elevate tel-aviv keynote
TRANSCRIPT
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Tel-Aviv – April 17th
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Guillaume RoquesHead of Developer Relations
EMEA@groques
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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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#ELEVATETA
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WW PC shipments down by 11.2% in
Q1 2013
Source: Gartner – March 2013
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1960sMainfram
eComputin
g
1970sMini
Computing
1980sClient Server
Computing
x 10x 100x 1,000x 10,000x 100,000x
2010sSocial
Revolution
1990sCloud
Computing
2000sMobile
Computing
x 10x 100x 1,000x 10,000x 100,000x
The Social Revolution
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What do we do with mobile devices?
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Social Networking63%
Source: Nielsen
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Web browsing82%
Source: Nielsen
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Source: Nielsen
Apps62%
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x 10x 100x 1,000x 10,000x 100,000x
Idea
Buy & Setup
Hardware
Install Complex Software
Define User
Access
Build & Test
Security
Make It Mobile &
Social
Setup Reporting & Analytics
Build App with Legacy
Frameworks
Months o Years
(Mobile)App
Building Apps w/ legacy
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Developers
Enterprise
Graph
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READ
CREATE
COMMENT
NOTIFY
FOLLOW
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READ
CREATE
COMMENT
NOTIFY
FOLLOW
API
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New patterns
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To build & deploy Apps
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To distribute Apps
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To connect Apps
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To consume Apps
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100x
Idea
Builld Connect w/ the
Enterprise graph
Connected(Mobile) Apps
The fastest path from idea to a business App
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The World’s #1 Cloud
Patform for Building Apps
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Best TTFHW
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Salesforce Apps Partner Apps Custom Apps
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HTML5, Hybrid, Native
Drag & Drop Development
Identity and Security Social FilesDatabase Mobile SDK
Developer Mobile Packs
Connected Social Any DeviceTrusted
Mobile Services
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Higher AbstractionLower Abstraction
• Micro-sites to Big data• Java, Ruby, PHP,
Python, Node.js, more • Postgres, MySQL,
NoSQL• Git based workflow• Data model outside
SFDC• Best for new
applications & refresh of existing apps
• Highest levels of abstraction
• Clicks + code• VisualForce, Apex• SOQL• Native SFDC workflow• Data model within
SFDC
Integrated & Extended via• Database.com• Open APIs (REST, SOAP)• Open source toolkits &
libraries
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3 Million+ apps1.7 Million+ installs
on
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Platform Transactions60% Y/Y Growth
44% via API calls
Over 70B transactions/quarter
TransactionsPer Minute
Posts
App Store Downloads
Posts
Shares
Transactions
Searches
billi
ons/
quar
ter
100,000
47,000
3,600
2,000,000
685,000
769,000
Over 70B transactions
/quarter
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Iden
tity
Chatter
Data.com
Multi-Tenant Infrastructure
Sales Service Marketing Work.com AppExchange
Data Model
Sal
esfo
rce
Pla
tform
App
licat
ions
Force.com Heroku Touch
Any SocialNetwork
Any Device
Back EndSystems
Any App
AppExchange Apps
ERP
Finance
Public or Private Apps
ConnectedCustomers Connected
ProductsConnectedPartners
ConnectedEmployees
Chatter Communities
All The Cloud Services You Need to Build Apps
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1 Million+ developers
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Melissa Di DonatoVP, ISVs & Channel, EMEA
@mididonato1
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Partners Large and Small are Building Big Businesses
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And Customers Are Asking for More
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Build the Next Big App for the Enterprise with Salesforce.com
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Hadas LahavProduct Line Director
Click Software
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Yaniv Partock CEO
BA Link