elements of visual design
DESCRIPTION
ELEMENTS OF VISUAL DESIGNMaricris TapiceriaMr. Barra English TransactionalTRANSCRIPT
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ELEMENTS OF
VISUAL DESIGNMARICRIS TAPICERIA
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Some photos work for some but not for others... WHY?
•Effective images are those that command attention and communicate feelings to an audience•How a viewer responds to an image depends on their past experiences, interests, and what it is that they are looking for.•This is why the same picture often receives a variety of responses from different viewers.
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The Elements of design are like the ingredients in
a recipe• LINES• SHAPE (2D)/FORM
(3D)• COLOUR AND VALUE• TEXTURE • SPACE
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Lines• Direction and orientation of a line can imply feelings• A mark with length, width and direction; created by a point that
moves along a surface
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LINESTwo-dimentional• A pencil line on a paper
Three-dimentional
• Wire, string, and etc.
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Line Directions
Horizontal Lines (at rest)
• Imply tranquility, rest, and stability
Vertical Lines (at attention)
• Imply power and strength
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Line Directions
Diagonal Lines (on the run)
• Imply action, change and dynamic energy
Curve Lines (dancing)• Imply quiet, calm, and sensual
feelings.
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SHAPESWhen a line meets itself or crosses another line to surrounds a space, it creates shape
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SHAPESGEOMETRIC
• often easy to recognise such as circles, squares and triangles
ORGANIC
• represent the free-flowing aspects of growth. Organic shapes are often irregular shapes.
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FORMAny threedimentional object, has height, width
and depth. It also has mass and volume
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FORMGEOMETRIC ORGANIC
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Colours•Colour affects humman beings. Men and women respind to colours differently.•Colour affects us emotionally, with different colours evoking different emotions.
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Analogous colours• Colours that get along and are
referred to as being harmonious.• Colours that are often used in
visual design and have soothing effect
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Complimentary colours• Exhibit more contrast
when positioned adjacent to each other
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Colour Schemes• A plan for selecting and organizing colours
– Warm colours– Cool colours
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Warm Colours• Yellows, reds, and
oranges. We associate these with blood, sun and fire.
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Cool Colours• Violets, blues and greens. With
association to snow and ice
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Colour Value-Lightness or darkness of a colour
• TINTS (lighter colours)• SHADES (darker colours)
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VALUE-created with shading and highlights
SHADING• Gradual change from light
to dark
HIGHLIGHTS• Emphasizes the brightest
areas
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Texture• Surface quality or “feel” of an
object- smooth rough soft, etc.
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ACTUAL TEXTURE
• Textures when we feel when we touch something
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IMPLIED TEXTURE
• Illusion of of actual textures
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INVENTED TEXTURE
• Abstract and symbolic
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SPACE• Creating the illusions of three dimensions
(depth) on a two dimentional surface.
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Unity• Refers to an ordering of all elements in an image so
that each other can contribute to a unifiedaesthetic effecr so that image is seen as a whole
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Coherence• Belonging together within the confines of colour, shapes,
and size. Visual coherence can be achieved through similar shape, colour size or texture
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Dominance or Emphasis• Can be done through size, shape, and colour. Large objects dominate
similar ones and war coloured objects dominate cooler coloured objects