elite lighting: logo + brand & icon guidelines

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Elite Lighting: Logo + Brand & Icon Guidelines

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Page 1: Elite Lighting: Logo + Brand & Icon Guidelines
Page 2: Elite Lighting: Logo + Brand & Icon Guidelines
Page 3: Elite Lighting: Logo + Brand & Icon Guidelines

1st Edition - Volume 1 - December 2010© 2002-2010 Elite Lighting Logo & Icons created by Honorio “Bong” Rivera

Art Direction & Layout by Michael Matunry

Copywriter byEdgar Gutierrez

Page 4: Elite Lighting: Logo + Brand & Icon Guidelines

Identity GuidelinesElite Lighting

Maxilume Architectural Lighting

Elite LED Lighting

Oracle Lighting

Fusion Lighting

Logo Applications

Icon GuidelinesLamp Type

Compact Fluorescent( CFL)

Metal Halide

Incandescent

Low Voltage Halogen

T5 Linear Fluorescent

T8 Linear Fluorescent

General

Proudly Assembled in America

Same Day Shipping

Wet Location

Compliance

UL Listed

ETL Certification

Energy Star

3

15

28

41

61

73

79

81

82

84

86

88

90

92

95

96

98

100

103

104

106

108

TABLE OF CONTENT

Page 5: Elite Lighting: Logo + Brand & Icon Guidelines

California Title 24

City of New York Approved

Dark Sky Friendly

Manufacturer

Powered by Advance

Lutron Hi-Lume Dimming

Warranty

2 Year Warranty

5 Year Warranty

Feature

Pulse Start

Self Diagnostic

Full Rotation 360°

Nail To Go - Ready To Install

New Clip Design

New & Improved Bar Hangers

Air Shut Available

IC Rated

Lamp Feature

HID Lamp Included

Xenon Lamp Included

Lamp Included

Lamp Not Included

Undercabinet Fluorescent Lighting

Housing Type

Retrofit Kit

Construction Type

Low Voltage Retrofit Kit Included

Fluorescent High Bays

Cool Beam

Sonic Beam

Shield Beam

Hydro Beam

Packaging & Labeling

Air-Shut California Title 24 - Inside Label

Air-Shut - Inside Label

Air-Shut - Outside Label

Retrofit Packaging Elements

IndexColor Palettes

110

112

114

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118

120

123

124

126

129

130

132

134

136

138

140

142

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147

148

150

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188

Page 6: Elite Lighting: Logo + Brand & Icon Guidelines
Page 7: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting Logo

Primary Color

Clear Space and Minimum Size

Primary Color Palette

Typography

Background Control

Logo Misuse

Primary Logo with Website Tagline

Clear Space and Minimum Size

Secondary Logo

5

6

7

8

9

10

11

12

13

14

ELITE LIGHTINGIDENTITY GUIDELINES

Page 8: Elite Lighting: Logo + Brand & Icon Guidelines
Page 9: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting : Logo, Brand & Icon Guidelines 5

LOGO + BRANDElite Lighting

Elite Lighting Logo

The logo is a unique piece of artwork that has been designed specifically for Elite Lighting, and it must appear in every Elite Lighting communication.

The logo is a key brand asset, and must be respected whenever it is used.

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

EliteWordmark Elite Lighting

Logo

Elite “e” icon

website tagline (optional)

Page 10: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite Lighting

Elite Lighting : Logo, Brand & Icon Guidelines6

Primary Logo

The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.

The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.

Aim to avoid a background of varied colors, and in any case one that does not go with red or yellow.

The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Black Grayscale Reversed out (white)

Page 11: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting : Logo, Brand & Icon Guidelines 7

LOGO + BRANDElite Lighting

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.

Clear Space and Minimum Size

0.3”

full width

fullheight

Page 12: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite Lighting

Elite Lighting : Logo, Brand & Icon Guidelines8

Color is a key component of the visual identity.

If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite Lighting.

The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.

Primary Color Palette

Elite YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

Elite RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Page 13: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting : Logo, Brand & Icon Guidelines 9

LOGO + BRANDElite Lighting

Century Gothic BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Bauhaus MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography

Typography is another essential piece of the identity system.

The consistent use of the selected typeface families throughout Elite Lighting applications adds greatly to a cohesive visual style.

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 14: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite Lighting

Elite Lighting : Logo, Brand & Icon Guidelines10

Background Control

The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.

The full-color logo features well against white, as well as photographic back-grounds that provide significant contrast.

The grayscale and one-color reverse variations also reproduce well against white.

The reversed out logo should only be used in the event that:• Red or yellow is the only color

available• The logo needs to be placed over

dark colors, including photographs

Page 15: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting : Logo, Brand & Icon Guidelines 11

LOGO + BRANDElite Lighting

Logo Misuse

DO NOT use as a motif of graphic design element

DO NOT rearrange the element of logo

DO NOT change the logo orientation

DO NOT distort or stretch the logo

DO NOT outline the logo

DO NOT use with insufficient color contrast

DO NOT retype set the logo

DO NOT change the color of logo

Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.

The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

Page 16: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite Lighting

Elite Lighting : Logo, Brand & Icon Guidelines12

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.

Primary Logo with Website Tagline

Black Grayscale Reversed out (white)

Page 17: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting : Logo, Brand & Icon Guidelines 13

LOGO + BRANDElite Lighting

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3px, all in caps with 50px kerning.

Clear Space and Minimum Size

0.3”

full width

fullheight

Page 18: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite Lighting

Elite Lighting : Logo, Brand & Icon Guidelines14

These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible.

When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark.

This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.

Secondary Logo

Reversed out (white)

Grayscale

Black

Page 19: Elite Lighting: Logo + Brand & Icon Guidelines

Elite Lighting : Logo, Brand & Icon Guidelines

Maxilume Architectural Lighting Logo

Primary Logo

Clear Space and Minimum Size

Primary Logo Color Palette

Typography

Background Control

Logo Misuse

Primary Logo with Website Tagline

Clear Space and Minimum Size

Alternate Use of Logo as an Icon

Alternate Logo: Maxilume LED

17

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27

MAXILUMEIDENTITY GUIDELINES

Page 20: Elite Lighting: Logo + Brand & Icon Guidelines
Page 21: Elite Lighting: Logo + Brand & Icon Guidelines

17

LOGO + BRANDMaxilume Architectural Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Maxilume Achitectural Lighting Logo

The logo is a unique piece of artwork that has been designed specifically for Maxilume Architectural Lighting, and it must appear in every Maxilume Architectural Lighting communication.

The logo is a key brand asset, and must be respected whenever it is used.

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

MaxilumeWordmark Maxilume

Logo

website tagline (optional)

Page 22: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Maxilume Architectural Lighting

18 Elite Lighting : Logo, Brand & Icon Guidelines

Primary Logo

The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.

The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.

Aim to avoid a background of varied colors, and in any case one that does not go with red or black.

The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Black Grayscale Reversed out (white)

Page 23: Elite Lighting: Logo + Brand & Icon Guidelines

19

LOGO + BRANDMaxilume Architectural Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.2’’ in height, as shown in the right.

Clear Space and Minimum Size

0.2”

full width

fullheight

Page 24: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Maxilume Architectural Lighting

20 Elite Lighting : Logo, Brand & Icon Guidelines

Primary Logo Color Palette

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

Maxilume RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Maxilume BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Color is a key component of the visual identity.

If the primary logo color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Maxilume Architectural Lighting.

The colors of the primary logo palette can be used for text, color fields, backgrounds, rules and other graphic devices.

Page 25: Elite Lighting: Logo + Brand & Icon Guidelines

21

LOGO + BRANDMaxilume Architectural Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Typography

Arial Black RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography is another essential piece of the identity system.

The consistent use of the selected typeface families throughout Maxilume Architectural Lighting applications adds greatly to a cohesive visual style.

Page 26: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Maxilume Architectural Lighting

22 Elite Lighting : Logo, Brand & Icon Guidelines

Background Control

The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.

The full-color logo features well against white, as well as photographic back-grounds that provide significant contrast.

The grayscale and one-color reverse variations also reproduce well against white.

The reversed out logo should only be used in the event that:• Red or black is the only color

available• The logo needs to be placed over

dark colors, including photographs

Page 27: Elite Lighting: Logo + Brand & Icon Guidelines

23

LOGO + BRANDMaxilume Architectural Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Logo Misuse

DO NOT retype set the logo

DO NOT change the color of logo, unless the logo is used as an icon.

DO NOT use as a motif of graphic design element

DO NOT rearrange the element of logo, unless the logo is used as an icon.

DO NOT change the logo orientation

DO NOT use with insufficient color contrast

DO NOT distort or stretch the logo

DO NOT outline the logo

Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.

The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

If using the logo as an icon, refer to section: Alternate Use of Logo as an Icon .

Page 28: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Maxilume Architectural Lighting

24 Elite Lighting : Logo, Brand & Icon Guidelines

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the Maxilume Arcitectural Lighting primary logo.

Primary Logo with Website Tagline

Black Grayscale Reversed out (white)

Page 29: Elite Lighting: Logo + Brand & Icon Guidelines

25

LOGO + BRANDMaxilume Architectural Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3px, all in caps with 200px kerning.

Clear Space and Minimum Size

0.2”

full width

fullheight

Page 30: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Maxilume Architectural Lighting

26 Elite Lighting : Logo, Brand & Icon Guidelines

Alternate Use of Logo as an Icon

There are instances where the logo can be used as an icon to identify lamp type color. In these cases only the word “MAXILUME” can be use and any other text or tagline must be removed.

When using the logo as an icon, the color palettes shown here will represent each lamp type accordingly. These color palettes must only be used for each specific lamp type.

The generic icon can be used in conjunction with other lamp type color palettes.

Maxilume RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Logo as an icon - “Generic”

Icon for LED Lamp Types

Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U

Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U

Page 31: Elite Lighting: Logo + Brand & Icon Guidelines

27

LOGO + BRANDMaxilume Architectural Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Alternate Use of Logo as an Icon

Fluorescent GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 35#BEC923No Pantone Color

Icon for Compact Fluorescent (CFL) Lamp Type

Icon for Metal Halide/CMH/HID Lamp Type

Metal Halide PurpleCMYK - 72, 89, 9, 1RGB - 104, 64, 141#68408DNo Pantone Color

Icon for Incandescent Lamp Type

Incandescent OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#F7941ENo Pantone Color

Icon for Low Voltage Halogen Lamp Type

Low Voltage YellowCMYK - 0, 24, 94, 0RGB - 255, 196, 37#FFC425No Pantone Color

Page 32: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Maxilume Architectural Lighting

28 Elite Lighting : Logo, Brand & Icon Guidelines

These alternate logos can be used to emphasize green products with LED and Compact Fluorescent light sources in marketing and promotional material such as flyers, posters, banners, e-mail marketing (e-blast) and others.

However, if it to be used in catalog books,it can only be implemented in the LED light source section.

These alternative logos should be used sparingly. The primary logo ( black and red) is preferred and should be used whenever possible.

Alternate Logo: Maxilume LED

Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U

Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

Page 33: Elite Lighting: Logo + Brand & Icon Guidelines

Elite ED Lighting Logo

Primary Logo

Clearspace and Minimum size

Primary Color Palette

Typography

Background Control

Logo Misuse

Primary Logo with Website Tagline

Clearspace and Minimum size

Secondary Logo

31

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40

ELITE LEDIDENTITY GUIDELINES

Page 34: Elite Lighting: Logo + Brand & Icon Guidelines
Page 35: Elite Lighting: Logo + Brand & Icon Guidelines

31

LOGO + BRANDElite LED Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

The logo is a unique piece of artwork that has been designed specifically for Elite LED Lighting, and it must appear in every Elite LED Lighting communication.

The logo is a key brand asset, and must be respected whenever it is used.

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

Elite LED Lighting Logo

EliteWordmark

Elite LEDLogo

Elite “e” icon

leaf icon

website tagline (optional)

Page 36: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite LED Lighting

32 Elite Lighting : Logo, Brand & Icon Guidelines

Primary Logo

The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.

The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.

Aim to avoid a background of varied colors, and in any case one that does not go with blue or green.

The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Black Grayscale Reversed out (white)

Page 37: Elite Lighting: Logo + Brand & Icon Guidelines

33

LOGO + BRANDElite LED Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.

Clear Space and Minimum Size

0.3”

full width

fullheight

Page 38: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite LED Lighting

34 Elite Lighting : Logo, Brand & Icon Guidelines

The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.

Primary Color Palette

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U

Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Color is a key component of the visual identity.

If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite LED Lighting.

The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.

Wherever possible the logo should be printed using the PANTONE® color standards or the logo may be reproduced using the four-color process, as indicated on the right.

Page 39: Elite Lighting: Logo + Brand & Icon Guidelines

35

LOGO + BRANDElite LED Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Typography is another essential piece of the identity system.

The consistent use of the selected typeface families throughout Elite LED Lighting applications adds greatly to a cohesive visual style.

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Century Gothic BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Bauhaus MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography

Page 40: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite LED Lighting

36 Elite Lighting : Logo, Brand & Icon Guidelines

Background Control

The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.

The full-color logo features well against white, as well as photographic back-grounds that provide significant contrast.

The grayscale and one-color reverse variations also reproduce well against white and black.

The reversed out logo should only be used in the event that:• blue or green is the only color

available• the logo needs to be placed over

dark colors, including photographs

Page 41: Elite Lighting: Logo + Brand & Icon Guidelines

37

LOGO + BRANDElite LED Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

LED LIGHTING

Logo Misuse

DO NOT use as a motif of graphic design element

DO NOT rearrange the element of logo

DO NOT change the logo orientation

DO NOT use with insufficient color contrast

DO NOT distort or stretch the logo

DO NOT outline the logo

DO NOT retype set the logo

DO NOT change the color of logo

Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.

The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

Page 42: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite LED Lighting

38 Elite Lighting : Logo, Brand & Icon Guidelines

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the Elite LED Lighting primary logo.

Primary Logo with Website Tagline

Black Grayscale Reversed out (white)

Page 43: Elite Lighting: Logo + Brand & Icon Guidelines

39

LOGO + BRANDElite LED Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3px, all in caps with 20px kerning.

Clear Space and Minimum Size

0.3”

full width

fullheight

Page 44: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Elite LED Lighting

40 Elite Lighting : Logo, Brand & Icon Guidelines

Reversed out (white)

Grayscale

Black

Secondary Logo

These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible.

When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark.

This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Page 45: Elite Lighting: Logo + Brand & Icon Guidelines

Oracle Lighting Logo

Primary Logo

Clear Space and Minimum Size

Primary Color Palette

Typography

Background Control

Logo Misuse

Primary Color with Website Tagline

Clear Space and Minimum Size

Alternate Logo: Oracle Fluorescent

Clear Space and Minimum Size

Alternate Logo: Oracle Fluorescent w/ Website Tagline

Clear Space and Minimum Size

Alternate Logo: Oracle HID

Clear Space and Minimum Size

Alternate Logo: Oracle HID w/ Website Tagline

Clear Space and Minimum Size

Alternate Logo: Energy Efficiency Products

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ORACLE LIGHTINGIDENTITY GUIDELINES

Page 46: Elite Lighting: Logo + Brand & Icon Guidelines
Page 47: Elite Lighting: Logo + Brand & Icon Guidelines

43

LOGO + BRANDOracle Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Oracle Lighting Logo

The logo is a unique piece of artwork that has been designed specifically for Oracle Lighting, and it must appear in every Oracle Lighting communication.

The logo is a key brand asset, and must be respected whenever it is used.

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

Oracle Wordmark Oracle

Logo

website tagline (optional)

Page 48: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Oracle Lighting

44 Elite Lighting : Logo, Brand & Icon Guidelines

The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the alternative logo.

The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.

Aim to avoid a background of varied colors, and in any case one that does not go with red or blue.

The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Primary Logo

Reversed out (white)

Grayscale

Black

Page 49: Elite Lighting: Logo + Brand & Icon Guidelines

45

LOGO + BRANDOracle Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Clear and minimum size

0.25”

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.

full width

fullheight

Page 50: Elite Lighting: Logo + Brand & Icon Guidelines

LOGO + BRAND Oracle Lighting

46 Elite Lighting : Logo, Brand & Icon Guidelines

Primary Color Palette

The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.

Oracle RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24Pantone Red 032C

Oracle BlueCMYK - 100, 78, 0, 54RGB - 0, 36, 93#00245DPantone 2767M

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Color is a key component of the visual identity.

If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Oracle Lighting.

The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.

Wherever possible the logo should be printed using the PANTONE® color standards or the logo may be reproduced using the four-color process, as indicated on the right.

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LOGO + BRANDOracle Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Square 721 BTBold Extendedabcdefghijklmnopqrstu-vwxyzABCDEFGHIJKLM-NOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography is another essential piece of the identity system.

The consistent use of the selected typeface families throughout Oracle Lighting applications adds greatly to a cohesive visual style.

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48 Elite Lighting : Logo, Brand & Icon Guidelines

Background Control

The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.

The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast.

The grayscale and one-color reverse variations also reproduce well against white and black.

The reversed out logo should only be used in the event that:• red or blue is the only color

available• the logo needs to be placed over dark

colors, including photographs

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LOGO + BRANDOracle Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Logo Misuse

L I G H T I N G

DO NOT retype set the logo

DO NOT change the color of logo

DO NOT use as a motif of graphic design element

DO NOT rearrange the element of logo

DO NOT change the logo orientation

DO NOT use with insufficient color contrast

DO NOT distort or stretch the logo

DO NOT outline the logo

Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.

The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

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LOGO + BRAND Oracle Lighting

50 Elite Lighting : Logo, Brand & Icon Guidelines

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the Oracle Lighting primary logo.

Primary Logo with Website Tagline

Black Grayscale Reversed out (white)

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Elite Lighting : Logo, Brand & Icon Guidelines

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3.5px, all in caps with 200px kerning.

Clear Space and Minimum Size

0.25”

full width

fullheight

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52 Elite Lighting : Logo, Brand & Icon Guidelines

Alternative Logo: Oracle Fluorescent

Reversed out (white)

Grayscale

Black

These alternate logos can be used to emphasize Fluorescent light sources in Oracle product lines.

These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear Space and Minimum Size

0.25”

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.

full width

fullheight

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LOGO + BRAND Oracle Lighting

54 Elite Lighting : Logo, Brand & Icon Guidelines

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Logo with Website Tagline

Black Grayscale Reversed out (white)

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear Space and Minimum Size

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3px, all in caps with 200px kerning.

0.25”

full width

fullheight

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56 Elite Lighting : Logo, Brand & Icon Guidelines

These alternate logos can be used to emphasize HID light sources in Oracle outdoor product lines.

These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.

Alternate Logo: Oracle HID

Reversed out (white)

Grayscale

Black

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear Space and Minimum Size

0.25”

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.

full width

fullheight

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58 Elite Lighting : Logo, Brand & Icon Guidelines

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Alternate Logo: Oracle HID with Website Tagline

Black Grayscale Reversed out (white)

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear Space and Minimum Size

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3px, all in caps with 200px kerning.

0.25”

full width

fullheight

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60 Elite Lighting : Logo, Brand & Icon Guidelines

Oracle Light GreenCMYK - 50, 0, 100, 25RGB - 109, 157, 49#6D9D31No Pantone Color

Oracle GreenCMYK - 75, 0, 100, 59RGB - 40, 144, 59#28903BNo Pantone Color

These alternate logos can be used to emphasize energy efficient products with LED and Compact Fluorescent light sources in marketing and promotional material found in the Oracle Lighting product line.

However, these alternate logos are not to be used on the packaging design.

These alternate logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.

This logo is to follow the same standard for clear space and minimum size, background control, logo misuse as in the primary logo and primary logo with website tagline.

Alternate Logo: Energy Efficiency Products

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Fusion Lighting Logo

Primary Logo

Clear Space and Minimum Size

Primary Color Palette

Typography

Background Control

Logo Misuse

Primary Logo with Website Tagline

Clear Space and Minimum Size

63

64

65

66

67

68

69

70

71

FUSION LIGHTINGIDENTITY GUIDELINES

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Elite Lighting : Logo, Brand & Icon Guidelines

Fusion Lighting Logo

The logo is a unique piece of artwork that has been designed specifically for Fusion Lighting, and it must appear in every Fusion Lighting communication.

The logo is a key brand asset, and must be respected whenever it is used.

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

Fusion Wordmark Fusion

LightingLogo

Fusion “O” icon

website tagline (optional)

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64 Elite Lighting : Logo, Brand & Icon Guidelines

Primary Logo

Black Grayscale Reversed out (white)

The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.

The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.

Aim to avoid a background of varied colors, and in any case one that does not go with orange and gray

The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “n” in the “fusion” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.

Clear Space and Minimum Size

0.3”

full width

fullheight

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66 Elite Lighting : Logo, Brand & Icon Guidelines

Primary Color Palette

The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.

Fusion GrayCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466Pantone Cool Gray 11

Fusion OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827Pantone Orange 021

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Color is a key component of the visual identity.

If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Elite Lighting.

The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.

Wherever possible the logo should be printed using the PANTONE® color standards or the logo may be reproduced using the four-color process, as indicated on the right.

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Elite Lighting : Logo, Brand & Icon Guidelines

Myriad Pro RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Arial Black RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Typography is another essential piece of the identity system.

The consistent use of the selected typeface families throughout Fusion Lighting applications adds greatly to a cohesive visual style.

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68 Elite Lighting : Logo, Brand & Icon Guidelines

Background Control

Color with white outlineThe reversed out logo should only be used if the background is orange, other than that SHOULD use reversed out (white)

The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.

The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast.

Refer to the Color Variations section for more information.

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LOGO + BRANDFusion Lighting

Elite Lighting : Logo, Brand & Icon Guidelines

Logo Misuse

DO NOT use as a motif of graphic design element

DO NOT rearrange the element of logo

DO NOT change the logo orientation

DO NOT use the logo with color background

DO NOT distort or stretch the logo

DO NOT outline the logo

by MAXILUME

DO NOT retype set the logo

DO NOT change the color of logo

Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.

The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

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LOGO + BRAND Fusion Lighting

70 Elite Lighting : Logo, Brand & Icon Guidelines

The website name tagline under the logo will help the customer remember both the brand and the website name.

It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.

This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Primary Logo with Website Tagline

Black Grayscale Reversed out (white)

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Elite Lighting : Logo, Brand & Icon Guidelines

This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

Website tagline minimum font size is 3.5px, all in caps with 100px kerning.

Clear Space and Minimum Size

0.3”

full width

fullheight

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Elite Lighting : Logo, Brand & Icon Guidelines

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All Logos Together

Clear Space and Minimum Size

All Logos Together with Website Tagline

Clear Space and Minimum Size

74

75

76

77

IDENTITY APPLICATION

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74 Elite Lighting : Logo, Brand & Icon Guidelines

All Logos Together

Positioning:If all logos are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting.

The positions must stay in the same order, regardless of what logos are used.

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear Space and Minimum Size

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.

0.2”0.25”0.3”

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.

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76 Elite Lighting : Logo, Brand & Icon Guidelines

All Logos Together with Website Tagline

Positioning:If all logos with website tagline are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting.

The positions must stay in the same order, regardless of what logos are used.

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Elite Lighting : Logo, Brand & Icon Guidelines

Clear Space and Minimum Size

0.2”0.25”0.3”

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.

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ICON GUIDELINES

Lamp Type

General

Compliance

Manufacturer

Warranty

Feature

Lamp Feature

Housing Type

Fluorescent High Bays

Packaging & Labeling

81

95

103

117

123

129

147

159

167

177

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LAMP TYPES

Compact Fluorescent( CFL)

Metal Halide

Incandescent

Low Voltage Halogen

T5 Linear Fluorescent

T8 Linear Fluorescent

82

84

86

88

90

92

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ICON Lamp Type

Elite Lighting : Logo, Brand & Icon Guidelines82

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Compact Fluorescent (CFL)

Fluorescent GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 35#BEC923No Pantone Color

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ICONLamp Type

Elite Lighting : Logo, Brand & Icon Guidelines 83

Description, Application & Disclaimer

Compact Fluorescent (CFL)

Description: The icon represents Compact Fluorescent (CFL) lamp type.

Application: By using these colors consistently across the visual communication, they will build recognition for the Compact Fluorescent light source while contributing to a unified look and feel.

Disclaimer:The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Compact Fluorescent section on the visual communications.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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ICON Lamp Type

Elite Lighting : Logo, Brand & Icon Guidelines84

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Metal Halide

Metal Halide PurpleCMYK - 72, 89, 9, 1RGB - 104, 64, 141#68408DNo Pantone Color

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ICONLamp Type

Elite Lighting : Logo, Brand & Icon Guidelines 85

Description, Application & Disclaimer

Metal Halide

Description: The icon represents Metal Halide lamp type.

Application: By using these colors consistently across the visual communication, they will build recognition for the Metal Halide light source while contributing to a unified look and feel.

Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Metal Halide section on the visual communications.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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ICON Lamp Type

Elite Lighting : Logo, Brand & Icon Guidelines86

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Incandescent

Incandescent OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#F7941ENo Pantone Color

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ICONLamp Type

Elite Lighting : Logo, Brand & Icon Guidelines 87

Description, Application & Disclaimer

Incandescent

Description: The icon represents Incandescent lamp type.

Application: By using these colors consistently across the visual communication, they will build recognition for the Incandescent light source while contributing to a unified look and feel.

Disclaimer:The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Incandescent section on the visual communications.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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ICON Lamp Type

Elite Lighting : Logo, Brand & Icon Guidelines88

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Low Voltage Halogen

Low Voltage YellowCMYK - 0, 24, 94, 0RGB - 255, 196, 37#FFC425No Pantone Color

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ICONLamp Type

Elite Lighting : Logo, Brand & Icon Guidelines 89

Description, Application & Disclaimer

Low Voltage Halogen

Description: The icon represents Low Voltage Halogen lamp type.

Application: By using these colors consistently across the visual communication, they will build recognition for the Low Voltage Halogen light source while contributing to a unified look and feel.

Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Low Voltage Halogen section on the visual communications.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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ICON Lamp Type

Elite Lighting : Logo, Brand & Icon Guidelines90

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

T5 Linear Fluorescent

Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

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ICONLamp Type

Elite Lighting : Logo, Brand & Icon Guidelines 91

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

T5 Linear Fluorescent

Description: The icon represents T5 Linear Fluorescent lamp type.

Application: For use only:• Oracle Fluorescent Series• Elite Undercabinet Series

Square 721 BTBold ExtendedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Lamp Type

Elite Lighting : Logo, Brand & Icon Guidelines92

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

T8 Linear Fluorescent

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ICONLamp Type

Elite Lighting : Logo, Brand & Icon Guidelines 93

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents T8 Linear Fluorescent lamp type.

Application: For use only:• Oracle Fluorescent Series• Elite Undercabinet Series

Square 721 BTBold Extendedabcdefghijklmnopqrstu-vwxyzABCDEFGHIJKLMNO PQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

T8 Linear Fluorescent

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Proudly Assembled in America

Same Day Shipping

Wet Location

96

98

100GENERAL

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ICON General

Elite Lighting : Logo, Brand & Icon Guidelines96

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Proudly Assembled in America

Assembled in US BlueCMYK - 100, 100, 0, 20RGB - 38, 36, 123#26247BNo Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

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ICONGeneral

Elite Lighting : Logo, Brand & Icon Guidelines 97

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Proudly Assembled in America

Description: The icon represents fixtures that are assembled in America.

Application: Should be in every visual communication of products that meet this requirement.Myriad Pro - Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Myriad Pro - SemiboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON General

Elite Lighting : Logo, Brand & Icon Guidelines98

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Same day Shipping

Same Day Shipping BlueCMYK - 73, 27, 1, 11RGB - 47, 138, 190#2F8ABENo Pantone Color

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ICONGeneral

Elite Lighting : Logo, Brand & Icon Guidelines 99

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Same day Shipping

Description: The icon represents the availability for same day shipping of a product.

Application: Should be in every visual communication of products that meet this requirement.Century Gothic Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON General

Elite Lighting : Logo, Brand & Icon Guidelines100

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Wet Location

Wet Location Dark BlueCMYK - 100, 100, 0, 0RGB - 46, 49, 146#2E3192No Pantone Color

Wet Location Light BlueCMYK - 50, 0, 10, 0RGB - 116, 206, 226#74CEE2No Pantone Color

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ICONGeneral

Elite Lighting : Logo, Brand & Icon Guidelines 101

Typography Description, Application & Disclaimer

Wet Location

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents wet location approved trims.

Application: Wet Location only with lens trims or approved open trims.

Arial Black RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Century Gothic RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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UL Listed

ETL Certification

Energy Star

California Title 24

City of New York Approved

Dark Sky Friendly

104

106

108

110

112

114

COMPLIANCE

Page 108: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Compliance

Elite Lighting : Logo, Brand & Icon Guidelines104

Primary Color Palette

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

UL Mark

UL Mark for US and Canada

UL Mark for US

Type of UL Listed Compliance

UL Listed

UL RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

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ICONCompliance

Elite Lighting : Logo, Brand & Icon Guidelines 105

Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

UL Listed

Description: The icon represents UL Listed Compliance.

Application: Should be used based on listing of the product. The icon also has to follow which type of UL Listing.

For more information about UL compliance logo

Marks and Labelshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/

Marks and Labels > Downloadable UL Markshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/mark/art/

Marks and Labels > Promotion & Adver-tising Guidelineshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/promotional/

Product Certification General Guidelines and Ruleshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/promotional/mark2/

UL® is a registered trademarks of Underwriters Laboratories Inc.

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ICON Compliance

Elite Lighting : Logo, Brand & Icon Guidelines106

Primary Color PaletteColor Variations

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

ETL Certification for US and Canada

ETL Certification ETL Certification for US

ETL Certification

ETL Intertek RedCMYK - 0, 91, 76, 0RGB - 239, 62, 66#EF3E42Pantone 185

ETL Intertek BlueCMYK - 100, 72, 0, 32RGB - 0, 62, 126#00519CPantone 281

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ICONCompliance

Elite Lighting : Logo, Brand & Icon Guidelines 107

Description, Application & Disclaimer

ETL Certification

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents ETL Certification.

Application: Should be used based on listing of the product. The icon also has to follow which type of ETL Listing.

Marks > Downloadable ETL Markshttp://www.intertek.com/marks/etl/

For more information about UL compliance logo

ETL, C-ETL, C-ETL-US and Intertek are registered trademarks of Intertek Testing Services

Page 112: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Compliance

Elite Lighting : Logo, Brand & Icon Guidelines108

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Energy Star

Energy Star BlueCMYK - 100, 0, 0, 0RGB - 0, 174, 239#0099FFNo Pantone Color

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ICONCompliance

Elite Lighting : Logo, Brand & Icon Guidelines 109

Description, Application & Disclaimer

Energy Star

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents Energy Star Compliance.

Application: Should be used only on products that have been approved under the Energy Star program.

Logo download https://www.energystar.gov/index.cfm?c=news.logo

For more information about Energy Star Compliance

ENERGY STAR is a registered trademark of United States Environmental Protection Agency.

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ICON Compliance

Elite Lighting : Logo, Brand & Icon Guidelines110

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

Title 24 YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

California Title 24

Special Use

Title 24 Darker BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color

Title 24 Lighter BlueCMYK - 90, 45, 0, 0RGB - 0, 122, 193#007AC1No Pantone Color

Title 24 GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 36#BEC923No Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827No Pantone Color

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ICONCompliance

Elite Lighting : Logo, Brand & Icon Guidelines 111

Typography Description, Application & Disclaimer

California Title 24

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents California Title 24 Compliance.

Application: Should be used with products that comply with California Title 24 High Efficiency requirements.

Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Brush Script Std MdiumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~! @#$%^&*()_+{}|:”<>?

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ICON Compliance

Elite Lighting : Logo, Brand & Icon Guidelines112

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

City of New York Approved

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

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ICONCompliance

Elite Lighting : Logo, Brand & Icon Guidelines 113

Typography Description, Application & Disclaimer

City of New York Approved

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents City of New York Approved.

Application: Should be used only for approved Exit and Emergency Lighting.

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~! @#$%^&*()_+{}|:”<>?

Page 118: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Compliance

Elite Lighting : Logo, Brand & Icon Guidelines114

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Dark Sky Friendly

Dark Sky BlueCMYK - 80, 41, 30, 4RGB - 53, 124, 150#357C96No Pantone Color

Page 119: Elite Lighting: Logo + Brand & Icon Guidelines

ICONCompliance

Elite Lighting : Logo, Brand & Icon Guidelines 115

Typography Description, Application & Disclaimer

Dark Sky Friendly

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents fixtures that meet Dark Sky Compliance.

Application: For use only:• Oracle Outdoor fixtures that meet this

requirement

Present Black CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLM-NOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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Page 121: Elite Lighting: Logo + Brand & Icon Guidelines

Powered by Advance

Lutron Hi-Lume Dimming

118

120 MANUFACTURER

Page 122: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Manufacturer

Elite Lighting : Logo, Brand & Icon Guidelines118

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Powered by Advance Transformer

Advance BlueCMYK - 79, 31, 0, 0RGB - 0, 144, 208#0090D0No Pantone Color

Advance GrayCMYK - 37, 33, 33, 0RGB - 166, 160, 169#A6A09FNo Pantone Color

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ICONManufacturer

Elite Lighting : Logo, Brand & Icon Guidelines 119

Description, Application & Disclaimer

Powered by Advance Transformer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents products that use Advance Transformers.

Application: For use only:• Products that use Advance

Transformer

Advance is registered trademarks of Philips Lighting Electronics

Page 124: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Manufacturer

Elite Lighting : Logo, Brand & Icon Guidelines120

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Lutron Hi-Lume Dimming

Lutron BlueCMYK - 79, 33, 0, 0RGB - 0, 142, 211#008ED3No Pantone Color

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ICONManufacturer

Elite Lighting : Logo, Brand & Icon Guidelines 121

Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Lutron Hi-Lume Dimming

Description: The icon represents products that use Lutron Hi-Lume Dimming ballast.

Application: For use only:• Products that use Lutron Hi-Lume

Dimming ballast

Lutron and Hi-Lume are trademarks of Lutron Electronics Co., Inc

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Page 127: Elite Lighting: Logo + Brand & Icon Guidelines

2 Year Warranty

5 Year Warranty

124

126 WARRANTY

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ICON Warranty

Elite Lighting : Logo, Brand & Icon Guidelines124

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

2 Year Warranty

Warranty GreenCMYK - 83, 6, 97, 1RGB - 0, 165, 77#00A54DNo Pantone Color

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ICONWarranty

Elite Lighting : Logo, Brand & Icon Guidelines 125

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

2 Year Warranty

Description: The icon represents 2 year warranty.

Application: For use only:• Products that have minimum 2 years

warranty

Icon color can be red or green depends on the product image.

Palatino BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Warranty

Elite Lighting : Logo, Brand & Icon Guidelines126

Primary Color PaletteColor Variations

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Black Reversed out (white)

5 Year Warranty

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ICONWarranty

Elite Lighting : Logo, Brand & Icon Guidelines 127

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

5 Year Warranty

Description: The icon represents 5 years warranty.

Application: For use only:• Select Oracle Fluorescent High Bays

Icon color only black or white.Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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Pulse Start

Self Diagnostic

Full Rotation 360°

Nail To Go - Ready To Install

New Clip Design

New & Improved Bar Hangers

IC Rated

Air Shut Available

130

132

134

136

138

140

142

144

FEATURE

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ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines130

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

Black

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Pulse Start

Color

80% BlackCMYK - 0, 0, 0, 80RGB - 88, 89, 91#58595BNo Pantone Color

Pulse Start GreenCMYK - 100, 0, 50, 0RGB - 0, 169, 157#00A99DNo Pantone Color

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ICONFeature

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Typography Description, Application & Disclaimer

Pulse Start

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents a specific type of ballast.

Application: For use only:• Oracle Outdoor products that use this

ballast

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 136: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines132

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Self Diagnostic

Self Diagnostic GreenCMYK - 75, 0, 100, 25RGB - 40, 144, 59#28903BNo Pantone Color

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ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 133

Typography Description, Application & Disclaimer

Self Diagnostic

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents fixture with Self Diagnostic technology.

Application: For use only:• Exit & Emergency Lighting

Helvetica BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines134

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Full Rotation 360°

Full Rotation GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

45% BlackCMYK - 0, 0, 0, 45RGB - 157, 159, 162#9D9FA2No Pantone Color

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ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 135

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Full Rotation 360°

Description: The icon represents fixtures with 360° rotation capability.

Application: For use only:• Elite LED Linia Cove

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 140: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines136

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Nail to Go - Ready to Install

Nail To Go BlueCMYK - 88, 53, 0, 0RGB - 73, 113, 187#0071BBNo Pantone Color

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ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 137

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Nail to Go - Ready to Install

Description: The icon represents housings that include pre-installed nails.

Application: Should be used on housings that include nails on bar hangers.

Myriad Pro Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines138

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

New Clip Design

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

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ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 139

Typography Description, Application & Disclaimer

New Clip Design

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents trims that have integrated a new clip design.

Application: For use only:• Select Residential trimsMyriad Pro Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Myriad Pro RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines140

Primary Color PaletteColor Variations

Color

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Grayscale / Monochromatic

New & Improved Bar Hangers

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ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 141

Typography Description, Application & Disclaimer

New & Improved Bar Hangers

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents Elite housing with new and improved bar hangers features.

Application: For use only:• Elite Residential Housing

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ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines142

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

IC Rated

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Page 147: Elite Lighting: Logo + Brand & Icon Guidelines

ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 143

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

IC Rated

Description: The icon represents IC Rated Housing.

Application: For use only:• Any housing that can be in direct

contact with insulation

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Feature

Elite Lighting : Logo, Brand & Icon Guidelines144

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Air Shut Available

Airshut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C

Page 149: Elite Lighting: Logo + Brand & Icon Guidelines

ICONFeature

Elite Lighting : Logo, Brand & Icon Guidelines 145

Typography Description, Application & Disclaimer

Air Shut Available

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents fixtures with Air Shut features.

Application: For use only:• Elite Residential Housing

Myriad Pro RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Myriad Pro BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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HID Lamp Included

Xenon Lamp Included

Lamp Included

Lamp Not Included

Undercabinet Fluorescent Lighting

148

150

152

154

156

LAMP FEATURE

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ICON Lamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines148

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

HID lamp Included

60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color

Page 153: Elite Lighting: Logo + Brand & Icon Guidelines

ICONLamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines 149

Typography Description, Application & Disclaimer

HID Lamp Included

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents fixtures that come with the HID lamp.

Application: For use only:• Oracle Outdoor lighting products

Helvetica Neue Lt Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Lamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines150

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Xenon Lamp Included

Xenon GreenCMYK - 60, 0, 100, 0RGB - 114, 191, 68#72BF44No Pantone Color

Xenon Tinted GreenCMYK - 16, 0, 32, 0RGB - 216, 233, 189#D8E9BDNo Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Page 155: Elite Lighting: Logo + Brand & Icon Guidelines

ICONLamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines 151

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Xenon Lamp Included

Description: The icon represents fixtures that come with the Xenon lamp.

Application: For use only:• Undercabinet

Bauhaus BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Helvetica BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 156: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Lamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines152

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Lamp Included

Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Page 157: Elite Lighting: Logo + Brand & Icon Guidelines

ICONLamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines 153

Typography Description, Application & Disclaimer

Lamp Included

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents fixtures that comes with the Fluorescent lamp.

Application: For use only:• Undercabinet

Myriad Pro Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 158: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Lamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines154

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Lamp Not Included

Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Page 159: Elite Lighting: Logo + Brand & Icon Guidelines

ICONLamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines 155

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Lamp Not Included

Description: The icon represents fixtures that do not come with the Fluorescent lamp.

Application: For use only:• Undercabinet

Myriad Pro Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 160: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Lamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines156

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Undercabinet Fluorescent Lighting

60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color

40% BlackCMYK - 0, 0, 0, 40RGB - 167, 169, 172#A7A9ACNo Pantone Color

Undercabinet BlueCMYK - 58, 17, 0, 46RGB - 59, 110, 143#3B6E8FNo Pantone Color

Undercabinet GreenCMYK - 22, 0, 100, 0RGB - 190, 201, 35#BEC923No Pantone Color

Undercabinet YellowCMYK - 11, 23, 95, 2RGB - 224, 186, 45#E0BA2DNo Pantone Color

Page 161: Elite Lighting: Logo + Brand & Icon Guidelines

ICONLamp Feature

Elite Lighting : Logo, Brand & Icon Guidelines 157

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Undercabinet Fluorescent Lighting

Helvetica RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Description: The icon represents undercabinet fluorescent fixtures that come with US made ballast.

Application: For use only:• Undercabinet Fluorescent

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Retrofit Kit

Construction Type

Low Voltage Retrofit Kit Included

160

162

164HOUSING TYPE

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ICON Housing Type

Elite Lighting : Logo, Brand & Icon Guidelines160

Primary Color PaletteColor Variations

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Compact Fluorescent (CFL)

Metal Halide (HID)Incandescent

Retrofit Kit

60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color

20% BlackCMYK - 0, 0, 0, 20RGB - 209, 211, 212#D1D3D4No Pantone Color

Page 165: Elite Lighting: Logo + Brand & Icon Guidelines

ICONHousing Type

Elite Lighting : Logo, Brand & Icon Guidelines 161

Typography Description, Application & Disclaimer

Retrofit Kit

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents Retrofit Kit fixtures for various lamp types.

Application: For use only:• Maxilume Retrofit Kit based on

lamp type

Icon color only black or white.

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Housing Type

Elite Lighting : Logo, Brand & Icon Guidelines162

Primary Color PaletteColor Variations

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

New Construction Remodel

Construction Type

60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color

35% BlackCMYK - 0, 0, 0, 35RGB - 166, 166, 166#A6A6A6No Pantone Color

Page 167: Elite Lighting: Logo + Brand & Icon Guidelines

ICONHousing Type

Elite Lighting : Logo, Brand & Icon Guidelines 163

Typography Description, Application & Disclaimer

Construction Type

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents the type of construction that the luminaire will be used for.

Application: For use only:• Maxilume luminaires designed for

Remodel or New Construction application

Icon color only black or white.

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Myriad Pro - BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Housing Type

Elite Lighting : Logo, Brand & Icon Guidelines164

Primary Color PaletteColor Variations

Color

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Low Voltage Retrofit Kit Included

Grayscale / Monochromatic

Retrofit Kit BlueCMYK - 92, 59, 7, 0RGB - 0, 104, 168#0068A8No Pantone Color

Retrofit Kit YellowCMYK - 1, 18, 63, 0RGB - 253, 209, 117#FDD175No Pantone Color

Page 169: Elite Lighting: Logo + Brand & Icon Guidelines

ICONHousing Type

Elite Lighting : Logo, Brand & Icon Guidelines 165

Typography Description, Application & Disclaimer

Low Voltage Retrofit Kit Included

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents Elite Low Voltage Retrofit Kit fixtures.

Application: For use only:• Elite Low Voltage Retrofit Kit

Use grayscale variation only when color reproduction is limited.

Helvetica Neue Lt Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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Cool Beam

Sonic Beam

Shield Beam

Hydro Beam

168

170

172

174

FLUORESCENT HIGH BAYS

Page 172: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Fluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines168

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Cool Beam

High Bay CyanCMYK - 100, 0, 0, 0RGB - 0, 174, 239#00AEEFNo Pantone Color

Page 173: Elite Lighting: Logo + Brand & Icon Guidelines

ICONFluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines 169

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Cool Beam

Description: The icon represents Oracle Fluorescent Series Cool Beam Luminaires.

Application: For use only:• Oracle Fluorescent Series Cool Beam

Luminaires

Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Eurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Page 174: Elite Lighting: Logo + Brand & Icon Guidelines

ICON Fluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines170

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Sonic Beam

High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

Page 175: Elite Lighting: Logo + Brand & Icon Guidelines

ICONFluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines 171

Typography Description, Application & Disclaimer

Sonic Beam

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents Oracle Fluorescent Series Sonic Beam Luminaires.

Application: For use only:• Oracle Fluorescent Series Sonic Beam

LuminairesEurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Fluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines172

Primary Color PaletteColor Variations

Color

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Shield Beam

Grayscale / Monochromatic

High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color

45% BlackCMYK - 0, 0, 0, 45RGB - 157, 159, 162#9D9FA2No Pantone Color

Page 177: Elite Lighting: Logo + Brand & Icon Guidelines

ICONFluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines 173

Typography Description, Application & Disclaimer

Shield Beam

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents Oracle Fluorescent Series Shield Beam Luminaires.

Application: For use only:• Oracle Fluorescent Series Shield Beam

Luminaires

Use grayscale variation only when color reproduction is limited.

Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Eurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Fluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines174

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Hydro Beam

High Bay CyanCMYK - 100, 0, 0, 0RGB - 0, 174, 239#00AEEFNo Pantone Color

High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color

Page 179: Elite Lighting: Logo + Brand & Icon Guidelines

ICONFluorescent High Bays

Elite Lighting : Logo, Brand & Icon Guidelines 175

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Hydro Beam

Description: The icon represents Oracle Fluorescent Series Hydro Beam Luminaires.

Application: For use only:• Oracle Fluorescent Series Hydro Beam

Luminaires

Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Eurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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Air-Shut California Title 24 - Inside Label

Air-Shut - Inside Label

Air-Shut - Outside Label

Retrofit Packaging Elements

178

180

182

184

PACKAGING ANDLABELING

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ICON Packaging & Labeling

Elite Lighting : Logo, Brand & Icon Guidelines178

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Air-Shut with California Title 24 - Inside Label

Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C

Page 183: Elite Lighting: Logo + Brand & Icon Guidelines

ICONPackaging & Labeling

Elite Lighting : Logo, Brand & Icon Guidelines 179

Typography Description, Application & Disclaimer

Air-Shut with California Title 24 - Inside Label

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icon represents fixture with Air-Shut features and Title 24 Compliant.

Application: For use only:• Elite Residential Housing - Inside LabelCentury Gothic Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Packaging & Labeling

Elite Lighting : Logo, Brand & Icon Guidelines180

Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Air-Shut - Inside Label

Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C

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ICONPackaging & Labeling

Elite Lighting : Logo, Brand & Icon Guidelines 181

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Air-Shut - Inside Label

Description: The icon represents fixture with Air-Shut features.

Application: For use only:• Elite Residential Housing - Inside LabelCentury Gothic Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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ICON Packaging & Labeling

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Primary Color PaletteColor Variations

Grayscale / Monochromatic Reversed out (white)

BlackColor

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Air-Shut - Outside Label

CMYK - 0, 0, 0, 47RGB - 136, 136, 136#888888No Pantone Color

Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C

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ICONPackaging & Labeling

Elite Lighting : Logo, Brand & Icon Guidelines 183

Typography Description, Application & Disclaimer

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Air-Shut - Outside Label

Description: The icon represents fixtures with Air-Shut features.

Application: For use only:• Elite Residential Housing - Outside

Label

Century Gothic BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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Primary Color PaletteColor Variations

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Dimmable

LED Retrofit Aperture

Life 50,000 Hours

Retrofit Packaging Elements

Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U

Elite LED 6” BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color

Elite LED 5” BlueCMYK - 100, 31, 8, 38RGB - 0, 93, 135#005D87No Pantone Color

Elite LED 4” GreenCMYK - 65, 25, 100, 8RGB - 102, 144, 611#66903DNo Pantone Color

Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U

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Typography Description, Application & Disclaimer

Retrofit Packaging Elements

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.

This icon only functions as a visual identifier or visual description guide.

Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Description: The icons represents apertures, life span and dimmable features for Elite LED luminaires.

Application: For use only:• All Elite LED luminaires that it may

apply to

Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?

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Color Palettes 188 INDEX

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INDEX Color Palettes

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Elite RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Maxilume RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

Maxilume BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

Fusion GrayCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466Pantone Cool Gray 11

75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color

WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color

60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color

80% BlackCMYK - 0, 0, 0, 80RGB - 88, 89, 91#58595BNo Pantone Color

45% BlackCMYK - 0, 0, 0, 45RGB - 157, 159, 162#9D9FA2No Pantone Color

20% BlackCMYK - 0, 0, 0, 20RGB - 209, 211, 212#D1D3D4No Pantone Color

35% BlackCMYK - 0, 0, 0, 35RGB - 166, 166, 166#A6A6A6No Pantone Color

Advance GrayCMYK - 37, 33, 33, 0RGB - 166, 160, 169#A6A09FNo Pantone Color

RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

City of New York RedCMYK - 100, 72, 0, 32RGB - 0, 62, 126#00519CPantone 281

ETL Intertek RedCMYK - 0, 91, 76, 0RGB - 239, 62, 66#EF3E42Pantone 185

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INDEXColor Palettes

Elite Lighting : Logo, Brand & Icon Guidelines 189

Elite YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U

Oracle RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24Pantone Red 032C

Fusion OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827Pantone Orange 021

Fluorescent GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 35#BEC923No Pantone Color

Incandescent OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#F7941ENo Pantone Color

Low Voltage YellowCMYK - 0, 24, 94, 0RGB - 255, 196, 37#FFC425No Pantone Color

UL RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color

OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827No Pantone Color

Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C

Undercabinet YellowCMYK - 11, 23, 95, 2RGB - 224, 186, 45#E0BA2DNo Pantone Color

Title 24 YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color

Retrofit Kit YellowCMYK - 1, 18, 63, 0RGB - 253, 209, 117#FDD175No Pantone Color

Full Rotation GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

Title 24 GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 36#BEC923No Pantone Color

Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color

Xenon GreenCMYK - 60, 0, 100, 0RGB - 114, 191, 68#72BF44No Pantone Color

Xenon Tinted GreenCMYK - 16, 0, 32, 0RGB - 216, 233, 189#D8E9BDNo Pantone Color

Undercabinet GreenCMYK - 22, 0, 100, 0RGB - 190, 201, 35#BEC923No Pantone Color

Pulse Start GreenCMYK - 100, 0, 50, 0RGB - 0, 169, 157#00A99DNo Pantone Color

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INDEX Color Palettes

Elite Lighting : Logo, Brand & Icon Guidelines190

Undercabinet BlueCMYK - 58, 17, 0, 46RGB - 59, 110, 143#3B6E8FNo Pantone Color

Same Day Shipping BlueCMYK - 73, 27, 1, 11RGB - 47, 138, 190#2F8ABENo Pantone Color

ETL Intertek BlueCMYK - 100, 72, 0, 32RGB - 0, 62, 126#00519CPantone 281

Title 24 Darker BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color

Title 24 Lighter BlueCMYK - 90, 45, 0, 0RGB - 0, 122, 193#007AC1No Pantone Color

Advance BlueCMYK - 79, 31, 0, 0RGB - 0, 144, 208#0090D0No Pantone Color

Lutron BlueCMYK - 79, 33, 0, 0RGB - 0, 142, 211#008ED3No Pantone Color

Elite LED 6” BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color

Elite LED 5” BlueCMYK - 100, 31, 8, 38RGB - 0, 93, 135#005D87No Pantone Color

Nail To Go BlueCMYK - 88, 53, 0, 0RGB - 73, 113, 187#0071BBNo Pantone Color

Retrofit Kit BlueCMYK - 92, 59, 7, 0RGB - 0, 104, 168#0068A8No Pantone Color

High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color

Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U

Oracle BlueCMYK - 100, 78, 0, 54RGB - 0, 36, 93#00245DPantone 2767M

Oracle Light GreenCMYK - 50, 0, 100, 25RGB - 109, 157, 49#6D9D31No Pantone Color

Oracle GreenCMYK - 75, 0, 100, 59RGB - 40, 144, 59#28903BNo Pantone Color

Self Diagnostic GreenCMYK - 75, 0, 100, 25RGB - 40, 144, 59#28903BNo Pantone Color

Warranty GreenCMYK - 83, 6, 97, 1RGB - 0, 165, 77#00A54DNo Pantone Color

Elite LED 4” GreenCMYK - 65, 25, 100, 8RGB - 102, 144, 611#66903DNo Pantone Color

Dark Sky BlueCMYK - 80, 41, 30, 4RGB - 53, 124, 150#357C96No Pantone Color

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INDEXColor Palettes

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Assembled in US BlueCMYK - 100, 100, 0, 20RGB - 38, 36, 123#26247BNo Pantone Color

Wet Location Dark BlueCMYK - 100, 100, 0, 0RGB - 46, 49, 146#2E3192No Pantone Color

Wet Location Light BlueCMYK - 50, 0, 10, 0RGB - 116, 206, 226#74CEE2No Pantone Color

High Bay CyanCMYK - 100, 0, 0, 0RGB - 0, 174, 239#00AEEFNo Pantone Color

Metal Halide PurpleCMYK - 72, 89, 9, 1RGB - 104, 64, 141#68408DNo Pantone Color

Energy Star BlueCMYK - 100, 0, 0, 0RGB - 0, 174, 239#0099FFNo Pantone Color

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