In This Issue:• Ellie’s Fine Lingerie ................1

• Yves Delorme ........................2

• Bridal DIY Bootcamp .............2

• Introducing Jessica Jollie .......3

• Facebook Contest .................3

• Fall Trends ..........................4-6

• Faces of WHR ........................6

• Out of Pocket .........................7

• Directory ................................7

Fall 2012Chattanooga, Tennessee

Betsy Dougherty wanted a bra that fit. She didn’t think that was too

much to ask, and yet year after year, she found herself having to make the two-hour drive to Atlanta or Nash-ville in order to find a quality, proper-fitting bra. After venting to several friends, Betsy realized she wasn’t the only Chattanooga woman facing this dilemma.

Her solution was to open her own lingerie boutique. Ellie’s Fine Linge-rie at Warehouse Row is the result. At Ellie’s, women can not only get a

proper bra fitting, they can also treat themselves to top lingerie lines like Panache, Blush, Prima Donna, Affini-tas, Hanky Panky, Freya and others.

Brides and women of all ages will be glad to know that Ellie’s is thrilled to host your after-hours bridal shower or ladies night lingerie party where you can enjoy private shopping as you make your lingerie selections.

Visit Ellie’s at ellieslingerie.com, and learn more about Betsy as we con-tinue our interview on page 6.

Ellie’s Fine LingerieEllie’s operates on the premise that all women should have access to beautiful, quality lingerie. From Blush and Panache to Freya and Hanky Panky, Ellie’s carries styles to suit every woman’s fancy.

You’ll find Chattanooga’s premiere lingerie boutique, Ellie’s Fine Lingerie, right here at Warehouse Row.

1110 Market StreetChattanooga, TN 37402

423.267.1127

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Yves DelormeWarehouse Row’s favorite linen shop is famous for its fine French textiles. With several sales and promotions coming up in October and November, fall is the perfect time to shop Yves Delorme.

In France, the parent company of Yves Delorme, Fremaux

Delorme, has been well-known for producing fine linens since 1845. Here in Chattanooga, Yves has been making a name for itself since it opened its first and only Tennessee location at Warehouse Row in 1988. Now in its 25th year, Yves Delorme at Warehouse Row is still going strong!

Drop by Yves Delorme this fall for great deals! From October 13 to 17, the entire line of Brinkhaus Down will be 30% off. Brinkhaus products feature premium Eastern European goose down, as well as silk-filled and down-alternative collections.

Then, on November 17, Yves Delorme kicks off their Annual Fall Sale, with 30% to 80% off discontinued bed, bath and table linens.

Visit yvesdelorme.com to peruse the entire collection, or call the shop at (423) 265-4005 to find out what’s in stock locally.

Like the ‘Row? Then Show Us the Love!Check-in at Warehouse Row from October 1 - Thanksgiving on Facebook for a chance to win a gift card!

Like the ‘Row? Then show us the love.

Visit our Facebook page at facebook.com/WarehouseRow and check-in at Warehouse Row throughout the months of October and November. After Thanksgiving, we’ll pick three names at random to receive $25 gift certificiates to the Warehouse Row restaurant or boutique of your choice.

If you want to start planning where to spend your gift card, we’ve got slew of products to infuse your imagination in our Fall feature on pages 4-5.

Introducing Jessica JollieWarehouse Row is proud to introduce you to our brand new yoga studio, Yoga Landing, helmed by Chattanooga yoga veteran Jessica Jollie.

Yoga Landing studio owner Jessica Jollie needed an identity for her new yoga studio at Warehouse Row.

She wanted something unique, like the practice of yoga, but something which also felt native, like Jollie herself. She looked out the window of her house and saw an amazing vine full of perennial passion flowers growing in her garden. “I’d lived in my house for six years,” she said. “That vine had only bloomed once before, and suddenly it was completely covered with gorgeous flowers.” Then, Jollie discovered that the passion flower is Tennessee’s state wildflower. “It was perfect,” she said.

Jollie was first introduced to yoga by a high school friend whose family was from India. She started seriously practicing the art after a snowboarding accident that left her in constant pain. “My whole body would freeze up,” she said. “My Aunt Susan practiced yoga, and she taught me some of the postures and breathing techniques.” After a few months of daily practice, Jollie found that she was pain-free. Equally important, she says, were the spiritual benefits she gained from regular yoga practice.

Yoga Landing offers classes across a range of disciplines, from physical, invigorating yoga classes in the hot room to relaxing, introspective classes in the cool room. To learn more, visit Yoga Landing online at yogalanding.net.

Bridal Bootcamps at Homespun Parties + EventsDo-It-Yourselfers rejoice! Homespun’s bridal bootcamp will teach you all the tricks of the trade.

Homespun Parties + Events presents Bridal DIY Bootcamp. Held on the first Saturday of every month, Homespun Parties + Events

and friends will be leading workshops on all of the most popular DIYs that brides are doing for their weddings, including garland and bunting, cake toppers, food decorations and much more. Homespun makes it easy. Just show up with your entourage or wedding party and Homespun will walk you through every step. You leave with the knowledge you’ll need to DIY your favorite wedding projects along with a few examples to get you started. It’s just that simple! For more information, or to sign up for any of Homespun’s DIY events, visit homespunparties.com/classes.

Find Jessica Jollie and her new Warehouse Row yoga studio, Yoga Landing, online at yogalanding.net. There, you can register for workshops and events as well as a full array of classes, from $14 single classes to unlimited monthly and annual plans for both singles and couples. The studio offers 2 hours of free parking in Warehouse Row’s secure parking deck with each visit.

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REVIVAL UNCOMMON GOODS

JuliskadoesitagainthisFallwithpewter-finishstonewareguaranteed to stand out on your fall table. revivalhome.com

If you’re like us, you’re unpacking your fall coats andscarves,eagerlyanticipatingthatfirstcrisp

day when you’ll need them. Warehouse Row mer-chants are unpacking their fall goods, too. From jackets and evening dresses to Pewter Juliska dishware and autumn-tinted makeup and nail col-or,you’llfindeverythingyouneedforfallrighthereat Warehouse Row. Take a look at our fall features on pages 4-6 for some of our favorites!

EMBELLISH

Fabulous boots, like this all-weather Aquatalia “Quiz” boot, are all the rage at Embellish this fall. Made of weatherproof suede with abreathablemicrofiberlining,thisbootisjustoneofthemanyfabulousfallstylesyou’llfindatEmbellish.embellishshoes.com.

THE COSMETIC MARKET

O•P•I’sGermanyCollectionisburstingwithgreatcolorsthis fall. thecosmeticmarket.com.

SHADOWBOX PAPERIE

This fall, treat the man in your life to Fieldnotes notebooks, ArtofManlinesscards,RiflePaperCompanypostcards,Izola Scout soaps and other great gifts and paper prod-ucts! Learn more at facebook.com/ShadowboxPaperie.

LINES ORCHIDS

Lines Orchids recently took delivery of these exciting new planters made entirely from recycled tires. Made by French company Tadé Pays du Levant, these handy containers are both beautiful and functional. linesorchids.com.

PETUNIA’S SILVER JALAPEÑO

Petunia’s has teamed up with smartphone app qbot.mobi to reward clients with deals and discounts. Spend $6 or more to earn a scan. Collect scans for freebies and dis-counts! petuniassilverjalapeno.com.

ELLIE’S FINE LINGERIE

These football-themed Hanky Panky thongs and boy shorts flyofftheshelveseveryfallatEllie’s!ellieslingerie.com.

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Amanda Pinson Jewelry423.209.2828amandapinsonjewelry.com

The Cosmetic Market423.779.1377thecosmeticmarket.com

Ellie’s Fine Lingerie423.531.3054ellieslingerie.com

Embellish423.752.shoeembellishshoes.com

Homespun Parties + Events423.596.8374homespunparties.com

Kayce Hughes423.386.5225kaycehughes.com

Level 10423.634.2042level10salonchattanooga.com

Lines Orchids423.847.5651linesorchids.com

Petunia’s Silver Jalapeño423.756.6010petuniassilverjalapeno.com

Pilates Chattanooga423.493.0775pilateschattanooga.com

Public House423.266.3366publichousechattanooga.com

Revival Uncommon Goods423.265.2656revivaluncommongoods.com

Rhinoceros423.634.8045shopatrhino.com

Shadowbox Paperie423.266.4877 shadowboxpaperie.com

Southern Burger Company423.413.1533southernburgerco.com

Yoga Landing423.531.6977yogalanding.net

Yves Delorme423.265.4005yvesdelorme.com

WAREHOUSE ROWRetail Leasing: Kelly Scott423.558.0642kelly.scott@jamestownproperties.com

OfficeLeasing:John Healy423.266.5587john.healy@svn.com

SPACE: Jennifer Mingola423.267.1127jmingola@jamestownproperties.com

warehouserow.netfacebook.com/WarehouseRow

I travel a lot, and everywhere I go, I fall in love with products I find. I’ve gotten so inspired, in fact,

that I’m bringing some of these goods to a new retail venture, Mixson Market in Charleston. Like Star Pro-visions in Atlanta or Chelsea Market in New York, Mixson Market will be a hip spot to get quality meat, cheese, coffee, wine and made-to-order sandwiches. More than that, the market will be a community gathering space, a place where people can relax over a cup of coffee or shop for amazing housewares like wool blankets, Herschel Supply Co. backpacks, Fal-conware enameled plates from the UK, cookbooks and vintage French bread boards.

In addition to falling in love with great products, I also relish the unique marketplace communities I find in both small and large towns. That spirit definitely inspires Jamestown’s placemaking. Right here at Warehouse Row, for instance, we’re work-ing to create an out-of-the-world mercantile food market, starting with local favorites Petunia’s Silver Jalapeño and Southern Burger Company. For more about some of the markets mentioned here, visit mixsonmarket.com, starprovisions.com and chelseamarket.com.

MarketplacesMan-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends as Creative Manager for Jamestown.

Meet Betsy Dougherty, owner of Ellie’s Fine Lingerie. Betsy (short for ‘Elizabeth’) named her lingerie boutique “Ellie’s”

after her great aunt Elizabeth, who went by Ellie for short. When Betsy isn’t in the shop, she loves experimenting in the kitchen, walking her dog, playing on Pinterest and planning her wedding, which is coming up this November!

Betsy’s all-time favorite lingerie line is Mary Jo, a company that has been making what Betsy calls “the most comfortable, well-made, proper-fitting bras available” since 1865. With a lingerie boutique as well-curated as Ellie’s, it’s no surprise that Betsy takes her undergarments seriously. She calls a proper bra fitting a “life-changing” experience because of the health as well as the wardrobe benefits. Like Ellie’s Lingerie on Facebook to stay in the know about upcoming promotions and events: ellieslingerie.com.

Warehouse Row Fall Trends (continued from pages 4-5)

AMANDA PINSON JEWELRY

APJ loves the mix metal trend for Fall, especially this Gurhan mixmetal multi-strand bracelet. More at amandapinsonjewelry.com

KAYCE HUGHES

You can’t go wrong with the Alison skirtortheRuffleShirtDressfromKayce Hughes this fall! Details at kaycehughes.com.

RHINOCEROS

From beautiful Sanctuary leather coats to gorgeous T-Bags Los Angeles dresses, Rhinoceros has it all for fall! Visit shopatrhino.com for information!

SAVE THE DATEBe sure to like our Facebook page to stay up to speed as plans develop for the holidays at Warehouse Row. From photos with Santa to a “Santa’s Workshop” craft market for kids,

experience the season Warehouse Row style!

Created by TuckerMott Companies for Jamestown Properties.® warehouserow.net, facebook.com/warehouserow