eliances secrets of media tv mike hayashi
TRANSCRIPT
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Mike Hiyashi, M.Ed.Black Belt Media [email protected]
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• What's Your "Hook"?• Who's Your Target Market?• Where is Your Food Chain?
3 Questions:
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• I'm the Foremost Authority on - ________________________• I'm the Nation's Go-To Expert on - __________________________
Homework: Finish This!
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Your TV Sound Byte Answers:• 3 Sec. - Who You Are!• 3 Sec. - Why Contact You!• 3 Sec. - How To Reach You!
9-Second Commercial =
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• 1 A Local N.P.O.=Hot Event!• 2 Corporate Sponsor = $$$!
Need 2 Connections:
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• The "Cool (or) Wow" Factor• Relevant? New? Unusual?• Follow TV Station Protocol!
High % Press Releases
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Guest Spot Strategies:• Contact Friends & Biz Associates• Ask Them to Call or Send Email to -• Thx Producer: Having You On TV &• Ask: "When Will You Be On Again"?
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Examples
https://youtu.be/uOrzWIeYoas
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
TV?...You Can Do This!
Mike Hayashi, [email protected]
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