elena paschinger
TRANSCRIPT
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KEYNOTEELENA PASCHINGER
Social Media and Community Building
FRH Conference in Vicenza
10th Nov. 2016
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
“Hymn to Jordan” goes viral
2 million Jordan video views across different platforms
Queen Rania of Jordan shares the video with millions of her fans around the world
Campaign launch: Summer 2015
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
Social Media: Flirtatious, inspirational storytellingled by digital influencers in a global market place.
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
Key Social Media Success Principles
• Message: Which channel for which audience?
• Reach & Response: Encourage Interaction, include opinion leaders, engage with feedback
• Set targets & standards for measuring success
• Think Business, Long-Term & Innovation!
• #EuropeTour @EuropeTourTips
• Win-Win-Situation
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
VisitChurches.org.uk | #Champing
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
GNTB | #Luther2017
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
First AustrianScything School
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
I hear and I forgetI see and I remember
I do and I understand.
Paradigm Shift From Cultural to Creative Travel
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FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips