elite lighting: logo + brand & icon guidelines
DESCRIPTION
Elite Lighting: Logo + Brand & Icon GuidelinesTRANSCRIPT
1st Edition - Volume 1 - December 2010© 2002-2010 Elite Lighting Logo & Icons created by Honorio “Bong” Rivera
Art Direction & Layout by Michael Matunry
Copywriter byEdgar Gutierrez
Identity GuidelinesElite Lighting
Maxilume Architectural Lighting
Elite LED Lighting
Oracle Lighting
Fusion Lighting
Logo Applications
Icon GuidelinesLamp Type
Compact Fluorescent( CFL)
Metal Halide
Incandescent
Low Voltage Halogen
T5 Linear Fluorescent
T8 Linear Fluorescent
General
Proudly Assembled in America
Same Day Shipping
Wet Location
Compliance
UL Listed
ETL Certification
Energy Star
3
15
28
41
61
73
79
81
82
84
86
88
90
92
95
96
98
100
103
104
106
108
TABLE OF CONTENT
California Title 24
City of New York Approved
Dark Sky Friendly
Manufacturer
Powered by Advance
Lutron Hi-Lume Dimming
Warranty
2 Year Warranty
5 Year Warranty
Feature
Pulse Start
Self Diagnostic
Full Rotation 360°
Nail To Go - Ready To Install
New Clip Design
New & Improved Bar Hangers
Air Shut Available
IC Rated
Lamp Feature
HID Lamp Included
Xenon Lamp Included
Lamp Included
Lamp Not Included
Undercabinet Fluorescent Lighting
Housing Type
Retrofit Kit
Construction Type
Low Voltage Retrofit Kit Included
Fluorescent High Bays
Cool Beam
Sonic Beam
Shield Beam
Hydro Beam
Packaging & Labeling
Air-Shut California Title 24 - Inside Label
Air-Shut - Inside Label
Air-Shut - Outside Label
Retrofit Packaging Elements
IndexColor Palettes
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188
Elite Lighting Logo
Primary Color
Clear Space and Minimum Size
Primary Color Palette
Typography
Background Control
Logo Misuse
Primary Logo with Website Tagline
Clear Space and Minimum Size
Secondary Logo
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ELITE LIGHTINGIDENTITY GUIDELINES
Elite Lighting : Logo, Brand & Icon Guidelines 5
LOGO + BRANDElite Lighting
Elite Lighting Logo
The logo is a unique piece of artwork that has been designed specifically for Elite Lighting, and it must appear in every Elite Lighting communication.
The logo is a key brand asset, and must be respected whenever it is used.
Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
EliteWordmark Elite Lighting
Logo
Elite “e” icon
website tagline (optional)
LOGO + BRAND Elite Lighting
Elite Lighting : Logo, Brand & Icon Guidelines6
Primary Logo
The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.
The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.
Aim to avoid a background of varied colors, and in any case one that does not go with red or yellow.
The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Black Grayscale Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines 7
LOGO + BRANDElite Lighting
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.
Clear Space and Minimum Size
0.3”
full width
fullheight
LOGO + BRAND Elite Lighting
Elite Lighting : Logo, Brand & Icon Guidelines8
Color is a key component of the visual identity.
If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite Lighting.
The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.
Primary Color Palette
Elite YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
Elite RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Elite Lighting : Logo, Brand & Icon Guidelines 9
LOGO + BRANDElite Lighting
Century Gothic BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Bauhaus MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography
Typography is another essential piece of the identity system.
The consistent use of the selected typeface families throughout Elite Lighting applications adds greatly to a cohesive visual style.
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
LOGO + BRAND Elite Lighting
Elite Lighting : Logo, Brand & Icon Guidelines10
Background Control
The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.
The full-color logo features well against white, as well as photographic back-grounds that provide significant contrast.
The grayscale and one-color reverse variations also reproduce well against white.
The reversed out logo should only be used in the event that:• Red or yellow is the only color
available• The logo needs to be placed over
dark colors, including photographs
Elite Lighting : Logo, Brand & Icon Guidelines 11
LOGO + BRANDElite Lighting
Logo Misuse
DO NOT use as a motif of graphic design element
DO NOT rearrange the element of logo
DO NOT change the logo orientation
DO NOT distort or stretch the logo
DO NOT outline the logo
DO NOT use with insufficient color contrast
DO NOT retype set the logo
DO NOT change the color of logo
Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.
The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
LOGO + BRAND Elite Lighting
Elite Lighting : Logo, Brand & Icon Guidelines12
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.
Primary Logo with Website Tagline
Black Grayscale Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines 13
LOGO + BRANDElite Lighting
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3px, all in caps with 50px kerning.
Clear Space and Minimum Size
0.3”
full width
fullheight
LOGO + BRAND Elite Lighting
Elite Lighting : Logo, Brand & Icon Guidelines14
These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible.
When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark.
This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.
Secondary Logo
Reversed out (white)
Grayscale
Black
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Architectural Lighting Logo
Primary Logo
Clear Space and Minimum Size
Primary Logo Color Palette
Typography
Background Control
Logo Misuse
Primary Logo with Website Tagline
Clear Space and Minimum Size
Alternate Use of Logo as an Icon
Alternate Logo: Maxilume LED
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MAXILUMEIDENTITY GUIDELINES
17
LOGO + BRANDMaxilume Architectural Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Achitectural Lighting Logo
The logo is a unique piece of artwork that has been designed specifically for Maxilume Architectural Lighting, and it must appear in every Maxilume Architectural Lighting communication.
The logo is a key brand asset, and must be respected whenever it is used.
Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
MaxilumeWordmark Maxilume
Logo
website tagline (optional)
LOGO + BRAND Maxilume Architectural Lighting
18 Elite Lighting : Logo, Brand & Icon Guidelines
Primary Logo
The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.
The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.
Aim to avoid a background of varied colors, and in any case one that does not go with red or black.
The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Black Grayscale Reversed out (white)
19
LOGO + BRANDMaxilume Architectural Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.2’’ in height, as shown in the right.
Clear Space and Minimum Size
0.2”
full width
fullheight
LOGO + BRAND Maxilume Architectural Lighting
20 Elite Lighting : Logo, Brand & Icon Guidelines
Primary Logo Color Palette
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
Maxilume RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
Maxilume BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Color is a key component of the visual identity.
If the primary logo color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Maxilume Architectural Lighting.
The colors of the primary logo palette can be used for text, color fields, backgrounds, rules and other graphic devices.
21
LOGO + BRANDMaxilume Architectural Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Typography
Arial Black RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography is another essential piece of the identity system.
The consistent use of the selected typeface families throughout Maxilume Architectural Lighting applications adds greatly to a cohesive visual style.
LOGO + BRAND Maxilume Architectural Lighting
22 Elite Lighting : Logo, Brand & Icon Guidelines
Background Control
The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.
The full-color logo features well against white, as well as photographic back-grounds that provide significant contrast.
The grayscale and one-color reverse variations also reproduce well against white.
The reversed out logo should only be used in the event that:• Red or black is the only color
available• The logo needs to be placed over
dark colors, including photographs
23
LOGO + BRANDMaxilume Architectural Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Logo Misuse
DO NOT retype set the logo
DO NOT change the color of logo, unless the logo is used as an icon.
DO NOT use as a motif of graphic design element
DO NOT rearrange the element of logo, unless the logo is used as an icon.
DO NOT change the logo orientation
DO NOT use with insufficient color contrast
DO NOT distort or stretch the logo
DO NOT outline the logo
Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.
The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
If using the logo as an icon, refer to section: Alternate Use of Logo as an Icon .
LOGO + BRAND Maxilume Architectural Lighting
24 Elite Lighting : Logo, Brand & Icon Guidelines
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the Maxilume Arcitectural Lighting primary logo.
Primary Logo with Website Tagline
Black Grayscale Reversed out (white)
25
LOGO + BRANDMaxilume Architectural Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3px, all in caps with 200px kerning.
Clear Space and Minimum Size
0.2”
full width
fullheight
LOGO + BRAND Maxilume Architectural Lighting
26 Elite Lighting : Logo, Brand & Icon Guidelines
Alternate Use of Logo as an Icon
There are instances where the logo can be used as an icon to identify lamp type color. In these cases only the word “MAXILUME” can be use and any other text or tagline must be removed.
When using the logo as an icon, the color palettes shown here will represent each lamp type accordingly. These color palettes must only be used for each specific lamp type.
The generic icon can be used in conjunction with other lamp type color palettes.
Maxilume RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
Logo as an icon - “Generic”
Icon for LED Lamp Types
Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U
Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U
27
LOGO + BRANDMaxilume Architectural Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Alternate Use of Logo as an Icon
Fluorescent GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 35#BEC923No Pantone Color
Icon for Compact Fluorescent (CFL) Lamp Type
Icon for Metal Halide/CMH/HID Lamp Type
Metal Halide PurpleCMYK - 72, 89, 9, 1RGB - 104, 64, 141#68408DNo Pantone Color
Icon for Incandescent Lamp Type
Incandescent OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#F7941ENo Pantone Color
Icon for Low Voltage Halogen Lamp Type
Low Voltage YellowCMYK - 0, 24, 94, 0RGB - 255, 196, 37#FFC425No Pantone Color
LOGO + BRAND Maxilume Architectural Lighting
28 Elite Lighting : Logo, Brand & Icon Guidelines
These alternate logos can be used to emphasize green products with LED and Compact Fluorescent light sources in marketing and promotional material such as flyers, posters, banners, e-mail marketing (e-blast) and others.
However, if it to be used in catalog books,it can only be implemented in the LED light source section.
These alternative logos should be used sparingly. The primary logo ( black and red) is preferred and should be used whenever possible.
Alternate Logo: Maxilume LED
Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U
Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
Elite ED Lighting Logo
Primary Logo
Clearspace and Minimum size
Primary Color Palette
Typography
Background Control
Logo Misuse
Primary Logo with Website Tagline
Clearspace and Minimum size
Secondary Logo
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ELITE LEDIDENTITY GUIDELINES
31
LOGO + BRANDElite LED Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
The logo is a unique piece of artwork that has been designed specifically for Elite LED Lighting, and it must appear in every Elite LED Lighting communication.
The logo is a key brand asset, and must be respected whenever it is used.
Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
Elite LED Lighting Logo
EliteWordmark
Elite LEDLogo
Elite “e” icon
leaf icon
website tagline (optional)
LOGO + BRAND Elite LED Lighting
32 Elite Lighting : Logo, Brand & Icon Guidelines
Primary Logo
The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.
The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.
Aim to avoid a background of varied colors, and in any case one that does not go with blue or green.
The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Black Grayscale Reversed out (white)
33
LOGO + BRANDElite LED Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.
Clear Space and Minimum Size
0.3”
full width
fullheight
LOGO + BRAND Elite LED Lighting
34 Elite Lighting : Logo, Brand & Icon Guidelines
The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.
Primary Color Palette
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U
Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Color is a key component of the visual identity.
If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite LED Lighting.
The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.
Wherever possible the logo should be printed using the PANTONE® color standards or the logo may be reproduced using the four-color process, as indicated on the right.
35
LOGO + BRANDElite LED Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Typography is another essential piece of the identity system.
The consistent use of the selected typeface families throughout Elite LED Lighting applications adds greatly to a cohesive visual style.
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Century Gothic BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Bauhaus MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography
LOGO + BRAND Elite LED Lighting
36 Elite Lighting : Logo, Brand & Icon Guidelines
Background Control
The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.
The full-color logo features well against white, as well as photographic back-grounds that provide significant contrast.
The grayscale and one-color reverse variations also reproduce well against white and black.
The reversed out logo should only be used in the event that:• blue or green is the only color
available• the logo needs to be placed over
dark colors, including photographs
37
LOGO + BRANDElite LED Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
LED LIGHTING
Logo Misuse
DO NOT use as a motif of graphic design element
DO NOT rearrange the element of logo
DO NOT change the logo orientation
DO NOT use with insufficient color contrast
DO NOT distort or stretch the logo
DO NOT outline the logo
DO NOT retype set the logo
DO NOT change the color of logo
Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.
The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
LOGO + BRAND Elite LED Lighting
38 Elite Lighting : Logo, Brand & Icon Guidelines
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the Elite LED Lighting primary logo.
Primary Logo with Website Tagline
Black Grayscale Reversed out (white)
39
LOGO + BRANDElite LED Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3px, all in caps with 20px kerning.
Clear Space and Minimum Size
0.3”
full width
fullheight
LOGO + BRAND Elite LED Lighting
40 Elite Lighting : Logo, Brand & Icon Guidelines
Reversed out (white)
Grayscale
Black
Secondary Logo
These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible.
When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark.
This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Oracle Lighting Logo
Primary Logo
Clear Space and Minimum Size
Primary Color Palette
Typography
Background Control
Logo Misuse
Primary Color with Website Tagline
Clear Space and Minimum Size
Alternate Logo: Oracle Fluorescent
Clear Space and Minimum Size
Alternate Logo: Oracle Fluorescent w/ Website Tagline
Clear Space and Minimum Size
Alternate Logo: Oracle HID
Clear Space and Minimum Size
Alternate Logo: Oracle HID w/ Website Tagline
Clear Space and Minimum Size
Alternate Logo: Energy Efficiency Products
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ORACLE LIGHTINGIDENTITY GUIDELINES
43
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Lighting Logo
The logo is a unique piece of artwork that has been designed specifically for Oracle Lighting, and it must appear in every Oracle Lighting communication.
The logo is a key brand asset, and must be respected whenever it is used.
Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
Oracle Wordmark Oracle
Logo
website tagline (optional)
LOGO + BRAND Oracle Lighting
44 Elite Lighting : Logo, Brand & Icon Guidelines
The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the alternative logo.
The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.
Aim to avoid a background of varied colors, and in any case one that does not go with red or blue.
The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Primary Logo
Reversed out (white)
Grayscale
Black
45
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear and minimum size
0.25”
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.
full width
fullheight
LOGO + BRAND Oracle Lighting
46 Elite Lighting : Logo, Brand & Icon Guidelines
Primary Color Palette
The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.
Oracle RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24Pantone Red 032C
Oracle BlueCMYK - 100, 78, 0, 54RGB - 0, 36, 93#00245DPantone 2767M
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Color is a key component of the visual identity.
If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Oracle Lighting.
The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.
Wherever possible the logo should be printed using the PANTONE® color standards or the logo may be reproduced using the four-color process, as indicated on the right.
47
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Square 721 BTBold Extendedabcdefghijklmnopqrstu-vwxyzABCDEFGHIJKLM-NOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography is another essential piece of the identity system.
The consistent use of the selected typeface families throughout Oracle Lighting applications adds greatly to a cohesive visual style.
LOGO + BRAND Oracle Lighting
48 Elite Lighting : Logo, Brand & Icon Guidelines
Background Control
The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.
The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast.
The grayscale and one-color reverse variations also reproduce well against white and black.
The reversed out logo should only be used in the event that:• red or blue is the only color
available• the logo needs to be placed over dark
colors, including photographs
49
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Logo Misuse
L I G H T I N G
DO NOT retype set the logo
DO NOT change the color of logo
DO NOT use as a motif of graphic design element
DO NOT rearrange the element of logo
DO NOT change the logo orientation
DO NOT use with insufficient color contrast
DO NOT distort or stretch the logo
DO NOT outline the logo
Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.
The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
LOGO + BRAND Oracle Lighting
50 Elite Lighting : Logo, Brand & Icon Guidelines
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the Oracle Lighting primary logo.
Primary Logo with Website Tagline
Black Grayscale Reversed out (white)
51
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3.5px, all in caps with 200px kerning.
Clear Space and Minimum Size
0.25”
full width
fullheight
LOGO + BRAND Oracle Lighting
52 Elite Lighting : Logo, Brand & Icon Guidelines
Alternative Logo: Oracle Fluorescent
Reversed out (white)
Grayscale
Black
These alternate logos can be used to emphasize Fluorescent light sources in Oracle product lines.
These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.
53
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear Space and Minimum Size
0.25”
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.
full width
fullheight
LOGO + BRAND Oracle Lighting
54 Elite Lighting : Logo, Brand & Icon Guidelines
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Logo with Website Tagline
Black Grayscale Reversed out (white)
55
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear Space and Minimum Size
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3px, all in caps with 200px kerning.
0.25”
full width
fullheight
LOGO + BRAND Oracle Lighting
56 Elite Lighting : Logo, Brand & Icon Guidelines
These alternate logos can be used to emphasize HID light sources in Oracle outdoor product lines.
These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.
Alternate Logo: Oracle HID
Reversed out (white)
Grayscale
Black
57
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear Space and Minimum Size
0.25”
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.
full width
fullheight
LOGO + BRAND Oracle Lighting
58 Elite Lighting : Logo, Brand & Icon Guidelines
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Alternate Logo: Oracle HID with Website Tagline
Black Grayscale Reversed out (white)
59
LOGO + BRANDOracle Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear Space and Minimum Size
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3px, all in caps with 200px kerning.
0.25”
full width
fullheight
LOGO + BRAND Oracle Lighting
60 Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Light GreenCMYK - 50, 0, 100, 25RGB - 109, 157, 49#6D9D31No Pantone Color
Oracle GreenCMYK - 75, 0, 100, 59RGB - 40, 144, 59#28903BNo Pantone Color
These alternate logos can be used to emphasize energy efficient products with LED and Compact Fluorescent light sources in marketing and promotional material found in the Oracle Lighting product line.
However, these alternate logos are not to be used on the packaging design.
These alternate logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.
This logo is to follow the same standard for clear space and minimum size, background control, logo misuse as in the primary logo and primary logo with website tagline.
Alternate Logo: Energy Efficiency Products
Fusion Lighting Logo
Primary Logo
Clear Space and Minimum Size
Primary Color Palette
Typography
Background Control
Logo Misuse
Primary Logo with Website Tagline
Clear Space and Minimum Size
63
64
65
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FUSION LIGHTINGIDENTITY GUIDELINES
63
LOGO + BRANDFusion Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Fusion Lighting Logo
The logo is a unique piece of artwork that has been designed specifically for Fusion Lighting, and it must appear in every Fusion Lighting communication.
The logo is a key brand asset, and must be respected whenever it is used.
Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
Fusion Wordmark Fusion
LightingLogo
Fusion “O” icon
website tagline (optional)
LOGO + BRAND Fusion Lighting
64 Elite Lighting : Logo, Brand & Icon Guidelines
Primary Logo
Black Grayscale Reversed out (white)
The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo.
The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background.
Aim to avoid a background of varied colors, and in any case one that does not go with orange and gray
The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
65
LOGO + BRANDFusion Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “n” in the “fusion” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.
Clear Space and Minimum Size
0.3”
full width
fullheight
LOGO + BRAND Fusion Lighting
66 Elite Lighting : Logo, Brand & Icon Guidelines
Primary Color Palette
The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.
Fusion GrayCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466Pantone Cool Gray 11
Fusion OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827Pantone Orange 021
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Color is a key component of the visual identity.
If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Elite Lighting.
The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.
Wherever possible the logo should be printed using the PANTONE® color standards or the logo may be reproduced using the four-color process, as indicated on the right.
67
LOGO + BRANDFusion Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Myriad Pro RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Arial Black RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Typography is another essential piece of the identity system.
The consistent use of the selected typeface families throughout Fusion Lighting applications adds greatly to a cohesive visual style.
LOGO + BRAND Fusion Lighting
68 Elite Lighting : Logo, Brand & Icon Guidelines
Background Control
Color with white outlineThe reversed out logo should only be used if the background is orange, other than that SHOULD use reversed out (white)
The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application.
The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast.
Refer to the Color Variations section for more information.
69
LOGO + BRANDFusion Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
Logo Misuse
DO NOT use as a motif of graphic design element
DO NOT rearrange the element of logo
DO NOT change the logo orientation
DO NOT use the logo with color background
DO NOT distort or stretch the logo
DO NOT outline the logo
by MAXILUME
DO NOT retype set the logo
DO NOT change the color of logo
Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself.
The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
LOGO + BRAND Fusion Lighting
70 Elite Lighting : Logo, Brand & Icon Guidelines
The website name tagline under the logo will help the customer remember both the brand and the website name.
It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases.
This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Primary Logo with Website Tagline
Black Grayscale Reversed out (white)
71
LOGO + BRANDFusion Lighting
Elite Lighting : Logo, Brand & Icon Guidelines
This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
Website tagline minimum font size is 3.5px, all in caps with 100px kerning.
Clear Space and Minimum Size
0.3”
full width
fullheight
Elite Lighting : Logo, Brand & Icon Guidelines
All Logos Together
Clear Space and Minimum Size
All Logos Together with Website Tagline
Clear Space and Minimum Size
74
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IDENTITY APPLICATION
LOGO + BRAND All Logo Applications
74 Elite Lighting : Logo, Brand & Icon Guidelines
All Logos Together
Positioning:If all logos are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting.
The positions must stay in the same order, regardless of what logos are used.
75
LOGO + BRANDAll Logo Applications
Elite Lighting : Logo, Brand & Icon Guidelines
Clear Space and Minimum Size
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.
0.2”0.25”0.3”
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.
LOGO + BRAND All Logo Applications
76 Elite Lighting : Logo, Brand & Icon Guidelines
All Logos Together with Website Tagline
Positioning:If all logos with website tagline are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting.
The positions must stay in the same order, regardless of what logos are used.
77
LOGO + BRANDAll Logo Applications
Elite Lighting : Logo, Brand & Icon Guidelines
Clear Space and Minimum Size
0.2”0.25”0.3”
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.
ICON GUIDELINES
Lamp Type
General
Compliance
Manufacturer
Warranty
Feature
Lamp Feature
Housing Type
Fluorescent High Bays
Packaging & Labeling
81
95
103
117
123
129
147
159
167
177
LAMP TYPES
Compact Fluorescent( CFL)
Metal Halide
Incandescent
Low Voltage Halogen
T5 Linear Fluorescent
T8 Linear Fluorescent
82
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86
88
90
92
ICON Lamp Type
Elite Lighting : Logo, Brand & Icon Guidelines82
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Compact Fluorescent (CFL)
Fluorescent GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 35#BEC923No Pantone Color
ICONLamp Type
Elite Lighting : Logo, Brand & Icon Guidelines 83
Description, Application & Disclaimer
Compact Fluorescent (CFL)
Description: The icon represents Compact Fluorescent (CFL) lamp type.
Application: By using these colors consistently across the visual communication, they will build recognition for the Compact Fluorescent light source while contributing to a unified look and feel.
Disclaimer:The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Compact Fluorescent section on the visual communications.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
ICON Lamp Type
Elite Lighting : Logo, Brand & Icon Guidelines84
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Metal Halide
Metal Halide PurpleCMYK - 72, 89, 9, 1RGB - 104, 64, 141#68408DNo Pantone Color
ICONLamp Type
Elite Lighting : Logo, Brand & Icon Guidelines 85
Description, Application & Disclaimer
Metal Halide
Description: The icon represents Metal Halide lamp type.
Application: By using these colors consistently across the visual communication, they will build recognition for the Metal Halide light source while contributing to a unified look and feel.
Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Metal Halide section on the visual communications.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
ICON Lamp Type
Elite Lighting : Logo, Brand & Icon Guidelines86
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Incandescent
Incandescent OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#F7941ENo Pantone Color
ICONLamp Type
Elite Lighting : Logo, Brand & Icon Guidelines 87
Description, Application & Disclaimer
Incandescent
Description: The icon represents Incandescent lamp type.
Application: By using these colors consistently across the visual communication, they will build recognition for the Incandescent light source while contributing to a unified look and feel.
Disclaimer:The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Incandescent section on the visual communications.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
ICON Lamp Type
Elite Lighting : Logo, Brand & Icon Guidelines88
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Low Voltage Halogen
Low Voltage YellowCMYK - 0, 24, 94, 0RGB - 255, 196, 37#FFC425No Pantone Color
ICONLamp Type
Elite Lighting : Logo, Brand & Icon Guidelines 89
Description, Application & Disclaimer
Low Voltage Halogen
Description: The icon represents Low Voltage Halogen lamp type.
Application: By using these colors consistently across the visual communication, they will build recognition for the Low Voltage Halogen light source while contributing to a unified look and feel.
Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Low Voltage Halogen section on the visual communications.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
ICON Lamp Type
Elite Lighting : Logo, Brand & Icon Guidelines90
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
T5 Linear Fluorescent
Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONLamp Type
Elite Lighting : Logo, Brand & Icon Guidelines 91
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
T5 Linear Fluorescent
Description: The icon represents T5 Linear Fluorescent lamp type.
Application: For use only:• Oracle Fluorescent Series• Elite Undercabinet Series
Square 721 BTBold ExtendedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Lamp Type
Elite Lighting : Logo, Brand & Icon Guidelines92
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
T8 Linear Fluorescent
ICONLamp Type
Elite Lighting : Logo, Brand & Icon Guidelines 93
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents T8 Linear Fluorescent lamp type.
Application: For use only:• Oracle Fluorescent Series• Elite Undercabinet Series
Square 721 BTBold Extendedabcdefghijklmnopqrstu-vwxyzABCDEFGHIJKLMNO PQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
T8 Linear Fluorescent
Proudly Assembled in America
Same Day Shipping
Wet Location
96
98
100GENERAL
ICON General
Elite Lighting : Logo, Brand & Icon Guidelines96
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Proudly Assembled in America
Assembled in US BlueCMYK - 100, 100, 0, 20RGB - 38, 36, 123#26247BNo Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONGeneral
Elite Lighting : Logo, Brand & Icon Guidelines 97
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Proudly Assembled in America
Description: The icon represents fixtures that are assembled in America.
Application: Should be in every visual communication of products that meet this requirement.Myriad Pro - Bold
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Myriad Pro - SemiboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON General
Elite Lighting : Logo, Brand & Icon Guidelines98
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Same day Shipping
Same Day Shipping BlueCMYK - 73, 27, 1, 11RGB - 47, 138, 190#2F8ABENo Pantone Color
ICONGeneral
Elite Lighting : Logo, Brand & Icon Guidelines 99
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Same day Shipping
Description: The icon represents the availability for same day shipping of a product.
Application: Should be in every visual communication of products that meet this requirement.Century Gothic Bold
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON General
Elite Lighting : Logo, Brand & Icon Guidelines100
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Wet Location
Wet Location Dark BlueCMYK - 100, 100, 0, 0RGB - 46, 49, 146#2E3192No Pantone Color
Wet Location Light BlueCMYK - 50, 0, 10, 0RGB - 116, 206, 226#74CEE2No Pantone Color
ICONGeneral
Elite Lighting : Logo, Brand & Icon Guidelines 101
Typography Description, Application & Disclaimer
Wet Location
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents wet location approved trims.
Application: Wet Location only with lens trims or approved open trims.
Arial Black RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Century Gothic RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
UL Listed
ETL Certification
Energy Star
California Title 24
City of New York Approved
Dark Sky Friendly
104
106
108
110
112
114
COMPLIANCE
ICON Compliance
Elite Lighting : Logo, Brand & Icon Guidelines104
Primary Color Palette
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
UL Mark
UL Mark for US and Canada
UL Mark for US
Type of UL Listed Compliance
UL Listed
UL RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONCompliance
Elite Lighting : Logo, Brand & Icon Guidelines 105
Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
UL Listed
Description: The icon represents UL Listed Compliance.
Application: Should be used based on listing of the product. The icon also has to follow which type of UL Listing.
For more information about UL compliance logo
Marks and Labelshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/
Marks and Labels > Downloadable UL Markshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/mark/art/
Marks and Labels > Promotion & Adver-tising Guidelineshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/promotional/
Product Certification General Guidelines and Ruleshttp://www.ul.com/global/eng/pages/corpo-rate/aboutul/ulmarks/promotional/mark2/
UL® is a registered trademarks of Underwriters Laboratories Inc.
ICON Compliance
Elite Lighting : Logo, Brand & Icon Guidelines106
Primary Color PaletteColor Variations
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
ETL Certification for US and Canada
ETL Certification ETL Certification for US
ETL Certification
ETL Intertek RedCMYK - 0, 91, 76, 0RGB - 239, 62, 66#EF3E42Pantone 185
ETL Intertek BlueCMYK - 100, 72, 0, 32RGB - 0, 62, 126#00519CPantone 281
ICONCompliance
Elite Lighting : Logo, Brand & Icon Guidelines 107
Description, Application & Disclaimer
ETL Certification
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents ETL Certification.
Application: Should be used based on listing of the product. The icon also has to follow which type of ETL Listing.
Marks > Downloadable ETL Markshttp://www.intertek.com/marks/etl/
For more information about UL compliance logo
ETL, C-ETL, C-ETL-US and Intertek are registered trademarks of Intertek Testing Services
ICON Compliance
Elite Lighting : Logo, Brand & Icon Guidelines108
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Energy Star
Energy Star BlueCMYK - 100, 0, 0, 0RGB - 0, 174, 239#0099FFNo Pantone Color
ICONCompliance
Elite Lighting : Logo, Brand & Icon Guidelines 109
Description, Application & Disclaimer
Energy Star
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents Energy Star Compliance.
Application: Should be used only on products that have been approved under the Energy Star program.
Logo download https://www.energystar.gov/index.cfm?c=news.logo
For more information about Energy Star Compliance
ENERGY STAR is a registered trademark of United States Environmental Protection Agency.
ICON Compliance
Elite Lighting : Logo, Brand & Icon Guidelines110
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
Title 24 YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
California Title 24
Special Use
Title 24 Darker BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color
Title 24 Lighter BlueCMYK - 90, 45, 0, 0RGB - 0, 122, 193#007AC1No Pantone Color
Title 24 GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 36#BEC923No Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827No Pantone Color
ICONCompliance
Elite Lighting : Logo, Brand & Icon Guidelines 111
Typography Description, Application & Disclaimer
California Title 24
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents California Title 24 Compliance.
Application: Should be used with products that comply with California Title 24 High Efficiency requirements.
Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Brush Script Std MdiumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~! @#$%^&*()_+{}|:”<>?
ICON Compliance
Elite Lighting : Logo, Brand & Icon Guidelines112
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
City of New York Approved
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONCompliance
Elite Lighting : Logo, Brand & Icon Guidelines 113
Typography Description, Application & Disclaimer
City of New York Approved
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents City of New York Approved.
Application: Should be used only for approved Exit and Emergency Lighting.
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~! @#$%^&*()_+{}|:”<>?
ICON Compliance
Elite Lighting : Logo, Brand & Icon Guidelines114
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Dark Sky Friendly
Dark Sky BlueCMYK - 80, 41, 30, 4RGB - 53, 124, 150#357C96No Pantone Color
ICONCompliance
Elite Lighting : Logo, Brand & Icon Guidelines 115
Typography Description, Application & Disclaimer
Dark Sky Friendly
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents fixtures that meet Dark Sky Compliance.
Application: For use only:• Oracle Outdoor fixtures that meet this
requirement
Present Black CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLM-NOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Powered by Advance
Lutron Hi-Lume Dimming
118
120 MANUFACTURER
ICON Manufacturer
Elite Lighting : Logo, Brand & Icon Guidelines118
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Powered by Advance Transformer
Advance BlueCMYK - 79, 31, 0, 0RGB - 0, 144, 208#0090D0No Pantone Color
Advance GrayCMYK - 37, 33, 33, 0RGB - 166, 160, 169#A6A09FNo Pantone Color
ICONManufacturer
Elite Lighting : Logo, Brand & Icon Guidelines 119
Description, Application & Disclaimer
Powered by Advance Transformer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents products that use Advance Transformers.
Application: For use only:• Products that use Advance
Transformer
Advance is registered trademarks of Philips Lighting Electronics
ICON Manufacturer
Elite Lighting : Logo, Brand & Icon Guidelines120
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Lutron Hi-Lume Dimming
Lutron BlueCMYK - 79, 33, 0, 0RGB - 0, 142, 211#008ED3No Pantone Color
ICONManufacturer
Elite Lighting : Logo, Brand & Icon Guidelines 121
Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Lutron Hi-Lume Dimming
Description: The icon represents products that use Lutron Hi-Lume Dimming ballast.
Application: For use only:• Products that use Lutron Hi-Lume
Dimming ballast
Lutron and Hi-Lume are trademarks of Lutron Electronics Co., Inc
2 Year Warranty
5 Year Warranty
124
126 WARRANTY
ICON Warranty
Elite Lighting : Logo, Brand & Icon Guidelines124
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
2 Year Warranty
Warranty GreenCMYK - 83, 6, 97, 1RGB - 0, 165, 77#00A54DNo Pantone Color
ICONWarranty
Elite Lighting : Logo, Brand & Icon Guidelines 125
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
2 Year Warranty
Description: The icon represents 2 year warranty.
Application: For use only:• Products that have minimum 2 years
warranty
Icon color can be red or green depends on the product image.
Palatino BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Warranty
Elite Lighting : Logo, Brand & Icon Guidelines126
Primary Color PaletteColor Variations
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Black Reversed out (white)
5 Year Warranty
ICONWarranty
Elite Lighting : Logo, Brand & Icon Guidelines 127
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
5 Year Warranty
Description: The icon represents 5 years warranty.
Application: For use only:• Select Oracle Fluorescent High Bays
Icon color only black or white.Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Helvetica Neue LT Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Pulse Start
Self Diagnostic
Full Rotation 360°
Nail To Go - Ready To Install
New Clip Design
New & Improved Bar Hangers
IC Rated
Air Shut Available
130
132
134
136
138
140
142
144
FEATURE
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines130
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
Black
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Pulse Start
Color
80% BlackCMYK - 0, 0, 0, 80RGB - 88, 89, 91#58595BNo Pantone Color
Pulse Start GreenCMYK - 100, 0, 50, 0RGB - 0, 169, 157#00A99DNo Pantone Color
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 131
Typography Description, Application & Disclaimer
Pulse Start
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents a specific type of ballast.
Application: For use only:• Oracle Outdoor products that use this
ballast
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines132
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Self Diagnostic
Self Diagnostic GreenCMYK - 75, 0, 100, 25RGB - 40, 144, 59#28903BNo Pantone Color
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 133
Typography Description, Application & Disclaimer
Self Diagnostic
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents fixture with Self Diagnostic technology.
Application: For use only:• Exit & Emergency Lighting
Helvetica BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines134
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Full Rotation 360°
Full Rotation GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
45% BlackCMYK - 0, 0, 0, 45RGB - 157, 159, 162#9D9FA2No Pantone Color
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 135
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Full Rotation 360°
Description: The icon represents fixtures with 360° rotation capability.
Application: For use only:• Elite LED Linia Cove
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines136
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Nail to Go - Ready to Install
Nail To Go BlueCMYK - 88, 53, 0, 0RGB - 73, 113, 187#0071BBNo Pantone Color
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 137
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Nail to Go - Ready to Install
Description: The icon represents housings that include pre-installed nails.
Application: Should be used on housings that include nails on bar hangers.
Myriad Pro Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines138
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
New Clip Design
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 139
Typography Description, Application & Disclaimer
New Clip Design
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents trims that have integrated a new clip design.
Application: For use only:• Select Residential trimsMyriad Pro Bold
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Myriad Pro RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines140
Primary Color PaletteColor Variations
Color
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Grayscale / Monochromatic
New & Improved Bar Hangers
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 141
Typography Description, Application & Disclaimer
New & Improved Bar Hangers
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents Elite housing with new and improved bar hangers features.
Application: For use only:• Elite Residential Housing
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines142
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
IC Rated
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 143
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
IC Rated
Description: The icon represents IC Rated Housing.
Application: For use only:• Any housing that can be in direct
contact with insulation
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Feature
Elite Lighting : Logo, Brand & Icon Guidelines144
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Air Shut Available
Airshut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C
ICONFeature
Elite Lighting : Logo, Brand & Icon Guidelines 145
Typography Description, Application & Disclaimer
Air Shut Available
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents fixtures with Air Shut features.
Application: For use only:• Elite Residential Housing
Myriad Pro RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Myriad Pro BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
HID Lamp Included
Xenon Lamp Included
Lamp Included
Lamp Not Included
Undercabinet Fluorescent Lighting
148
150
152
154
156
LAMP FEATURE
ICON Lamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines148
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
HID lamp Included
60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color
ICONLamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines 149
Typography Description, Application & Disclaimer
HID Lamp Included
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents fixtures that come with the HID lamp.
Application: For use only:• Oracle Outdoor lighting products
Helvetica Neue Lt Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Lamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines150
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Xenon Lamp Included
Xenon GreenCMYK - 60, 0, 100, 0RGB - 114, 191, 68#72BF44No Pantone Color
Xenon Tinted GreenCMYK - 16, 0, 32, 0RGB - 216, 233, 189#D8E9BDNo Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONLamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines 151
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Xenon Lamp Included
Description: The icon represents fixtures that come with the Xenon lamp.
Application: For use only:• Undercabinet
Bauhaus BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Helvetica BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Lamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines152
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Lamp Included
Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONLamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines 153
Typography Description, Application & Disclaimer
Lamp Included
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents fixtures that comes with the Fluorescent lamp.
Application: For use only:• Undercabinet
Myriad Pro Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Lamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines154
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Lamp Not Included
Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
ICONLamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines 155
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Lamp Not Included
Description: The icon represents fixtures that do not come with the Fluorescent lamp.
Application: For use only:• Undercabinet
Myriad Pro Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Lamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines156
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Undercabinet Fluorescent Lighting
60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color
40% BlackCMYK - 0, 0, 0, 40RGB - 167, 169, 172#A7A9ACNo Pantone Color
Undercabinet BlueCMYK - 58, 17, 0, 46RGB - 59, 110, 143#3B6E8FNo Pantone Color
Undercabinet GreenCMYK - 22, 0, 100, 0RGB - 190, 201, 35#BEC923No Pantone Color
Undercabinet YellowCMYK - 11, 23, 95, 2RGB - 224, 186, 45#E0BA2DNo Pantone Color
ICONLamp Feature
Elite Lighting : Logo, Brand & Icon Guidelines 157
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Undercabinet Fluorescent Lighting
Helvetica RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Description: The icon represents undercabinet fluorescent fixtures that come with US made ballast.
Application: For use only:• Undercabinet Fluorescent
Retrofit Kit
Construction Type
Low Voltage Retrofit Kit Included
160
162
164HOUSING TYPE
ICON Housing Type
Elite Lighting : Logo, Brand & Icon Guidelines160
Primary Color PaletteColor Variations
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Compact Fluorescent (CFL)
Metal Halide (HID)Incandescent
Retrofit Kit
60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color
20% BlackCMYK - 0, 0, 0, 20RGB - 209, 211, 212#D1D3D4No Pantone Color
ICONHousing Type
Elite Lighting : Logo, Brand & Icon Guidelines 161
Typography Description, Application & Disclaimer
Retrofit Kit
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents Retrofit Kit fixtures for various lamp types.
Application: For use only:• Maxilume Retrofit Kit based on
lamp type
Icon color only black or white.
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Housing Type
Elite Lighting : Logo, Brand & Icon Guidelines162
Primary Color PaletteColor Variations
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
New Construction Remodel
Construction Type
60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color
35% BlackCMYK - 0, 0, 0, 35RGB - 166, 166, 166#A6A6A6No Pantone Color
ICONHousing Type
Elite Lighting : Logo, Brand & Icon Guidelines 163
Typography Description, Application & Disclaimer
Construction Type
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents the type of construction that the luminaire will be used for.
Application: For use only:• Maxilume luminaires designed for
Remodel or New Construction application
Icon color only black or white.
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Myriad Pro - BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Housing Type
Elite Lighting : Logo, Brand & Icon Guidelines164
Primary Color PaletteColor Variations
Color
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Low Voltage Retrofit Kit Included
Grayscale / Monochromatic
Retrofit Kit BlueCMYK - 92, 59, 7, 0RGB - 0, 104, 168#0068A8No Pantone Color
Retrofit Kit YellowCMYK - 1, 18, 63, 0RGB - 253, 209, 117#FDD175No Pantone Color
ICONHousing Type
Elite Lighting : Logo, Brand & Icon Guidelines 165
Typography Description, Application & Disclaimer
Low Voltage Retrofit Kit Included
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents Elite Low Voltage Retrofit Kit fixtures.
Application: For use only:• Elite Low Voltage Retrofit Kit
Use grayscale variation only when color reproduction is limited.
Helvetica Neue Lt Std 77 Bold CondensedabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Cool Beam
Sonic Beam
Shield Beam
Hydro Beam
168
170
172
174
FLUORESCENT HIGH BAYS
ICON Fluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines168
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Cool Beam
High Bay CyanCMYK - 100, 0, 0, 0RGB - 0, 174, 239#00AEEFNo Pantone Color
ICONFluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines 169
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Cool Beam
Description: The icon represents Oracle Fluorescent Series Cool Beam Luminaires.
Application: For use only:• Oracle Fluorescent Series Cool Beam
Luminaires
Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Eurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Fluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines170
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Sonic Beam
High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
ICONFluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines 171
Typography Description, Application & Disclaimer
Sonic Beam
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents Oracle Fluorescent Series Sonic Beam Luminaires.
Application: For use only:• Oracle Fluorescent Series Sonic Beam
LuminairesEurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Fluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines172
Primary Color PaletteColor Variations
Color
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Shield Beam
Grayscale / Monochromatic
High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color
45% BlackCMYK - 0, 0, 0, 45RGB - 157, 159, 162#9D9FA2No Pantone Color
ICONFluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines 173
Typography Description, Application & Disclaimer
Shield Beam
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents Oracle Fluorescent Series Shield Beam Luminaires.
Application: For use only:• Oracle Fluorescent Series Shield Beam
Luminaires
Use grayscale variation only when color reproduction is limited.
Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Eurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Fluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines174
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Hydro Beam
High Bay CyanCMYK - 100, 0, 0, 0RGB - 0, 174, 239#00AEEFNo Pantone Color
High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color
ICONFluorescent High Bays
Elite Lighting : Logo, Brand & Icon Guidelines 175
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Hydro Beam
Description: The icon represents Oracle Fluorescent Series Hydro Beam Luminaires.
Application: For use only:• Oracle Fluorescent Series Hydro Beam
Luminaires
Impact Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Eurostile BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Air-Shut California Title 24 - Inside Label
Air-Shut - Inside Label
Air-Shut - Outside Label
Retrofit Packaging Elements
178
180
182
184
PACKAGING ANDLABELING
ICON Packaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines178
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Air-Shut with California Title 24 - Inside Label
Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C
ICONPackaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines 179
Typography Description, Application & Disclaimer
Air-Shut with California Title 24 - Inside Label
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icon represents fixture with Air-Shut features and Title 24 Compliant.
Application: For use only:• Elite Residential Housing - Inside LabelCentury Gothic Bold
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Packaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines180
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Air-Shut - Inside Label
Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C
ICONPackaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines 181
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Air-Shut - Inside Label
Description: The icon represents fixture with Air-Shut features.
Application: For use only:• Elite Residential Housing - Inside LabelCentury Gothic Bold
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Packaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines182
Primary Color PaletteColor Variations
Grayscale / Monochromatic Reversed out (white)
BlackColor
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Air-Shut - Outside Label
CMYK - 0, 0, 0, 47RGB - 136, 136, 136#888888No Pantone Color
Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C
ICONPackaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines 183
Typography Description, Application & Disclaimer
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Air-Shut - Outside Label
Description: The icon represents fixtures with Air-Shut features.
Application: For use only:• Elite Residential Housing - Outside
Label
Century Gothic BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
ICON Packaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines184
Primary Color PaletteColor Variations
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Dimmable
LED Retrofit Aperture
Life 50,000 Hours
Retrofit Packaging Elements
Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U
Elite LED 6” BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color
Elite LED 5” BlueCMYK - 100, 31, 8, 38RGB - 0, 93, 135#005D87No Pantone Color
Elite LED 4” GreenCMYK - 65, 25, 100, 8RGB - 102, 144, 611#66903DNo Pantone Color
Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U
ICONPackaging & Labeling
Elite Lighting : Logo, Brand & Icon Guidelines 185
Typography Description, Application & Disclaimer
Retrofit Packaging Elements
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices.
This icon only functions as a visual identifier or visual description guide.
Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Description: The icons represents apertures, life span and dimmable features for Elite LED luminaires.
Application: For use only:• All Elite LED luminaires that it may
apply to
Impact RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890[]\;’,./~!@#$%^&*()_+{}|:”<>?
Color Palettes 188 INDEX
INDEX Color Palettes
Elite Lighting : Logo, Brand & Icon Guidelines188
Elite RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
Maxilume RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
Maxilume BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
Fusion GrayCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466Pantone Cool Gray 11
75% BlackCMYK - 0, 0, 0, 75RGB - 99, 100, 102#636466No Pantone Color
WhiteCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
BlackCMYK - 0, 100, 100, 0RGB - 35, 31, 32#231F20No Pantone Color
60% BlackCMYK - 0, 0, 0, 60RGB - 128, 130, 133#808285No Pantone Color
80% BlackCMYK - 0, 0, 0, 80RGB - 88, 89, 91#58595BNo Pantone Color
45% BlackCMYK - 0, 0, 0, 45RGB - 157, 159, 162#9D9FA2No Pantone Color
20% BlackCMYK - 0, 0, 0, 20RGB - 209, 211, 212#D1D3D4No Pantone Color
35% BlackCMYK - 0, 0, 0, 35RGB - 166, 166, 166#A6A6A6No Pantone Color
Advance GrayCMYK - 37, 33, 33, 0RGB - 166, 160, 169#A6A09FNo Pantone Color
RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
City of New York RedCMYK - 100, 72, 0, 32RGB - 0, 62, 126#00519CPantone 281
ETL Intertek RedCMYK - 0, 91, 76, 0RGB - 239, 62, 66#EF3E42Pantone 185
INDEXColor Palettes
Elite Lighting : Logo, Brand & Icon Guidelines 189
Elite YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
Elite LED GreenCMYK - 29, 0, 100 0RGB - 193, 216, 47#C1D827Pantone 382U
Oracle RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24Pantone Red 032C
Fusion OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827Pantone Orange 021
Fluorescent GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 35#BEC923No Pantone Color
Incandescent OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#F7941ENo Pantone Color
Low Voltage YellowCMYK - 0, 24, 94, 0RGB - 255, 196, 37#FFC425No Pantone Color
UL RedCMYK - 0, 100, 100, 0RGB - 237, 28, 36#ED1C24No Pantone Color
OrangeCMYK - 0, 50, 100, 0RGB - 247, 148, 30#C1D827No Pantone Color
Air-shut Orange CMYK - 0, 55, 90, 0RGB - 236, 122, 8#EC7A08Pantone 716C
Undercabinet YellowCMYK - 11, 23, 95, 2RGB - 224, 186, 45#E0BA2DNo Pantone Color
Title 24 YellowCMYK - 0, 20, 100, 0RGB - 255, 203, 5#FFCB05No Pantone Color
Retrofit Kit YellowCMYK - 1, 18, 63, 0RGB - 253, 209, 117#FDD175No Pantone Color
Full Rotation GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
Title 24 GreenCMYK - 22, 0, 100, 10RGB - 190, 201, 36#BEC923No Pantone Color
Linear GreenCMYK - 50, 0, 100, 0RGB - 141, 198, 63#8DC63FNo Pantone Color
Xenon GreenCMYK - 60, 0, 100, 0RGB - 114, 191, 68#72BF44No Pantone Color
Xenon Tinted GreenCMYK - 16, 0, 32, 0RGB - 216, 233, 189#D8E9BDNo Pantone Color
Undercabinet GreenCMYK - 22, 0, 100, 0RGB - 190, 201, 35#BEC923No Pantone Color
Pulse Start GreenCMYK - 100, 0, 50, 0RGB - 0, 169, 157#00A99DNo Pantone Color
INDEX Color Palettes
Elite Lighting : Logo, Brand & Icon Guidelines190
Undercabinet BlueCMYK - 58, 17, 0, 46RGB - 59, 110, 143#3B6E8FNo Pantone Color
Same Day Shipping BlueCMYK - 73, 27, 1, 11RGB - 47, 138, 190#2F8ABENo Pantone Color
ETL Intertek BlueCMYK - 100, 72, 0, 32RGB - 0, 62, 126#00519CPantone 281
Title 24 Darker BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color
Title 24 Lighter BlueCMYK - 90, 45, 0, 0RGB - 0, 122, 193#007AC1No Pantone Color
Advance BlueCMYK - 79, 31, 0, 0RGB - 0, 144, 208#0090D0No Pantone Color
Lutron BlueCMYK - 79, 33, 0, 0RGB - 0, 142, 211#008ED3No Pantone Color
Elite LED 6” BlueCMYK - 100, 50, 0, 0RGB - 0, 114, 188#0072BCNo Pantone Color
Elite LED 5” BlueCMYK - 100, 31, 8, 38RGB - 0, 93, 135#005D87No Pantone Color
Nail To Go BlueCMYK - 88, 53, 0, 0RGB - 73, 113, 187#0071BBNo Pantone Color
Retrofit Kit BlueCMYK - 92, 59, 7, 0RGB - 0, 104, 168#0068A8No Pantone Color
High Bays BlueCMYK - 100, 75, 0, 0RGB - 0, 84, 166#0054A6No Pantone Color
Elite LED BlueCMYK - 100, 45, 0, 18RGB - 0, 101, 164#0065A4Pantone 301U
Oracle BlueCMYK - 100, 78, 0, 54RGB - 0, 36, 93#00245DPantone 2767M
Oracle Light GreenCMYK - 50, 0, 100, 25RGB - 109, 157, 49#6D9D31No Pantone Color
Oracle GreenCMYK - 75, 0, 100, 59RGB - 40, 144, 59#28903BNo Pantone Color
Self Diagnostic GreenCMYK - 75, 0, 100, 25RGB - 40, 144, 59#28903BNo Pantone Color
Warranty GreenCMYK - 83, 6, 97, 1RGB - 0, 165, 77#00A54DNo Pantone Color
Elite LED 4” GreenCMYK - 65, 25, 100, 8RGB - 102, 144, 611#66903DNo Pantone Color
Dark Sky BlueCMYK - 80, 41, 30, 4RGB - 53, 124, 150#357C96No Pantone Color
INDEXColor Palettes
Elite Lighting : Logo, Brand & Icon Guidelines 191
Assembled in US BlueCMYK - 100, 100, 0, 20RGB - 38, 36, 123#26247BNo Pantone Color
Wet Location Dark BlueCMYK - 100, 100, 0, 0RGB - 46, 49, 146#2E3192No Pantone Color
Wet Location Light BlueCMYK - 50, 0, 10, 0RGB - 116, 206, 226#74CEE2No Pantone Color
High Bay CyanCMYK - 100, 0, 0, 0RGB - 0, 174, 239#00AEEFNo Pantone Color
Metal Halide PurpleCMYK - 72, 89, 9, 1RGB - 104, 64, 141#68408DNo Pantone Color
Energy Star BlueCMYK - 100, 0, 0, 0RGB - 0, 174, 239#0099FFNo Pantone Color