Elko Gutter ProtectionElko Gutter Protection

January 25, 2010January 25, 2010

Elko Company OverviewElko Company Overview

Privately owned Privately owned Manufacturer of gutter protection productsManufacturer of gutter protection products

Founded in 1983; acquired in 2004Founded in 1983; acquired in 2004 Over 25 million feet sold since 1983Over 25 million feet sold since 1983

Company is focused on affordable gutter Company is focused on affordable gutter protection for contractors and homeownersprotection for contractors and homeowners Elko® GuttaGard™Elko® GuttaGard™ Gutter Genius® DIY™Gutter Genius® DIY™ Gutter Genius® professionally installedGutter Genius® professionally installed

Contact Info: 800-331-4273 or Contact Info: 800-331-4273 or www.elkoproducts.comwww.elkoproducts.com

The Gutter Protection MarketThe Gutter Protection Market

The Gutter Protection The Gutter Protection MarketMarket High Growth Market (still)High Growth Market (still) High ProfitHigh Profit Over hyped and over Over hyped and over

advertisedadvertised FragmentedFragmented

The ProductsThe Products Patented or patent pendingPatented or patent pending Low CostLow Cost High QualityHigh Quality Simple installationSimple installation

200

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350

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450

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2005

2007

2009

2011

2013

2015

The ProblemThe Problem

Gutter Protection Product RangeGutter Protection Product Range

Low CostTemporary

High CostPermanent

PlasticMesh

MetalScreens

Gutter“Pillows”

VinylCovers

MetalCovers

All inOne

Systems

ExpensiveFilters

InstalledPrices

$2/ft. $3/ft. $5/ft. $7/ft. $12/ft. $25/ft. $35/ft.

Inexpensive ScreensInexpensive Screens

Low costLow cost Temporary solutionTemporary solution Clog quicklyClog quickly Requires removal and Requires removal and

replacement every few replacement every few years (2-3)years (2-3)

Vinyl Gutter CoversVinyl Gutter Covers

Easy to installEasy to install Degrades within a few Degrades within a few

years (3-5)years (3-5) Clog frequentlyClog frequently Frequent squirrel Frequent squirrel

damagedamage Short term solutionShort term solution

Solid Metal Gutter CoversSolid Metal Gutter Covers

Usually expensiveUsually expensive Difficult to install Difficult to install Performance issuesPerformance issues Gutter Helmet is the Gutter Helmet is the

largest at $15-22/ft.largest at $15-22/ft. Craftily worded Craftily worded

warrantieswarranties Spotty serviceSpotty service Authorized dealersAuthorized dealers

Our SolutionOur Solution Sold to contractors as Sold to contractors as

Elko® GuttaGard™Elko® GuttaGard™ Sold retail as Gutter Sold retail as Gutter

Genius® DIY™Genius® DIY™ Installs quickly and easilyInstalls quickly and easily Attractive 4 color packaging Attractive 4 color packaging

positions the product as a positions the product as a premium productpremium product

15 year product warranty15 year product warranty Solid .018” aluminumSolid .018” aluminum White, Gray, Brown & BlackWhite, Gray, Brown & Black Proven track record (Over Proven track record (Over

25,000,000 feet sold)25,000,000 feet sold)

Attractive Retail PackagingAttractive Retail Packaging

• 12’ DIY Retail Package includes:– 3 panels of 5” GuttaGard of 5’ length– One package of 7 Gutter Genius® clips– Installation instructions on box– Warranty information on box

• Two (2) Master Cartons– Small M/C is 20 retail boxes in display sleeve– 2’x2’ skid is 120 retail boxes on skid in display

• The DIY Packaging Sells . . .

Low CostTemporary

High CostPermanent

PlasticMesh

MetalScreens

Gutter“Pillows”

VinylCovers

MetalCovers

All inOne

Systems

ExpensiveFilters

InstalledPrices

$2/ft. $3/ft. $5/ft. $7/ft. $12/ft. $25/ft. $35/ft.

Gutter GeniusGutter Genius®® DIY™ DIY™ PositioningPositioning

• Affordable• Durable Solid Metal• Simple Installation• High Quality

Product AdvantagesProduct Advantages

Low profile is nearly Low profile is nearly invisibleinvisible

Fits 5” and 6” aluminum and Fits 5” and 6” aluminum and vinyl guttersvinyl gutters

Keeps debris out/water inKeeps debris out/water in Handles 6” of rain per hourHandles 6” of rain per hour No need to replace guttersNo need to replace gutters Easy and fast to install and Easy and fast to install and

uninstall with patented clipuninstall with patented clip Highly profitable to Highly profitable to

installation contractorsinstallation contractors

Product BenefitsProduct Benefits

Lowest cost solid aluminum Lowest cost solid aluminum product on the marketproduct on the market

15 – 20% of “Cadillac” 15 – 20% of “Cadillac” competitioncompetition

Fits most guttersFits most gutters Fast and easy to installFast and easy to install 15 year product warranty15 year product warranty 27 years of outstanding 27 years of outstanding

performance in the fieldperformance in the field Supplier dedicated to gutter Supplier dedicated to gutter

protectionprotection

Simple InstallationSimple Installation

SEE INSTALLATION VIDEO at:

http://www.guttagard.com/video/video.html

Gutter Genius® Professionally Gutter Genius® Professionally Installed Gutter ProtectionInstalled Gutter Protection

Professional grade gutter Professional grade gutter protectionprotection

Patented Twist-Lok™ clip:Patented Twist-Lok™ clip: Works on any pitch roof – Works on any pitch roof –

steep or shallowsteep or shallow Works on any type of roof – Works on any type of roof –

slate, metal, wood or asphalt slate, metal, wood or asphalt shingleshingle

Installs fast and easy!Installs fast and easy! Low Profile is nearly invisible Low Profile is nearly invisible

from the groundfrom the ground 10 Year No-Clog Warranty 10 Year No-Clog Warranty

from Elkofrom Elko

Elko® GuttaGard™Elko® GuttaGard™

The Original Gutter Guard – The Original Gutter Guard – since 1983since 1983

Contractor version of Gutter Contractor version of Gutter Genius DIYGenius DIY

100% same-day UPS shipping100% same-day UPS shipping Affordable, effective and fast Affordable, effective and fast

to installto install

Gutter Genius® DIY™Gutter Genius® DIY™

Our retail version of Elko® Our retail version of Elko® GuttaGard™GuttaGard™

Available nationwide at Do it Available nationwide at Do it Best Home Centers (over Best Home Centers (over 4,100 across the U.S.)4,100 across the U.S.)

100% same-day UPS shipping100% same-day UPS shipping Affordable, effective and fast Affordable, effective and fast

to installto install

Elko Vinyl Siding and Gutter Elko Vinyl Siding and Gutter CleanerCleaner

High quality industrial High quality industrial cleaner and degreasercleaner and degreaser

Penetrates deeply to Penetrates deeply to remove mold, mildew and remove mold, mildew and tiger stripestiger stripes

One gallon concentrates for One gallon concentrates for pressure washerspressure washers

32 oz. spray bottles32 oz. spray bottles Use on vinyl or aluminum Use on vinyl or aluminum

siding, gutters, trim . . . But siding, gutters, trim . . . But works for RV’s and trailers works for RV’s and trailers too!too!

Elko wants to be your partner!Elko wants to be your partner!

http://www.elkoproducts.com

or

800-331-4273 Elko Hotline