Eliminating SexismEliminating Sexismin Police Forcein Police Force

SituationSituation

Nina Hobkins went undercover as a Nina Hobkins went undercover as a reporter in the police force to show the reporter in the police force to show the bullying and sexism that occurs regularly in bullying and sexism that occurs regularly in this public institutionthis public institution

Sexism is still high – women in police force Sexism is still high – women in police force accept the way they are spoken to and accept the way they are spoken to and men believe good officers need men believe good officers need testosteronetestosterone

She said women are objectified in the She said women are objectified in the police force and claimed men think women police force and claimed men think women should not have to deal with violenceshould not have to deal with violence

Hobkins wonders how to change the Hobkins wonders how to change the system if men think like thissystem if men think like this

Public is outraged by Hobkins’ findingsPublic is outraged by Hobkins’ findings

ObjectivesObjectives

Show public that sexism occurs Show public that sexism occurs everywhere and not just in the everywhere and not just in the vicinity of a police stationvicinity of a police station

Instead of denying Hobkins’ Instead of denying Hobkins’ findings, work towards changing findings, work towards changing the systemthe system

AudienceAudience

Focus is on male Focus is on male and female police and female police officersofficers

Others will be Others will be affected, affected, particularly women particularly women ages 18-55, who ages 18-55, who are in the are in the workforce and workforce and affected by sexism affected by sexism in their everyday in their everyday societysociety

StrategyStrategy

1) Define sexism and point out 1) Define sexism and point out specific examplesspecific examples

2) Focus on its repercussions 2) Focus on its repercussions and how it affects womenand how it affects women

3) Provide outside help for 3) Provide outside help for police forces so they can work police forces so they can work on changingon changing

TacticsTactics

Hold a press conference where Hold a press conference where chief officers from Hobkins’ chief officers from Hobkins’ police force discuss sexism – police force discuss sexism – what it is, how to spot it, ways to what it is, how to spot it, ways to prevent it, and why it is prevent it, and why it is unnecessary and inappropriateunnecessary and inappropriate

Create an advertising campaign Create an advertising campaign with print ads - posters placed in with print ads - posters placed in everyday places around the city: everyday places around the city: subway, buses, telephone subway, buses, telephone booths, etc.booths, etc.

Each poster has a picture of a woman Each poster has a picture of a woman who was objectified partaking in who was objectified partaking in everyday activitieseveryday activities

The headline has the woman’s first The headline has the woman’s first name written on top of the poster and name written on top of the poster and the copy at the bottom briefly tells how the copy at the bottom briefly tells how she was negatively affectedshe was negatively affected

Ex: a man made an Ex: a man made an inappropriate comment about inappropriate comment about her bodyher body

Provide police forces with Provide police forces with experts on sexism and experts on sexism and psychologists to host workshops psychologists to host workshops for officers to learn how to for officers to learn how to change their behavior and change their behavior and systemsystem

TimetableTimetable

The press conference The press conference will be held will be held immediately to address immediately to address the outrage of the the outrage of the publicpublic

The advertising The advertising campaign will last for campaign will last for at least 3 years with at least 3 years with new posters being new posters being created every 3 weekscreated every 3 weeks

Workshops in police Workshops in police forces will begin within forces will begin within the month and occur the month and occur every 2 months to every 2 months to work towards work towards improvementimprovement

Method of EvaluationMethod of Evaluation

Online surveys will be issued, blogs Online surveys will be issued, blogs read, and polls observed to read, and polls observed to determine general opinion of police determine general opinion of police forces and public understanding of forces and public understanding of sexismsexism

Advertising effectiveness will be Advertising effectiveness will be determined by the response of determined by the response of women volunteering to share their women volunteering to share their stories in the form of print adsstories in the form of print ads

Experts will evaluate police forces on Experts will evaluate police forces on their progress in workshopstheir progress in workshops

Source CredibilitySource Credibility

Though it will be difficult to separate Though it will be difficult to separate myself from the police department, I myself from the police department, I will be showing the public that the will be showing the public that the police department is getting help police department is getting help from professionals and doing from professionals and doing everything they can to change their everything they can to change their behavior and overall system.behavior and overall system.

The public will understand this and The public will understand this and restore their faith in the police force, restore their faith in the police force, therefore, allowing them to trust me.therefore, allowing them to trust me.

Cognitive DissonanceCognitive Dissonance

Those people’s opinions will not Those people’s opinions will not change in the beginning of the change in the beginning of the campaign, but my aim with this campaign, but my aim with this intense campaign is to effectively intense campaign is to effectively change their minds by the end via change their minds by the end via different methods.different methods.

Chief officers will be apologizing and Chief officers will be apologizing and trying to change their system, which trying to change their system, which will hopefully win over the will hopefully win over the community.community.

The Flow of OpinionThe Flow of Opinion

The advertising campaign will The advertising campaign will appeal to this immigrant appeal to this immigrant communitycommunity The emotional appeal of the ads The emotional appeal of the ads

will be strong showing a large will be strong showing a large picture of a victimized woman and picture of a victimized woman and her nameher name

These ads will be all over the city These ads will be all over the city and impossible not to see during and impossible not to see during its 3 year runits 3 year run

Suggestions For ActionSuggestions For Action

Since most people in Since most people in the community ignore the community ignore pr campaigns, my pr campaigns, my campaign will campaign will effectively reach the effectively reach the entire community via entire community via different methods – it different methods – it taps into creative taps into creative advertising and online advertising and online public participationpublic participation They will not be able They will not be able

to ignore the blaring to ignore the blaring posters covering the posters covering the citycity

They can participate They can participate in online polls and in online polls and write about the write about the situation in blogssituation in blogs