Elizabeth A. WrightElizabeth A. WrightSoutheastern Regional Sales Manager

Atlanta Office

Oakley, Inc. Oakley, Inc. History History

•Oakley, Inc., was founded in 1975 by Jim Jannard• Jim raised English Setters, his favorite dog was one named Oakley

• The company was named in his honor of his dog Oakley

•Mr. Jannard acts as the CEO and Chairman of the board•Owns over 62% of Oakley stock

• Oakley’s first product line began as handgrips for motocross motorcycles• This lead Oakley to expand into motocross goggles in 1980

• In 1984, Oakley produced its first high-performance sunglass, the Eyeshades®.

• Oakley soon began to market to surfers the West Cost and professional athletes

Oakley, Inc. Oakley, Inc. TodayToday

• Oakley has developed and secured over 600 patents and 800 trademarks worldwide

• Oakley currently sells sunglasses, goggles, protective eyewear, women and men’s apparel, women and men’s shoes, watches, and miscellaneous accessories, such as stickers, in over 100 countries

Oakley’s principal strength is its ability to develop eyewear which

demonstrates superior optical performance and comfort through the combination of patented technology and

unique styling

Where can Oakley products be Where can Oakley products be purchased?purchased?

• Through an Oakley distributor• At our website www.oakley.com

• These products can also be purchased at Oakley retail stores

Where are Oakley “O” Retail Stores?Where are Oakley “O” Retail Stores?• Arizona•California•Colorado•Florida•Hawaii•Illinois•Maryland•Minnesota•Nevada•North Carolina

•Texas•Virginia•Africa•Australia•Chile•France•Japan •Spain•United Kingdom

Oakley, Inc. Worldwide Oakley, Inc. Worldwide

DistributionDistribution Oakley currently has 11 worldwide locations, which

include:

• The United States• Africa• Canada• Europe• Japan• Mexico• South Pacific• United Kingdom• GMBH (Germany)• Brazil• New Zealand

Oakley SunglassesOakley Sunglasses• Most popular models for bikers are the following: Fives, Straight Jackets, the new Monster Dog and Monster Doggles

Monster DogglesMonster Doggles$85.00-$145.00

StraightjacketsStraightjackets$90.00-$170.00

FivesFives$65.00-$125.00

Monster DogMonster Dog$85.00-$155.00

What Is A Category Captain?What Is A Category Captain?• A supplier that forms an alliance with a retailer to help gain

consumer insight, satisfy consumer needs, and improve the performance and profit potential across the entire category.

What Will A Category Captain Do For Me?What Will A Category Captain Do For Me?

• Decide on which Oakley brand products will be displayed in the Oakley provided display case• Control product placement on shelves• Restock the display case as needed• Promotions • Pricing

LocationLocation•11480 Alpharetta Highway Roswell, GA 30075

Oakley Display Oakley Display CaseCase

• The display case contains seventy five different pairs of Oakley sunglass in different models & colors

• Five shelves containing different models of Oakley’s

• The display looks slick, modern, and clean

• The display case has the trademark on the front of the display

• Information files will be provided and available for customers about the lenses in the sunglasses

• The display cases feature signs with pictures of the different models of glasses and their model name

Thank YouThank You For Your Time For Your Time

Oakley, INC looks forward to building a long-term relationship with Frazier's Harley Davidson in the near future!