elevate virtual summit playbook no wavves · 2020-05-21 · exploring the dynamics of a...

Exploring the Dynamics of a Physician-Pharmacist Collaborative Relationship

with Amy Van Milligan, MD and Sue Paul

Interview Highlights

• Dr. Van Milligan and Sue shared about the challenges they’ve faced and overcome in embedding a clinical consultant pharmacist in an FQHC

• They described how they’re are using pharmacogenomic testing to guide therapy in patients with mental health and substance abuse issues

• And Dr. Van Milligan provided some tips for approaching primary care physicians in an FQHC with the embedded pharmacist model

Interview Notes:

6

Reimagining Primary Care in the United States with Embedded Clinical

Pharmacists with Jessica Sinclair and Karlton Pettis, MD


• Jessica shares what worked well for the clinic in integrating her as a consultant pharmacist into the practice

• Dr. Pettis shared strategies for describing your value as a pharmacist to potential collaborators

• We brainstormed some ways to approach physicians about the potential for collaborative opportunities

Interview Notes:

7

Pharmacist-Pharmacist Collaboration: Bridging Primary Care and Community

Pharmacy with Tasha Michaels and Andy Carrington


• List best practices for clinics and pharmacies working together.

• Describe how to forge a win-win collaboration between clinic and community pharmacists.

• Outline the benefits to engaging in professional organizations

Interview Notes:

8

ROI for Integrating Pharmacists into Ambulatory Care Practices

with Mary Onysko


• Hearing Mary discuss various types of services her pharmacists are offering primary care clinics

• Why she believes a collaborative practice agreement is not the first step in embedding a consultant pharmacist

• Ideas for various ways to approach local clinics about the potential for collaborative opportunities and determine their ‘pain points’.

Interview Notes:

9

Using Technology to Communicate Value to Patients and Payers

with Josh Howland of PioneerRx


• Josh’s latest work on a HIPAA-secure, two way messaging app to improve pharmacy workflow

• The ‘hierarchy of needs’ pharmacies must build to ensure a solid workflow foundation

• Tips for using technology to create a digital presence so patients and payers can learn of your services and how to work with you

Interview Notes:

10

Tobacco Cessation Programs: A Gateway to Other Clinical Services in Your

Community Pharmacy with Travis Wolff


• Hearing Travis explain his role as a community pharmacist in helping patients quit smoking

• The successful strategies for patient recruitment Travis used in building his tobacco cessation program

• The program structure and payment model he’s developed that leverages pharmacist time to produce a positive return on investment

Interview Notes:

11

Exploring a Cash-Only Business Model in Independent Pharmacy

with Phil Baker


• Discussing Phil’s unique business model based on patient membership instead of dispensing volume

• Learning how blockchain technology is being used to reestablish chain of custody for returned medications in Tennessee

• Opportunities Phil sees for local independent community pharmacies to partner with local employer groups and private payers

Interview Notes:

12

Appointment Based Travel Consultations and Complimentary Products

with Beverly Schaefer


• Hearing Beverly’s model for travel vaccine consulting and the complimentary products she uses to provide patients with a “one-stop travel immunization destination”

• Tips for identifying and filling unmet needs in your local market

• Beverly’s best practices for getting better at retailing with high quality, high marginproducts

Interview Notes:

13

Embedding an Advanced Nurse Practit ioner in the Community

Pharmacy Setting with Traci Poole


• Hearing how Traci has successfully integrated a medical spa into a community pharmacy model

• The challenges and opportunities in bringing a health care provider into the community pharmacy setting

• How Traci has been very intentional in creating a fantastic user experience and environment for patients

Interview Notes:

14

Leveraging Adherence Packaging to Drive Growth and Profitabil ity

with Bill Holmes of RxSafe


• The opportunity the Amazon/PillPak deal has created for independent pharmacies

• Bill shares some marketing secrets of pharmacy owners leveraging adherence packaging marketing campaigns

• The math behind adherence using the "30-10-10" calculator

Interview Notes:

15

Leveraging Digital Media to Grow Your Business Relationships

with Adam Martin


• Adam describes how to leverage social media to shift your business from surviving to thriving by focusing on the other person’s goals

• Strategies for how to create social media posts that align with your values and converts followers to customers

• Adam’s favorite resources for overcoming fear and building confidence in your value as a pharmacist

Interview Notes:

16

Cultivating a Culture of Community as a Grassroots Marketing Strategy

with Max Caldwell


• Hearing how Max has intentionally created a space for hosting community events in order to serve his patients at many different stages in their life

• Identifying opportunities in the Diabetes Belt with in enhanced pharmacy services and DME

• How Max has built a foundational marketing strategy that includes grassroots, print and digital methods

Interview Notes:

17

Appealing to a New Market with Naturopathic Products and Services

with Jesica Mills


• Hearing how Jesica’s pharmacy has implemented all eleven of the state wide collaborative protocols allowed in the state of Kentucky

• How you can identify unmet needs in your local market through products like CBD oil and homeopathic flu prophylaxis

• Discussing how Jesica’s been able to brand herself and her pharmacy through social media as a health and wellness destination

Interview Notes:

18

Integrating Therapeutic Nutrit ion with Traditional Methods of Diabetes Care

with Melissa Hozak


• Hear Melissa explain the expanded scope of practice considerations for Canadian pharmacists, specifically in the Alberta province

• What “therapeutic nutrition” means and its role in deprescribing

• Advice you can use to move forward with creating a cash-based therapeutic nutrition program by partnering with synergistic businesses for referrals

Interview Notes:

19

Strategic Plans for Elevating the Profession

with APhA President Nicki Hilliard


• Ways APhA is supporting legislation for payment models for pharmacist services in 2019

• The new tool just created for helping you manage and cultivate your continuous professional development

• Why Nicki believes it is vitally important to the future of the profession that you be involved in your state and national pharmacy organizations

Interview Notes:

20

Opportunities for Office-Based Pharmacotherapy Programs Using

Pharmacogenomic Testing with Michael Schuh


• Hearing Michael explain what pharmacogenomic (PGx) testing is and how it can be useful proactively in the primary care setting

• Tips for overcoming initial liability concerns with pharmacogenomic (PGx) testing using evidence based guidelines

• Advice outlining a plan you can use to acquire pharmacogenomics clinical skills and training in order to advance your practice

Interview Notes:

21

Finding Solutions for Payers by Identifying Gaps in Quality Metrics

with Jake Galdo


• Hearing Jake describe the importance of quality and having a third party quality evaluation system

• A fantastic explanation of the differences between HEDIS and STAR ratings measures

• New opportunities for pharmacists wanting to partner with local employers to offer employee health screenings

Interview Notes:

22

Opportunities for Documenting Clinical Interventions in Pharmacy Workflow

with Jeff Olson


• Hear Jeff ’s tips for successfully working with your team and peers to develop an efficient system for documenting patient interventions

• Why Jeff believes change is an important part of survival is redesigning your workflow to include documentation and how it will impact your business’ future viability

• How mentoring has impacted Jeff ’s business and is vital in elevating the profession of pharmacy

Interview Notes:

23

Diabetes Prevention Program: A CDC Program for Guiding Patients Towards a

Healthier Weight with Anthony Bolus


• Hearing Anthony describe the opportunities and challenges associated with implementing a diabetes prevention program

• Anthony’s comparison of return on investment for start up costs vs. potential for reimbursement of a diabetes prevention program

• Ways clinical pharmacy services will open the door for provider status and billing for pharmacist services in the future

Interview Notes:

24

How to Breathe Life into the Front End of Your Retail Pharmacy

with Gabe Trahan


• The biggest issue Gabe sees owners struggling with when it comes to merchandising

• The most common mistakes owners make when designing their front end

• Gabe’s advice for your first step in making a change in your front end

Interview Notes:

25

Offering Travel Consultations as an Independent Consultant

with Mona Ligvani


• How Mona married her interest in culture and geography with her pharmacy degree to create an innovative new business model

• Her process for guiding travel clients through the trip-planning process and anticipating health-related travel needs

• Mona’s tips for blocking out time to work on your business as a part-time entrepreneur

Interview Notes:

26

Leading Your Team to Success with CPESN

with Travis Wolff


• Travis’s tips for engaging support staff members when implementing new processes and programs

• Creating a model for identifying your current staffing strengths, weaknesses and future needs

• Tips for best practices to minimize resistance to change and empowering staff using current resources

Interview Notes:

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elevate virtual summit playbook no wavves · 2020-05-21 · exploring the dynamics of a...

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