elements and principles of design

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Elements and Principles of Design. Purpose of Elements and Principles of Art. When designing an artwork, whether it is a painting, a piece of music, a stage set, or a dance, the Elements and Principles of Design must be used to achieve certain effects. Elements. - PowerPoint PPT Presentation


Elements and Principles of Design

Elements and Principles of DesignPurpose of Elements and Principles of ArtWhen designing an artwork, whether it is a painting, a piece of music, a stage set, or a dance, the Elements and Principles of Design must be used to achieve certain effects.ElementsThe elements are parts which can be isolated and defined in any visual design. They are the structure or building blocks of a work of art, and can carry a wide variety of messages.

LINEA mark on a surface that describes a shape or outline. It can create texture or shape and can be thick and thin.

Creates forms

Creates Depth and Perspective

Creates Movement

Creates Contrast and Interest

Creates EmotionLINE Direct the viewer's gaze

Create shape, form, movement, or texture

Horizontal lines - calm, tranquility, and space.Vertical lines - height, and grandeur. Tightly angled convergent lines - dynamic, lively, and active.

Straight lines hard, dynamic

Curved lines - sense of flow within -associated with soft things.

COLOURRefers to specific hues.

Colours Suggest EmotionsHow do the following colours make you feel?Red: __________________Blue: _________________Yellow: ________________Purple: ________________Orange: _________________Black: __________________Green: __________________Colours Create FocusWarm colours pop forwardCool colours regress

Vibrant colours attractMuted colours regress

Colours Create Contrast

Create Focus

What is the mood of this picture?

Colour creates mood

TEXTURESurface quality, either tactile or visual. Texture can be real or implied by different uses of media. It is the degree of roughness or smoothness in objects.

Creates a Sensory Experience

Adds realism and depth

Creates Mood

PortraysEmotionSHAPEA 2-dimensional line with no form or thickness. Shapes are flat and can be grouped into two categories, geometric and organic.



Creates FormShows depth

FORMA 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect that can be implied with the use of light and shading techniques. Form can be viewed from many angles.

Creates Depth

Creates Realism

VALUESometimes combined with color, value describes the lightness (tint) or darkness (shade) of a color.Allows for the visual effect of Form.


Creates Realism

SPACEThe use of space and room in a piece of art. Positive space is the space taken up by objects. Negative space is the distance between objects.

Creates Emotion

PrinciplesThe Principles are concepts used to organize or arrange the elements of design. The way in which the principles are applied affects the expressive content, or the message of the work. EMPHASISEmphasis (also called focal point) is where the focus is concentrated through design principles or meaning. It makes an element or object in a work stand out. To use emphasis in an artwork is to attract the viewer's eyes to a place of special importance in an artwork.

Richard Doyle The Fairy Queen Takes an Airy Drive1870

John William Waterhouse Boreas1902

BALANCEBalance is arranging elements so that no one part of a work overpowers, or seems heavier than any other part. Two different kinds of balance are symmetrical and asymmetrical. Symmetrical (or formal) balance is when both sides of an artwork, if split down the middle, appear to be the same.

Andrew Wyeth Christinas World1948

Gustav Klimt The Tree of Life1909

UNITYHARMONYThe quality of wholeness or oneness that is achieved through the effective use of the elements and principles of art.

Paul Ranson - Apple Tree with Red Fruit1902

VARIETYCONTRASTThe quality or state of having different forms or types. The differences which give a design visual and conceptual interest: notably use of contrast, emphasis, difference in size and color.

Salvador Dali Landscape with Butterflies1958

Vincent van Gogh Caf Terrace at Night1888

MOVEMENTAction, or alternatively, the path the viewer's eye follows throughout an artwork.

Vincent van Gogh Mulberry Tree1889

Joseph Mallord William Turner Snow Storm1812

PATTERNRHYTHMPattern and rhythm is showing consistency with colors or lines. It is indicating movement by the repetition of elements. Rhythm can make an artwork seem active.

Patrick Raymond Rhythm 2

Oliver Ray The Dancers