elitecore enables tata teleservices ltd. (ttsl), a...
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TTSL Wi-Fi Case Study
In recent years, Wi-Fi has evolved at an unprecedented rate and continues to be one of the most popular
wireless services. With the advancement in the smart devices and increased usage of high bandwidth
applications, Wi-Fi becomes the standard access technology that easily caters to the highly dense
mobile data traffic by offloading onto Wi-Fi and making connectivity as seamless as 3G / 4G networks.
Looking at its plentiful benefits, operators are restructuring their network strategies and rolling out
public Wi-Fi hotspots, supporting the next generation digital revolution.
With global Wi-Fi hotspots predicted to pass 10.5M mark in 2018 (Source: ABI Research), there hasthe
been an ever growing ubiquity of ublic Wi-Fi roll outs looking at the portfolio of differentiated servicesp
and business models it offers. With this operators are constantly looking for ways to leverage their
infrastructure, offer high quality wireless experience and implement differentiator strategy along with
monetization offerings.
With the endeavour of keeping up with the changing demands of users and catering to the emerging
demand of Wi-Fi, Elitecore SMP enabled leading Indian telecom operatorTata Teleservices Ltd. (TTSL),
to roll out seamless obile ata offload, tadium Wi-Fi, ublic Wi-Fi and monetization services acrossm d s p
hotspots in India and abroad, thus helping them to be the first mover in the market to offer innovative Wi-
Fi services. The platform holds great potential to resolve the market challenges and easily suffice the
requirements of the operator, thus ensuring increasing customer reach, faster roll out of services and
generating new revenue opportunities.
BackgroundKey Facts
� Customer: Tata Teleservices Ltd.
(TTSL), tleading elecom operator
– India
� Elitecore products supplied:
› Wi-Fi SMP
› Other Add on modules from
Elitecore product suite
� Solution offered: Successful roll
out of obile ata offload, ublicm d p
Wi-Fi and vent based Wi-Fie
services by offering innovative
business cases like EAP SIM,
Non EAP SIM and OTP based
authentication, voucher based
Wi-Fi access, location specific
differential prepaid plan
packages, Wi-Fi bundled with 3G
plans etc.
� Licensing,Delivery model:
s i dupply, mplementation, elivery
and nstallationi
� Delivery ime:t Fastest ever roll
out – in less than 9 months
� 3GPPServices supported:
m d wobile ata offload, alk-in,
e lvent based Wi-Fi, ocation
based advertisement display,
notifications
� Data: ime andTraffic supported: t
volume based
Elitecore enables Tata Teleservices Ltd. (TTSL),ta leading elecom operator to bring the
connected Wi-Fi experience in IndiaRolls out ationwide Wi-Fi ervices withn s
Elitecore Service Management Platform (SMP)
Tata Teleservices Ltd. (TTSL) is one of
India's leading private telecom
service providers, having a pan-India
presence across all of India's 19
telecom ircles. The company offersc
integrated telecom solutions to its
customers under one of its unified
subsidiary brand, which operates its
wireless networks on GSM, CDMA and
3G technology platforms.
Communicat ions is among the
operator group's larger investments,
wi th over $7.5 bi l l ion a l ready
committed. The roup's objective isg
t o p r o v i d e e n d - t o - e n d
telecommunications solutions for
business and residential customers
across the nation and internationally.
The te lecom serv ice prov ider
operates in more than 450,000 towns
and villages across the country. It is
the clear market leader in the
enterprise space and has market
leadership in many product lines,
such as mobile broadband with its
family of wireless access devices. The
operator's bouquet of telephony
services includes mobile services,
wireless desktop phones, public
booth telephony, ire-line and Wi-Fiw
services.
Company at a Glance
Elitecore Solution
To provide a seamless and secure Wi-Fi access with 'Anytime-Anywhere' connectivity, Elitecore Wi-Fi Service Management Platform (SMP) enabled
operator with olution to offer lassic Wi-Fi at hotspots, arrier Wi-Fi offload and offer monetization services with key modules to support innovatives c c
use cases like EAP-SIM, Non EAP-SIM, MAC-ID based authentication, ormal alk-in Wi-Fi, omadic Wi-Fi for operators', non operators as well asn w n
roaming users.
TTSL Wi-Fi Case Study
Elitecore Wi-Fi Service Management Platform (SMP) offerings
3GPP AA›
› MAP – GW
› Captive Portal (WebIn)
› Voucher Management System
› Prepaid Rating and Charging
› Roaming Interface
› Charging Gateway
Other Add On odules from Elitecore roduct uitem p s
› Subscriber Profile Repository
› Monitoring Tool
› Reporting Tool
Key Highlights
Variedbusiness cases delivered
Innovativereports generated
99.99%uptime
Delivery in less than
months9
Enabled operator with largest indoor and outdoor
servicesWi-Fi hotspots in India
Elitecore enabled Wi-Fi Services at operator laid hotspots across India.
Stadium
Hospitals
Malls
Resorts/
Hotels
Airports
Cafes
Cafes
Cafes
TTSL Wi-Fi Case Study
Elitecore's centralized Wi-Fi platform enables to launch differentiated services for obile ata offload andoperator m d
public Wi-Fi thus generating more footfalls across the hotspots and speed up Wi-Fi service delivery.
Akshat Joshi
VP - Wi-Fi Business, Elitecore Technologies
� To offer seamless Wi-Fi access at operator held events, portal based In- enue Wi-Fi services across a wide spectrum ofBusiness requirements: v
locations including airports, cafes, hotels, hospitals, malls, stadiums, educational institutions, showrooms, railway stations through scratch card
based vouchers or online vouchers
Business equirements and Solution Impact DeliveredR
Seamless Wi-Fi access at public places
Solution Highlights with Business Benefits
Enabled operator to offer free and paid Wi-Fi
services across hotspots locations includingoperator
c m u hafes, alls, niversities, IT Parks, otels across India
Secured Wi-Fi access with on registeredOTP
MSISDN or PIN based authentication
Heavy footfalls across various Wi-Fi hotspots
GBs of ata transfer dailyd ed
The platform supports Wi-Fi requests from various
devices including android, iOS, windows,
laptops, symbian, tablets, etc.
Successfully enabled Wi-Fi services at operator
organized different corporate events
Enabled existing DSL users to access Wi-Fi and lobalg
roaming services at operator hotspots with their
existing broadband credentials
Enabled Wi-Fi access by creating Wi-Fi account –
purchase pre-paid Wi-Fi pack online through credit
card or net banking, or at the hotspots in form of
scratch cards - can be recharged once validity expires
Facilitates users to purchasehotspots specific Wi-Fi packs
One touch quick connectivity to Wi-Fi with device
as belowagnostic user friendly GUI for Wi-Fi Login
TTSL Wi-Fi Case Study
Free Wi-Fi Paid Wi-Fi Roaming User
Name
E-mail ID
Select Country
Mobile No.
I agree to Terms & Conditions
Send OTP
Already have OTP
Free scratch card
Redirection webpage for MSISDN
Free Wi-Fi Paid Wi-Fi Roaming User
Dear Customer
You have been successfully signed in
Remaining Time
HRS MIN SEC
00:12:33
Switch to Another Device
PLEASE DO NOT CLOSE THIS WINDOW. OPEN ANOTHER BROWSER WINDOW
TO CONTINUE SURFING.
Time counter for usage
Free Wi-Fi Paid Wi-Fi Roaming User
Select Country
Mobile No.
Enter OTP
Please enter the details sent to your mobilenumber via SMS
Submit
Resend OTP
OTP received on MSISDN
� To provide seamless Wi-Fi access to operator's existing as well as non operator's users by offering multiple businessBusiness equirementsr :
cases
› Operator's existing users having EAP-SIM enabled devices – To enable the user to connect to the operator's Wi-Fi hotspot, authenticating them
with their SIM credentials and offloading from 3G to Wi-Fi
› Operator's existing users having non EAP-SIM enabled devices - To enable the user to connect to the operator's Wi-Fi hotspot, redirect them to
c paptive ortal wherein they enter their mobile number and get verified by a One Time Password (OTP) on the user's registered number
› vOnline oucher ( credit card payment) or physical scratch card voucher based access
› Enable MAC-ID based authentication on user's subsequent Login
› Integration with multiple payment gateways
Mobile ata offload operator and non operator usersd for
Subscriber
Free Paid
Scratch Card Online Scratch Card Online
Solution Highlights with Business Benefits
Successfully , maximumlaunched businessvaried cases
number of use cases ever launched in a single phase
Wi-Fi roll out. Few to mention, use cases include:
Time based vouchers Free and paid
(physical and online) are generated daily
› EAP-SIM based mobile data offload onto Wi-Fi
› OTP based authentication via SMS
› MSISDN based login
› MAC-ID based authentication and transparent auto
login
› Walk-in Wi-Fi with voucher based / scratch card or
online voucher purchase
› Inter network roaming
› Flexible charging
› Differential policy and location based QoS etc.
› Centralized quota management for cellular and
Wi-Fi
Increases customer retention and loyalty:
by offering differential 3G+ Wi-Fi bundled plans
Enabled highest number ofpayment gateway integrations
Faster roll outs and quick time to market:
Pre-integration with existing IT, high vendor
interoperability helped in CapEx savings and leverage
resource investments
TTSL Wi-Fi Case Study
� Business equirementsr :
› Dynamic advertisement platform integration with captive portal
› Location centric targeted advertisements and deals across hotspots
› Sponsored Wi-Fi services – generate partnership models
› Location specific customized notifications for nearby Wi-Fi availability
› Real time reporting and analytics
Monetize Wi-Fi by offering innovative and personalized Wi-Fi services
Solution Highlights with Business Benefits
Increased monetization opportunities:
Location specific dynamic advertisements displayed
on the portal, throughpartnership based revenue
advertisements from retailers, advertisers
› Daily / hourly time based Usage
› Location specific hotspot based data usage
› Location specific plan wise usage
› Segment wise
› Device type wise
Unique reports are generated
daily and used to analyze the Wi-Fi usage pattern,
helps operator to launch new plans and monetize.
To mention a few:
Increase brand visibility and awareness:
with targeted notifications about Wi-Fi availability,
displayed Wi-Fi Hotspot Locator for users to latch on
Wi-Fi – thousands of notifications sent across hotspots daily
� a comprehensive stadium Wi-Fi solution to provide full coverage and high speed Wi-Fi access across sportsBusiness requirements: To offer
venue, free Wi-Fi connectivity to all the spectators in the stadium that would allow large number of concurrent users to connect to Wi-Fi at the
same time.
Stadium Wi-Fi olution during IPL matches in Indias
Solution Highlights with Business Benefits
Customer elight & mproved fan experience withd i
s ceamless onnectivity: The solution enabled the
organizers to offer Wi-Fi connectivity with free,
secured and reliable high quality Wi-Fi access.
Thus the solution helps organizers in increasing the
footfalls, and improvises the data experience for users
which in case of 3G becomes much congested and
clogged due to stadium set up and large crowd
Simplified network manageability with reduced
congestion: The solution eased the congestion caused
to 3G data traffic and the immense network clogging
which could have hampered the data and even voice
calls and text access in such densely crowded events
Innovative engagement models for increased
revenue potential: The novel solution enabled
monetization streams for operators through
\partnerships with various merchandises, advertisers,
sponsors, content providers etc. willing to market
themselves by customized targeted promotions and
branding their offerings at the stadium.
Create brand awareness - Interesting statistics:
› First ever ricket tournament in the world to offerc
s stadium Wi-Fi ervices
› Dedicated bandwidth to ahigh bandwidth allocation
total of 34000 fans present in the stadium
› Free Wi-Fi connectivity provided in all the cricket
matches
› GB data was transferreds of
› On an average 63% of more data usage on Wi-Fi
than on 3G
› This unique and innovative Wi-Fi Solution was
deployed in less than 2 weeks
› Features like ustomized obile pp and ocationc m a l
specific services were first time introduced in any
s stadium Wi-Fi olution
TTSL Wi-Fi Case Study
Mobile applications for
› Location direction for food joints in stadium, rest rooms, exit area etc.
› Online ticket sale, merchandise purchase within stadium, advertisements &
promotions
› HD Live videos, event replays
› Live score, event statistics and schedule etc.
› Event related news, photo upload on fan page - social media etc.
It also support promotions of exclusive in-venue content through several stadium
specific mobile applications and various merchandises, help end user with location
of food joints in stadium, ticket sale, cricket videos etc. thus benefit the operator, the
cricket sponsors, advertisers and end users as well.
Corporate Office
www.elitecore.com
www.sterlitetechnologies.com EC
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© Copyright 2016 All Rights Reserved.I
Sales & Marketing
For Product Query or Demo Request Email us : [email protected]
Elitecore Technologies is a global IT product providing BSS alongside packet core with, a Sterlite Company, solution
flexibility of modular and pre-integrated offerings. Elitecore Technologies is a part of Sterlite Technologies Limited, a leading
global provider of solutions for the high-speed data transmission and power transmission networks.
Adhering to TM Forum and 3GPP standard, Elitecore telecom offerings are compatible to large vendor ecosystem
addressing to operator’s requirement of faster time to market and better TCO. As experienced IP solutions player, Elitecore
products are highly responsive to next-generation services, fulfilling operator monetization needs across the access
networks. Elitecore has over 150+ network deployments in 52 Service Providers, with presence across 40+ countries.
About Elitecore Technologies
Mumbai T : + 91 - 22 - 61435100 F : +91 - 22 - 61435151el axDelhi T : + 91 - 11 - 47540400 F : +91 - 11 - 41589760el axPune T : + 91 - 20 - 67083000elDubai T :el + 971 - 4 - 204 5391/5390/5392Mauritius T : + 230 9481739el
Elitecore Technologies Pvt. Ltd.
904, Silicon Tower, Off. C.G. Road,
Ahmedabad - 380 006. INDIA.
Tel : +91- 79 - 66065606,
Fax : +91- 79 - 26407640