REPORT ON PPCINTRODUCTION:Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.PPC advertising is one of the fastest and most effective ways of attraction of a target audience. Flat-rate PPCIn the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.In many cases the publisher has a rate card that lists the Cost Per Click (CPC) within different areas of their website or network

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.

However, these rates are sometimes minimal, and advertisers can pay more for greater visibility.

These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid-based PPCIn the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using on line tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.Pay Per Click Advertising:Pay Per Click advertising (PPC) allows you to market your business to the very people searching for your product or service. With radio, television, billboard, or print media advertising, it was difficult or impossible to know:which advertising campaigns were attracting visitors,

which visitors were highly qualified leads

which were adding to the bottom line

which ads performed better than other ads.

PPC COMPAIGN:An Important Part of Your Business Marketing Strategy,Widely misunderstood, they are not really that hard to use. Pay Per Click or PPC campaigns are thought of as probably one of the most effective ways for Internet entrepreneurs to produce income, increase web traffic, and receive higher page rankings because of it. Those new to affiliate marketing who are thinking of starting their own PPC campaign, but they should know that in order to get the desired results, such a campaign must be handled correctly and with care.PPC campaigns can be exciting, especially for new marketers. However, unless the proper attention is paid to the details of this campaign, you will lose money instead of making it. What are some of the details that you should pay attention to? One detail is the keywords that you use. A PPC campaign owes its success or its failure to keywords, because keywords are what bring in the web traffic.ADGROUP:Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. PPC MEANING, STEPS AND PROCEDURE :PPC stands for Pay Per Click - a popular advertising technique on the Internet. Pay Per Click advertising is found on websites, advertising networks, and especially on search engines. PPC advertising involves sponsored links that are typically in the form of text ads or image/banner ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more people that are searching, will see the ad and click on it to go to the advertisers website (this is why some people call it "keyword auctioning"). Advertisers then pay the bidding price every time a visitor clicks on their ad and goes through to the advertisers website.

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and depositing funds to be used for the campaign.2. Creating a keyword list. 3. Choosing (and setting up) an account with a PPC search engine.4. Bidding on the ad placement, including the search result words or phrases. 5. Writing out an ad copy and creating banners.6. Setting up the 'landing pages' for your ads (where the searcher will be directed when they click on the advertisers ad).7. Placing the advertisement in the search engine.

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4.Watch the bottom line. Measure your profit margin against your spending or expenses. Know your figures. Know when to stop and terminate your PPC program.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:Discount offers

Testimonials

Celebrity/famous endorsers

Money-back guarantees

Free trials or sample offers

Freebies

Reverse psychology

Major benefits ("Lose weight")

Direct instructions ("Click here")

7.Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment. Top Pay Per Click Search EnginesGoogle AdWords

Yahoo! Search Marketing

msn

SearchFeed

7Search

miva

Findology

Ask.com

ELEMENTS OF PPC COMPAIGN:Important areas which are consider as a base for every PPC campaigns are:
1. Bids.
2. Budgets.
Without these two elements concept of success and greater ROI can never be achieved. How do you find the best bid and budget for your PPC campaign?
Some PPC management services that will help you out in managing your campaigns
Managing costs
Investigating into the value of a click
Knowing when to stop spending more
Running budgets well
Operating the bidding system strategically
However while starting your campaigns two questions must be entertained properly areHow to generate high-quality leads

How to generate high volumes of leads

While maintaining balance between these two questions will become the key for bid and budget for any of your PPC campaigns.Essential to Begin a PPC Campaign:Keyword research.
Campaign structure.
Free or affordable tools make your first campaign go off the ground.
Very critical, initial bidding strategies.
Negative keywords.
Match types.
PPC landing pages.
Ad copy best practices.
Account settings.
Measuring results.

CONCLUSION:It is apparent that PPC search engines play a vital role in your Affiliate Marketing business. Thus, a whole of effort and time has to be invested from your side to ensure you get them right. They can either make or break your dreams in the online world.

SEARCH ENGINE OPTIMIZATION:Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.Whenever you enter a query or keyword that you want know in a search engine and hit 'enter' you get a list of web page results that contain that query term or keyword you typed. Users normally tend to visit websites that are at the top of the list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query or keyword you have typed. SEO thus helps you get traffic from search engines. ELEMENTS OF SEARCH ENGINE MANAGEMENT:Competitive Analysis / Industry Analysis.

Keyword Analysis.

Content Enhancement.

Optimization / Code Enhancement.

Link Building.

Ongoing Analytics.

Strong Page Element Optimization.

Change in organic search traffic.

On Page SEO Elements:

- Keyword phrase in Page Title

- Keyword phrase in URL (webpage address)

- Keyword phrase in Description

- Keyword phrase in Header Tag (the H1 tag)

Off-Page SEO Elements:

Domain Age (how long has your website been around)

Page Rank (how important Google thinks your website is)

Google Index Count (how many pages from your domain are listed in Google)

Domain Back Links (how many links to your domain)

Page Back Links (how many links to the individual web page)

.EDU or .GOV back links (.edu and .gov back links are hard to get and carry a lot of weight)

DMOZ Directory listing (free, but takes time to get in)

Yahoo Directory Listing (can be had for $300/year)