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earth

fire

water

imaginationvolume 2

edition 1

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If you would like to contribute please get in touch. you will find contact details here

f4mmedia@gmail.comhttp://www.f4mmedia.co.ukhttp://www.futurhoodav.co.ukhttp://f4mmedia.wordpress.com

twitter@f4mmedia08432895485http://www.behance.net/futurhoodavhttp://entertainingtoolbox.wix.com/artshttps://f4mmedia.artery.io/http://www.youtube.com/user/futurhoodavhttp://www.youtube.com/user/f4mmediavideo

Here we present the new ‘elements’, no longer just a series of style books and portfolios but an irregular - and I mean very ‘irregukar’ magazine of the things that interest me. You will find bits and pieces of the things I am working on or have just completed., generally the things I want to talk about.If you can please subscribe to my various channels, I have a good few.Donations via paypal would be useful - f4mmedia@gmail.com.There are resources to be found on a variety of my channels and pages - graphic and video resources in the main.There are some new projects coming through, mainly centred on work in Sheffield and Sweden.

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I really like hybrids. Although grunge may have fallen by

the wayside somewhat given the rise in popularity of

other design schemasand styles, something I like to call

electro grunge still has some appeal and some use.

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There are a number of freebies in our deviant art porfolio.

Feel free to download away. Always useful for anyone

needing graphic content.

In addition there are a number of paid for prints available.

You can find more on fine art america

a paypal donation to f4mmedia@gmail.com would be

nice - it will help

graphic

resources

As you will undoubtedly notice I am not a trained graphic

artist. I am simply someone who has an abiding love of

the visual - whether it is still imagery, illustration, graphic

design or moving imagery, animation, motion graphics or

film.

You find a varoety of other reources on the artery

webstore - f4mmedia

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Business Video

Video you make for your business can be so much more than

the almost blank face direct to camera, or the evangelical

emotivism, you find around. It certainly can be more than a few

still images strung together and a complementary few bits of

text, perhaps as lower thirds, crawling along the bottom of the

screen or, perhaps, as a sort of sidebar scroll.

We have a tagline - ‘who put the art into marketing’.

No we are not giving ourselves airs and graces, but we do try to

make what we produce interesting without being

overpoweringly self-absorbed.

Video is well within the reach of small businesses these days.

For those who have the courage the next step is often to do

it yourself. This can be a mistake. Then again, learning by your

mistakes is an old adage

One thing you can do is to look for small, low overhead

agencies - yes like f4mmedia! So why shouldn’t I put in a

pitch for us. We are cute and lovable, we also have a sense of

humour.

We are not the greatest things since sliced bread, the answer

to world peace, or the cure for all of the dread diseases and

the common cold.

We are straight up, honest, hard working and have eyes and

ears as well as imaginations. So why don’t you just pick up

the phone or send us an e-mail.

The images come from a promo we did for ourselves a little

while ago. The discounts are still running. They won’t forever.

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There are lots of different sorts of business video. Do

not assume that what you think will work well is

going to be necessarily true.

Promos, demos, presentations, testimonials, straight

ads, comparisons, staff presentations, how-tos, i

nfomercials, these are just a few. One Market Media

llists 51 different forms of business video. They are

not far wrong.

As with all marketing video has its own rules. The

basics are that it should run with the overall

branding scheme. If you don’t have one, or it is

implicit or unconscious - make it plain. This makes all

sorts of things a lot easier. Clearly set out your

message, your story, your tagline, palette, design

scheme, the landscape, setting and scene, the

palette and typography, where applicable.

Think carefully about your targets. To aim squarely at

them you need to find the right channels, as well as

the right content.

Get someone else to look at the whole project - you

get too many answers ‘yes’, ‘great’, ‘I like it’, from those

close, or those working directly for you.

After all that - you can always call us.

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Audio-

visual art

Can you give it a real and full definition?

I call myself an audio-visual artist. Why? Because I play and

produce, eventually creating pieces to be watched on a

screen or projected. These pieces incorporate all too often el-

ements of video, music, spoken word, text, still imagery from

photo, vectors and so on.

I like it! I hope you do as well.

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These images are taken from a recent project called

‘wireframe steam’. You can find it here, on youtube.

I had been musing on the whole steampunk thing. As usual I

got caught up in the musings and let my mind and

imagination wander. A little wireframe here and there, a few

pieces of bright blocks, well windows 8 is floating around,

a blur or two to fit my generally dizzy nature and the visuals

came about.

As with all of my visuals and visual art, that side of things was

porduced under the name Quantize of futurhood av.

The music was produced under the name Silverback DJ,

something from the dim and distnt past ... the days of our old

club night, Spannered - don’t ask.

Out of samples supplied as a bonus by Loopmasters and a

couple of other bits, I managed to create what I think is a

suitable piece. Just a nod towards steam, if that can be done.

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music

video

I really enjoy creating music videos - you can find a

whole range on the youtube channel - futurhoodav

There are video there ranging from hiphop, through

dubstep, chilled/ambient, to varieties of house, from

minimal to tech and so on.

You will notice that the videos on my channel are not

just performance videos. For me there is nothing worse

than the tired and tedious performance music videos,

set and shot in a place predictable for the genre, indeed

predictable in every way.

I like to use footage, styles, motion graphics that are

evocative but certainly not predictable.

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work

in

progress

Here are some stills from recent pieces uploaded to the

futurhood av youtube channel.

playing with bits and pieces in and around a steampunk ethic

but not taking on the style directly.

The titles played with the notion of anti-aliasing.

I may look at doing something to unify all of them and take the

thread on to something closer to steampunk proper or find an

established or recognizable hybrid to make all of these bits and

pieces something singular.

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