Elements & Principles of Design

good design is all about this…

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The Elements of Art 1. Shape

2. Form

3. Space

4. Line

5. Texture

6. Value

7. Color

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Shape

2D, Geometric (square, circle, oval, triangle), Organic

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Line

Horizontal, vertical, diagonal, curved, dotted, broken, thick, thin

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Form

3-D, Cube, sphere, and forms like people, animals, tables, chairs, etc.

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Color

tint, tone, shade, intensity, etc.

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Texture

The feel, appearance, thickness, etc. Example, smooth, rough, silky, furry

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Space

The area around, within, or between images or parts of an image. Positive & negative space or perspective

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Value

Darkness or lightness (shading)

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The Principles of Design

The principles are how you decide to put all the elements together.

You can make a zillion choices when doing this.

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The Principles of Design:1. Proportion

2. Balance (symmetry)

3. Rhythm / pattern

4. Emphasis (focal point)

5. Variety

6. Contrast

7. Unity

8. Movement

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Proportion

Size in relation to other elementsWednesday, 17 April, 13

Balance

Symmetrical Radial Asymmetrical

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Rhythm/ Pattern

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Emphasis

Point of focus, contrast, strategic position

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Variety

variety of colours, lines, shapes, textures, etc.

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Contrast

Different, opposing elements, create interest, conflicting colorsWednesday, 17 April, 13

Unity

Working together, coherence, common quality, consistencyWednesday, 17 April, 13

Movement

Direct the eye, sense of movement

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ASSIGNMENT

IN YOUR SKETCHBOOK...

CREATE A PAGE FOR THE ELEMENTS OF ART AND A PAGE FOR THE PRINCIPLES OF ART.

FOR EACH ELEMENT WRITE DOWN THE NOTES & CREATE A SMALL SQUARE WHERE YOU DEMONSTRATE THE ELEMENT OR PRINCIPLE WITH A SIMPLE DRAWING.

Wednesday, 17 April, 13