Film audiences Who // How // What

‘I NEED to watch this film… youtu.be/_UEs0aubxoY via @YouTube’

@lizziee_tim

Ellen Tolsma@screenpmd // screenpmd.com@gmacfilm // gmacfilm.com

BRANDINGBRANDINGBRANDINGBRANDING

BRANDINGBRANDINGBRANDINGBRANDINGBRANDING

CinemaRelease at start of award seasonA0 poster campaign – BIG!Colourful & dramatic

DVD / VODRelease after winning 8 Academy AwardsDecreased size of visualsLet’s celebrate – we’ve won!

When people meet your film…

Online ‘meeting places’

VOD / Social Media / Website / CrowdfunderPlatforms – competitive spaceBe creative with timeliines // backgrounds // iconsDownloadable media pack on siteTone of voice = branding

BLOGGERSBLOGGERSBLOGGERSBLOGGERS

BLOGGERSBLOGGERSBLOGGERSBLOGGERSBLOGGERS

Early adopters

Bloggers = Audience + PR

No TV broadcastNo cinema releaseNo budgetNo cultural referenceLittle known talentNewspaper deal

Retail orders

Book translation?

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ENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENT

Becoming the brand

A’dam & E.V.A. // Amsterdam & Many Others

City of Amsterdam = lead characterPeople of Amsterdam = ‘many others’ & have taken ownership

In partnership with Creative Monkeys

Take away

Digital Audience Ratings (DAR)http://data.listenfirstmedia.com/digital-audience-rating-film/

Click to Variety for insights

?Ellen Tolsma@screenpmd // screenpmd.com@gmacfilm // gmacfilm.com