How to Develop an

Elevator Pitch That

Wins You More Sales

From Large

Corporates

www.theaccidentalsalesman.com

Introduction

Pitching for business

5 mistakes people make

• Too salesy

• Too literal

• Laundry list

• Long ramble

• Too clever

Doing the ground work

Groundwork - APPEAL

• Audience

• Pain

• Proposition

• Examples

• Advantage

• Links

10 seconds to gain

attention

50 seconds to build

interest

I am a <<what you do>>

and I specialise in helping

<< target audience>> to

<<what you do for clients>>

For example

<<Example story>>

I am an IT consultant and I specialise in helping

Web developers to Implement SMS projects

I run an IT project management consultancy

and we specialise in helping Large companies to

turnaround failing IT projects

I am a business development manager for a software company

and we enable business people to

reduce the time they spend travelling to meetings

10 seconds to gain attention

50 seconds to

build interest

Example stories

• An example to illustrate the

first part of the pitch

• Focus is on the clients

problem

• Communicates value

• Stimulates interest

Example Stories - 4 P’s

• People

• Pain

• Payoff

• Plot

From tiny acorns…

Getting introduced

• Alliances

• Competitors

• Online PR

• Referrals

• Networking opportunities

• Seminars

If you would like to be trained in how to deliver this

as a training course for others or have it delivered to

your team then please contact Richard White using

the contact details below. This material has created

great results with group sizes from 1 to 20 when

delivered in the correct way:

Telephone: +44 1428 651866

Email: rwhite@theaccidentalsalesman.com

Web: www.theaccidentalsalesman.com