elevator advertising from planmyad.com
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ELEVATOR ADVERTISING
ABOUT
This is a very smart and savvy way to market to a specific demographic, as some statistics report that more than 500 people per day ride in an average elevator. Traditional advertising in elevators abounds, but the most effective and inventive form today is the interactive ad that can be placed on the elevator doors and landings.
ADVERTISING OPTIONSOutside door advertisingInside the elevator using brochures or
paintingOutside (outdoor) media (using screen)Inside (indoor) media (using screen)Sounds advertising (inside the elevator)On the elevator buttons (outside and
inside)Creative and innovative advertising
(costly)
ADVANTAGES
Opportunity to capture public attention with new advertising platform
Marketing avenue provides high-impression frequency
Contemporary marketing mode drives client “buzz”
Considerably long impression period of exposure when person is on the escalator
Excellent viral marketing medium
Statistics show that…
85% favourable - "It gives you something to do"
96% - Elevator ads achieved the highest aided media recall
82% feel that elevator ads are interesting to read
ADVANTAGES
Creative benefits Micro-targeting Cost-effectiveness Continuous exposure Editing capacity
AD RECALL RATE
ELEVATOR ADVERTISING HAS A RECALL RATE OF 45%, EXCEEDING INDUSTRY NORMS FOR MOST MEDIA
WHY ELEVATOR ADVERTISING?
Advertising in apartment buildings brings the message closer to the public’s home
Ads are the first and last thing people see when leaving and coming home for the day
When in an elevator, there are no distractions to the audience. The audience’s eyes are constantly looking for a source of entertainment while awkwardly sharing the elevator. Eyes and attention are 100% focused on the advertisement because of this!
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