Community
Calendar Service Request Tell-A- Friend
Postcard Pet Policy Resident Links
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BREAKDOWN OF THE WEBSITE
Bulletin Board Much like a community
newsletter. Post items about what is going on in your community, like exterminator dates, or filter change dates, or community events and so on.
Community Calendar Post dated items that are
mentioned in the bulletin board. Note when the office will be closed, and things like residents birthday, dates of area events and other worth while items.
Service Request Tell-A- Friend Postcard Pet Policy Resident Links
Educate your Residents on the website during move-in!
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BREAKDOWN OF THE WEBSITE Service Request
Let your residents know they can send you service requests through the website. Think, how nice for the phone to ring a few times less??!!
Tell-A- Friend Postcard Use this cute looking email
format for any messages to Residents or prospects. Let your Residents know this is great to let everyone know they have moved!
Pet Policy Pets may de a “deal
breaker” so be specific, but positive in explaining your policy.
Resident Links
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BREAKDOWN OF THE WEBSITE Resident Links
Don’t you think your Residents would love to know how to get their car licensed or how/ where to vote. Or what the nearest pizza delivery is?
The Residents Links page takes the hassle out of doing their own search to find information or businesses that are in your area. Other links of interest may be:
City sporting events Nearest hospital & pharmacies Links to the schools Any food delivery Family or Senior centers Shopping areas & malls Utilities Travel, bus, taxi & any ride
services Post office Services like financial help,
Medicare and so on.
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TOOLBOX LOG-IN
To enter the Toolbox, click on “Staff Login”
You will need a username and password for login.
Contact Linda Hansen [email protected] for your login information.
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YOU MAY ALSO LOGIN FROM THE YARCO HOME PAGE
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ENTER USERNAME
AND PASSWORD
TOOLBOX LOG-IN
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Website Manager is your entry to manage you website Toolbox.
Also you will find the “Help Desk” link to report any items not working on your toolbox
WEBSITE MANAGER
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WEBSITE MANAGER
After clicking on “Website Manager” this crossbar will be your tool to control information that appears on your website.
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Starting with the most left option, the “Art Center” may contain floor plans, logo and other art items you have saved there. It is not uncommon to not have any items in the “Art Center”
Next click on the “Contact Tracking” option. This will open a page showing names of anyone who used the “Contact Us” option.
WEBSITE MANAGER
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CONTACT TRACKING
When “Contact Us” is clicked, this page will open and allow someone to ask questions and so on.
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In the Toolbox the Contact Tracking page shows all the contacts you have received.
Each time someone enters a contact you, receive an email from [email protected] announcing the new contact.
You may reply from the email, but you should reply from your Contact Tracking page so you can use the “Postcard” feature.
CONTACT TRACKING
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The list has 3 options: View - From View you can also Send Postcard
Shows reply correspondence Send Postcard
A colorful, attractive way to reply to the contacts. Delete
Remove old useless contacts.
CONTACT TRACKING
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TELL-A-FRIEND POSTCARD
Tell-A-Friend Postcard is a colorful, attractive way to reply; to not only contacts, but anyone.
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Next is the “Dynamic Pages” Dynamic means that the content is
changeable. Clicking If you hover over “Dynamic Pages” a drop
down menu will appear showing the options that you may change or update.
YOUR COMMUNITY TOOLBOX
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First item in the drop down menu is the “Amenities”. Move your curser down to Amenities, it will highlight. Click it to open the amenities page.
DYNAMIC PAGES - AMENITIES
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“ADD NEW AMENITY”. Click on the words “ADD NEW AMENITY”, a window will open to allow you to type a new amenity. You may add an additional amenity, or update
information. Be sure to click update information to save!
Or Edit / Delete a current amenity
DYNAMIC PAGES - AMENITIES
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Second item in the drop down menu is the “Bulletin Board”. Click it to open the Bulletin Board page.
BULLETIN BOARD
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The Bulletin Board page gives many options:
Change font Change font size Change font color Make font bold,
italic, or underline Add bullets or #’s Justify the text left,
right or center Add pictures Add links
Remember to click on the “Update Information” to save your work.
BULLETIN BOARD
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BULLETIN BOARD The Bulletin Board is a
great tool to keep the Residents informed on various items.
Reminders of the exterminator Warnings if work will be done on
parking lot Warnings if the water will be
turned off Staff changes Community events Area events/festivals Announcements, marriage, new
baby and so on List of the new Residents, first
name only. Offer the Bulletin Board as a tool
for Residents to sell items or report lost pets.
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Third item in the drop down menu is the “Community Calendar” Click it to open the Community Calendar page.
COMMUNITY CALENDAR
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To enter date information, click on the number (it will turn red).
BULLETIN BOARD
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A page will open for you to type whatever you are posting on that date. Note: if the post is more
words than the date box will hold, if you hover over the “Date” it will turn red and you can click to open up a page that will hold the rest of the post. Educate your Residents on how this works!
Click “Update Calendar”.
BULLETIN BOARD
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BULLETIN BOARD
On the live community calendar, any posted items with “ … “ in the date lets you know there is more. Click on the actual date number to open another page with the rest of the information.
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Fourth item in the drop down is the “Dynamic Content”. Skip this option, it does not show up on your web site.
YOUR COMMUNITY TOOLBOX
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Fifth item in the drop down is the “Dynamic Floorplans” Click it to open the Dynamic Floorplans page.
DYNAMIC FLOORPLANS
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The floorplans on your web site will be listed. If you want to rearrange of the floorplans you can by clicking on the “number” then “drag & drop” them to a new location/order. View – shows what is currently showing for
that floorplan Edit – Click on this to make changes
DYNAMIC FLOORPLANS
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The edit page has a box for each entry. If the box is blank, nothing will be displayed on your website.
It is important to put lots of information about the apartment and community in the “Details” and “Description” boxes. Add words someone may use to search for your apartments as well as deposit and utility information. Click update Information to save.
DYNAMIC FLOORPLANS
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DYNAMIC FLOORPLANS Note: Looking
at the live website floorplan page you will see “View E-Brochure”
Click on the View E-Brochure to open a helpful leasing tool.
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DYNAMIC FLOORPLANS The E-
Brochure is a printable single page brochure that Prospects can “take-a-way” with them. It is important to have lots of information on this page!
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Sixth item in the drop down menu is the “Pet Policy”. Click it to open the Pet Policy page.
Pets may de a “deal breaker” so be specific, but positive in explaining your policy.
PET POLICY
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Seventh item in the drop down menu is the “Rental Criteria”
Yarco does not use this category, skip it
RESIDENT LINKS
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Eighth item in the drop down menu is the “Resident links”. Click it to open the Resident Links page.
RESIDENT LINKS
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From the Resident Links page you can: Add a new link View current links
Edit links Delete links
RESIDENT LINKS
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To add a new link: Minimize your toolbox by clicking the minus
button in the upper right hand corner Find and open the web page/link you want to add I’ll use Chiefs Football as an example
RESIDENT LINKS
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When you have the web page open you want to add, put your courser (mouse pointer) in the upper left box that has the URL (Link) in it
Now Right Click on your mouse. The box will highlight (usually turns blue) and a drop down menu will appear. Move your courser down to “COPY” then left click on “COPY”, the link is now copied! Minimize this page by clicking the minus box in the upper right had corner.
RESIDENT LINKS
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Click on the “ADD NEW LINK” and it will open the page to enter the link and information
RESIDENT LINKS
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Title: enter the name of the link, (in this case it will be Chiefs Football)
Link: put your courser inside this link box and and RIGHT click and a drop down menu will appear.
RESIDENT LINKS
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Move you courser over to “Paste” and left click on paste and the link will appear in the link box!
RESIDENT LINKS
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Address: Phone:
It is helpful for the residents if you enter this information also.
Description This also may be
helpful
RESIDENT LINKS
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Logo: If you have one you may add it.
Category: It is suggested and helpful to put links into related categories. Some suggestions are: Food Delivery Health Care Sports & entertainment City Information Schools
RESIDENT LINKS
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RESIDENT LINKS Don’t you think your Residents would love to
know how to get their car licensed or how/where to vote. Or what the nearest pizza delivery is?
The Residents Links page takes the hassle out of doing their own search to find information or businesses that are in your area. Other links of interest may be:
City sporting events Nearest hospital & pharmacies Links to the schools Any food delivery Family or Senior centers Shopping areas & malls Utilities Travel, bus, taxi & any ride services Post office Services like financial help, Medicare and so on.
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Ninth item in the drop down menu is the “Specials” Click it to open the Specials page.
SPECIALS
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The Specials page works very much like the Bulletin Board page, except for one BIG item, the “Special Active” box MUST be checked before the special will show up on your web site!!
SPECIALS
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Tenth item in the drop down menu is the “Staff Profiles”. Click it to open the Staff Profiles page.
STAFF PROFILES
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The Staff Profiles page may also be used for an employee roster; however, Yarco does not use this option. Only the staff names & their titles will show up on the web site.
Look at the Bulletin Board page of your web site. To the right is “Meet the Staff”, clicking on that will open a page with the staff names (it will show first and last names if you enter first and last)
STAFF PROFILES
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Eleventh item in the drop down menu is the “Welcome Text”. Click it to open the Welcome text page.
This is one of the most important pages!
WELCOME TEXT
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This box works much the same as the Bulletin Board. However, the content you put in this box is very important.
When anyone does a search looking for an apartment there may be particular points/hot buttons they want, like location or keeping their children in the same or better schools and so on . .
WELCOME TEXT
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When someone goes to Google (for example)
to type in what they are looking for, they most likely will type in those points/hot buttons, AND if your community has those points/hot buttons you want to make sure they are written in your web site so your web site will show up in the results!!
This completes the Dynamic Pages tab.
WELCOME TEXT
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Moving over to the next tab is Edit Property.
The only one from this drop down list you will use is: Address / Office
Hrs / Directions
EDIT PROPERTY
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This property information is what will appear on the home page of your web site.
If you have seasonal or if the office hours change, you make the change here.
The email address that is listed will be the one that the “Contact Us” and the “Service Request” notifications will go to. Confirm it is correct!
It is not necessary to enter directions. When the “Get Directions” is clicked, it goes straight to Google Maps
EDIT PROPERTY
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The next tab, “LiveStats/Urchin” is the reporting piece, showing number of visits to your web site. There are many reports available and some are very detailed. I suggest you take time to become familiar with the ones you like.
The left side “Dashboards” has an arrow for a dropdown menu. Click on the arrow and choose “Marketer” for your menu options.
LIVESTATS/URCHIN
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The top 3 reports will be the most useful:
Marketer Overview Site Summary Marketing Summary
Total Visitors will show the number of people/visitors that have viewed your website.
Total Visits will show the total number of visits to your website. For example, someone may have looked at your website yesterday and again today. Total Visits will count that person twice. Total Visitors will count that person once.
Below the Dashboards menu is an ”About this report” link which will educate you on the report you are viewing at the time.
LIVESTATS/URCHIN
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PHOTOS & VIRTUAL TOURS
Last is Photos and Tours Do not enter photos, contact Linda Hansen,
Director of Property Marketing 816-300-0634 or [email protected]
Contact Linda for any questions you may have or training on the Toolbox.